3. - 3 -
Deezer is definitely positioning as an ATAWAD player
Connected
music
devices
Desktop/
Laptop Phones
Tablets
Cars
TV &video
game consoles
4. - 4 -
Being ATAWAD for a music streamer supports
acquisition, conversion and engagement
Multi-device presence allows to create additional
distribution mechanism in order to recruit new
customers
Following users any where any time on any device
increases customer conversion and engagement
5. - 5 -
o Recruitment support
– In store strategy
– Mobile/Tablet:
– Android / iPhone… Increase from Top 10 to Top 3, and
rating, multiple of X% the number of registers
– PC:
– Windows: PLV, promotion: =>increase of XXX% the number of DL
o Engagement devices
– Game station (X box):…..
– Audio system:
– Connected TV…..
Increase engagement more than recruitment
Impact on new registers:
Missing data
6. - 6 -
Impact on conversion and engagement towards
subscriptions is particularly outstanding
Conversion
o 65% of paying Deezer subscribers have activated at least 1 device
o Activating a device during the trial multiplies conversion rate by 3
Usage
o Web only: Web: X hours per month
o Web + Mobile: XXX hours
o 3 devices: XXX hours
Missing data
7. - 7 -
Deezer is particularly advanced on OEM Product
integration
New
New Soon
8. - 8 -
Since last week Deezer is available on BMW and mini
cars…
• Works with “BMW
Connected Drive” or
“Mini Connected Apps”
• Simply connect your
iPhone to your car and
browse through the app
with the iDrive Controller
