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Business Intelligence for Growth
  Michael Whitehead
  Founder and CEO, WhereScape Software


IBM Insight Forum 09             Make change work for you
                                                            ®
The conventional view of the business
    intelligence market...

Infrastructure /
   architecture
         centric

                                              Large, Complex Enterprises




      Neutral
                                     Mid-Market Firms




      Project      Small Companies
     success
      centric

                       1TB   4TB     10TB           30TB             100TB
2
…has collapsed....
              p


Infrastructure /
   architecture
         centric

                                                                  (A few well-resourced)
                                                                  Large, Complex
                                                                  Enterprises



      Neutral                        (The majority of)
                                     Large, Complex Enterprises




                                     Mid-Market Firms
      Project      Small Companies
     success
      centric

                       1TB   4TB      10TB             30TB                100TB
3
...producing a new center of gravity


Infrastructure /
   architecture
         centric                                                  5% of the market

                                                                   (A few well-resourced)
                                                                   Large, Complex
                                                                   Enterprises
                                     20% of the market

      Neutral                        (The majority of)
                                     Large, Complex Enterprises



                       75% of the market
                                      Mid-Market Firms
      Project
                   Small Companies
     success
      centric

                      1TB    4TB       10TB              30TB              100TB
4
…with a “mid market” mindset
    Price, Price-Performance, and Performance


    Performance



                                                                 (A few well-resourced)
                                                                 Large, Complex
                                                                 Enterprises


        Mixed                       (The majority of)
                                    Large, Complex Enterprises




                                    Mid-Market Firms
                  Small Companies

        Price
                       1TB    4TB      10TB             30TB               100TB
5
WhereScape working with IBM i this new market
    Wh   S        ki    ith     in thi        k t


     Strategic ISV
     Focus on time to value
     DB2 9.7 benchmarking




6
Why
    Wh did IBM choose to work with WhereScape?
                h     t     k ith Wh    S    ?


     Global search for fastest software to build a data
     warehouse
     Real examples of customer success
       300+ customers, thousands of users
     Demonstrable value

     In New Zealand the story only gets better
        Internationally experienced consulting team
        Local support team
        80+ customers

7
8




    Let’s see what we have been working on…
                                        on




IBM Insight Forum 09   Make change work for you
                                                      ®
9

     What
     Wh t you will see in a quick demo
               ill     i      i kd

          Load some new data into an existing DB2 data
          warehouse
          Create a dimension
          Generate all the necessary tables
                                   y
          Generate the procedural SQL
          Document the data warehouse




IBM Insight Forum 09
   9                          Make change work for you
                                                             ®
10

     What
     Wh t we could have shown you
                ld h     h

          Normalized warehouse
          Loading from flat files, XML etc
          Scheduling
          Starting with a model
          Building b
          B ildi cubes
          Complex joins
          Transformations
          Indexing
          Metadata reports
          Promoting changes
          Source control
          Version control

IBM Insight Forum 09
  10                                Make change work for you
                                                                ®
11




                       WhereScape RED demonstration




IBM Insight Forum 09            Make change work for you
                                                                ®
12




                           Thank you
                                 y

                            Questions?



                       mikew@wherescape.com
                        ik @ h

IBM Insight Forum 09        Make change work for you
                                                            ®

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Growth Through Business Intelligence

  • 1. Business Intelligence for Growth Michael Whitehead Founder and CEO, WhereScape Software IBM Insight Forum 09 Make change work for you ®
  • 2. The conventional view of the business intelligence market... Infrastructure / architecture centric Large, Complex Enterprises Neutral Mid-Market Firms Project Small Companies success centric 1TB 4TB 10TB 30TB 100TB 2
  • 3. …has collapsed.... p Infrastructure / architecture centric (A few well-resourced) Large, Complex Enterprises Neutral (The majority of) Large, Complex Enterprises Mid-Market Firms Project Small Companies success centric 1TB 4TB 10TB 30TB 100TB 3
  • 4. ...producing a new center of gravity Infrastructure / architecture centric 5% of the market (A few well-resourced) Large, Complex Enterprises 20% of the market Neutral (The majority of) Large, Complex Enterprises 75% of the market Mid-Market Firms Project Small Companies success centric 1TB 4TB 10TB 30TB 100TB 4
  • 5. …with a “mid market” mindset Price, Price-Performance, and Performance Performance (A few well-resourced) Large, Complex Enterprises Mixed (The majority of) Large, Complex Enterprises Mid-Market Firms Small Companies Price 1TB 4TB 10TB 30TB 100TB 5
  • 6. WhereScape working with IBM i this new market Wh S ki ith in thi k t Strategic ISV Focus on time to value DB2 9.7 benchmarking 6
  • 7. Why Wh did IBM choose to work with WhereScape? h t k ith Wh S ? Global search for fastest software to build a data warehouse Real examples of customer success 300+ customers, thousands of users Demonstrable value In New Zealand the story only gets better Internationally experienced consulting team Local support team 80+ customers 7
  • 8. 8 Let’s see what we have been working on… on IBM Insight Forum 09 Make change work for you ®
  • 9. 9 What Wh t you will see in a quick demo ill i i kd Load some new data into an existing DB2 data warehouse Create a dimension Generate all the necessary tables y Generate the procedural SQL Document the data warehouse IBM Insight Forum 09 9 Make change work for you ®
  • 10. 10 What Wh t we could have shown you ld h h Normalized warehouse Loading from flat files, XML etc Scheduling Starting with a model Building b B ildi cubes Complex joins Transformations Indexing Metadata reports Promoting changes Source control Version control IBM Insight Forum 09 10 Make change work for you ®
  • 11. 11 WhereScape RED demonstration IBM Insight Forum 09 Make change work for you ®
  • 12. 12 Thank you y Questions? mikew@wherescape.com ik @ h IBM Insight Forum 09 Make change work for you ®