Interact 2017 Keynote: Internet of Things: plenty of new digital touch points, or the end of advertising as we know it?

1. 1.5/3.6/50
IoT: Plenty of opportunities
or End of Advertising as we
know it?
#InteractIAB
Stephan Noller
Founder, ubirch.com

2. 1.5

3. 3.6

4. #InteractIAB
50

5. #InteractIAB

6. #InteractIAB

9. #InteractIAB

10. Will there be
advertising?

11. Introducing the
connected Whopper

12. #InteractIAB

13. Connected Storytelling
Multi-Channel Engagement
Physical Advertising
And of course: data data data

14. Thank you!
@StephanNoller
@ubirch_IoT
ubirch.com