Prepared by the EBG in collaboration with the Boston Consulting Group and IBM, the 2016 Guide answers this question by drawing on 65 interviews with top decision-
makers (Chief Executive Officers, Chief Digital Officers, Chief Operating Officers, etc.) of French and international companies, including traditional, but also pure plays.
The areas of activity have been arranged into 5 groups:
• Transport, Travel and Hotels,
• Telecom, Media, Energy, Gaming,
• Fashion, Distribution and Consumer Goods,
By surveying these different B2C or B2B2C sectors, a more global image of digital industrialization emerges, beyond pilot programs.
Several analytic tools used by the Boston Consulting Group were applied to the analysis
of this work:
The matrix of the digital disruption of the BCG economic environment allows us to evaluate the intensity of the disruption that affects these different sectors and their level of transformation.