Coach's Evening d'ICF Belgium: Etes-vous ceinture blanche ou noir en Personal Branding ? (David Merzel)

3. Trends from the Battle Field
Belts of Close Contact Marketing

4. Trends from the Battle Field

5. 1 The adoption of technologies has never been so quick

6. The New Consumer Era is coming

7. The New Marketing Era is booming

8. You control the information age

9. Do not interrupt your target audience

10. Dare to be different

11. Trends from the Battle Field
Belts of Close Contact Marketing

13. Tel: +1 858 793-6279
simon@simonvetter.com
www.simonvetter.com

14. Tips on How to build YOU as your Brand ?
1. Build your Brand
• Know yourself (Be authentic) / Get feedback (360°)
• Focus on strengths
• Create your vision (target audience ?)
• Develop brand promise (Clarify my offer)
2. Develop Your Communication Plan
• Identify the right Channel for the right your Target Audience
• Channel : Book, Conference, Blog /Siter, Newsletter Twitter, Linkedin
• Develop a communication Plan
3. Get noticed: Network and market yourself
• Reinforce your brand thru any occasion
• “Bouche à Oreil” / Elevator Pitch

19. 1. Get feedback: ask 10 people about you
2. Write down 3 strengths / core competencies
3. Become good at storytelling
4. Get a powerful 1-page bio
5. Get 5 testimonials about you
6. Use LinkedIN to connect with your colleagues
7. Network and create alliances (follow up)
8. Become an expert (area of your passion)
9. Write and speak about your expertise
10.Get a mentor / Create a mastermind group

20. Dare to be different

21. David Merzel
Country Manager
Retail Sales Marketing
Microsoft BeLux
Blog : davidmerzel.wordpress.com
Twitter : @davidmerzel