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Race in Prague for Staropramen by Mugur Patrascu @ All Things Facebook
1.
Facebook, mobile and
Prague iLeo and Breeze Mobile, for Staropramen
2.
Facebook is the biggest communication
budgets user on online, since 2011.
3.
From none to
first in two years. And it’s not stopping. Yet.
4.
It changed the
website and website interaction
5.
It changed the
data base management
6.
It changed media
7.
It revolutionized content
and virality
8.
It completely changed
the interaction model from interruptive to continuous.
9.
Right now, consumers
are glued to Facebook
10.
Facebook is THE
PLATFORM of all platforms.
11.
12.
13.
14.
Romania, Q1 -
2013
15.
Mobile is storming
all other devices
16.
Global shipments
17.
Mobile is empowering
consumers
18.
Is changing business
models
19.
Is THE DEVICE
of all platforms
20.
We do believe
that in the near future, the mobile will drive Facebook engagement and they will work together in order to involve people in brand dialogue
21.
This is an
example of how Facebook and mobile can work together
22.
23.
Staropramen is Prague The number one Prague beer in the world
24.
Our objective: to sell Prague Engage people in a Prague experience
25.
Amazing Race on the streets of Prague
26.
Two teams of bloggers 18 hidden treasures on the streets of Prague Three days to find them
27.
A facebook app: – Displaying the treasures – Plotting the teams on the map – Messenger and photos A mobile app – Plotting the teams on the map
28.
29.
Twitter: @muggur mugur.patrascu@ileo.ro