Yehia Selmi, co-founder, Bio-wonder, Tunisia. 28 October 2019. Cairo. On the occasion of the 10th Africa Food Day Commemoration, held in joint food and nutrition security research and innovation projects within the Africa-EU Partnership. Panel 4: Panel 4 – Idea-carriers:

3. BIO WONDER
organisation
& international
strategy
Targeted needs &
proposed project

4. BIO WONDER
My first
production
My farm Lemon jam Orange jam

5. Targeted needs &
proposed project

6. “The Tunisian lifestyle is full of healthy elements but our
problem is that we do not know how to live in a well-
balanced and active manner.
The quality of our food and lifestyle here are brilliant but
more needs to be done in order to spread awareness about
how to live an active and healthy lifestyle”
Nutritionist Dr.Zoubeir Chater
Needs & opportunities

7. 1300
participants
in
Netlinks day
event
Population
in Tunisia
11.4 millions5000
Tunisian men
and women
Care about
their health
TAM
SAM
SOM
Market size

8. The World Health Organization( WHO) show that 1 in 3
Tunisian men ,half of Tunisian women and 16% of Tunisian
children are obese.
Market driver

10. My current customer Future customers Market
segmentation
My customers
Catering in the events :
the participants and the
organizers of the events
and small self owned
Average age between 20
to 45 years 70% of
Tunisian woman had
much more risk to be
affected by health
problem certainly like
obesity compared to less
than 15 % of the men .
Athletic, gym subscribers
Super market

12. 1 cup of juice
Calories : 14
Total Fat : 0.1g
fiber : 1.9g
Protein : 1.1g
sugar : 1g
The Nutritional value

13. The added value
Organic
food
Cosmetic
products
No waste

14. The competitive advantage
There are many substitues like soft drink, street juice
vendors, canned juice and refreshing drinks.
However, aside from fresh fruit prepared at home.

15. Catering events
Fitness center
Sponsored events (all
star challenge: netlinks)
Price: 2euros
Revenue Model:
B2C MODEL/ CASH,
immediate payment
Customer Model:
B2B2C (Franchises)
Early adopters: participants in the events
Internal competition
Little to none, there
are no other
company which
produce 100%
naturally products
the business model

16. Start up
Bio Jam
Bio Juice
Dietary complement food
Equipments Installation
Equipments Installation
Equipments Installation
Bio Oil
Bio Oil
2016
2017
2018 2020
20212019
The 3-year impact

17. Your organisation &
international strategy

18. Regional offices and Export are activities that I plan to set up
abroad.
How? By:
Participation to international Project (Like Netkite and
MEDspring)
Participation to international fairs of food products
Participation to international business events
Internationalisation / setting up activities abroad

19. SELMI AIDA
FOOD ENGENEERING
BEN ARFA ZOUHAIER
ACCOUNTING EXPERT
BEDDAIRA HATEM
DEVELOPPER EXPERT
OUSSAMA ABOU JALIL
DESIGNER EXPERT
Internationalisation / setting up activities abroad

20. I had a spin of with FGP company
I search for an active investor
International business partner
Investment needed

21. Services needed
&
Incubation