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ICO Partners - What we do
1. ICO PARTNERS
European Online Games Experts
http://www.icopartners.com
Queensberry House, 106 Queens Road, Brighton BN1 3XF, United Kingdom
2. ICO Partners...
ICO Partners is a consulting firm focused on
the business of online games in Europe.
We provide our clients with bespoke strategy
consulting, European market intelligence
and dedicated Public Relations services.
Online Games Consulting & Services
3. Who do we work with?
Developers
Support for non- development activities
Support to enter the online space
Overseas Operators
Support to enter and expand in the European market
Online Games Consulting & Services
4. A la carte support for every
1 Evaluate Audit /due diligence
2 Propose Research and recommendations
3 Implement Support execution
4 Manage White label outsourcing
Online Games Consulting & Services
5. Our areas of expertise
Business Marketing
• Strategy
• Market analysis • Pan-European PR
• Development • Community management
• Business models • Online marketing
• Legal • Social media
Operations
• Operations set-up
• Payment systems
• Live operations
• Localization
• Distribution
• Metrics & data
Online Games Consulting & Services
7. Business 1
Strategy
We provide customised due diligence and recommendations for approaching the
European market based on our deep knowledge of the business space and the
specificities of your company’s structure, history and games.
Market Analysis
We maintain a comprehensive database of actors and games on the European market,
which we use as the basis for compiling custom business intelligence reports.
Monetisation
Our expertise in new business models and European players’ gameplay and payment
habits enables us to provide advice on your game’s monetization.
Online Games Consulting & Services
8. Business 2
Business Development
We can make the most of our wide contact network to help you find the partners you
need across Europe.
Legal / Negotiations
Assisted by our European law partners, we can review and advise on European
operational (EULA, PEGI and USK ratings submissions) and negotiation (license
agreements) requests.
Online Games Consulting & Services
9. Business : examples of past missions
European strategy
For companies entering the European market, ICO Partners has provided business
intelligence and strategic recommendations : licensing or self-publishing, which products
to select, which languages to service, how to position the games.
Conversion and monetization audits
We have audited user flow and business models in games, live and in development,
suggesting changes to improve conversion and monetisation.
P&L evaluation
We have worked with developers to build realistic business plans for the development
and operations of a MMO project
Licensing negotiations
We have helped developers to find a suitable licensing partner in Europe and offered
negotiations advice.
Online Games Consulting & Services
11. Operations 1
Operations set-up
With many years’ experience in setting up EU operations, we have extensive
knowledge of the European space for online games development and publishing, and
can advise you on how and where to set up your offices, your servers, your
structure and how to manage processes
Payment systems
We know European payment habits and providers, and can help you integrate the
appropriate payment methods for your game’s genre, audience and business model
in order to improve conversion
Live Operations
We can provide recommendations and best practices for managing server
hosting, deployment process, patching process and other key operations
Online Games Consulting & Services
12. Operations 2
Localisation
While we are not a localisation vendor, we know a lot about the management of the
process and can advise on localization and culturalization for all aspects of the
service, including your website, community spaces and game assets. We can even
source vendors and build the process.
Distribution
We have a network of contacts across many distribution channels, especially online, to
distribute game clients or access codes. We can build and execute your digital
distribution strategy in order to ensure efficient reach across the different European
countries.
Metrics
We have experience in data-driven service management, and can audit and make
recommendations on your European metrics collection and analysis system.
Online Games Consulting & Services
13. Operations : examples of past missions
Operational due diligence
In the context of acquisitions, ICO Partners has reviewed and suggested improvements
on developers’ and publishers’ operational structure, processes and projects.
Operations set-up
We have advised clients on building strong foundations for their European business:
Where to set-up offices, how to organise the company, staff recruitment, etc.
Online Games Consulting & Services
15. Marketing : Media relations
Pan-European PR
We have built a Pan-European media relations management solution,
now called ICO Media
CO is the only company in Europe providing a one-stop solution for reaching out to
specialised media. Our service is particularly suited to supporting hardcore online
PC games.
We collaborate with local agencies on behalf of clients where the games’ audiences
are more casual and outside our existing scope of contacts.
Online Games Consulting & Services
16. Marketing
Community management
We provide our clients with community management strategy to properly cover the
range of European countries and languages, from high-level strategy to operational
coaching.
Online Marketing
We help our clients build relevant marketing campaigns for their games in Europe,
from scratch or by adapting their existing strategy. Based on their objectives, we also
support them with implementation, directly or with relevant partners for the projects.
Social media
We help our clients build successful social media strategies, taking into account
territory specific social sites as well as the challenge of reaching audiences in different
languages.
We also provide coaching to our clients’ teams in order to help them maximize their
reach in social media channels using best practices.
Online Games Consulting & Services
18. The Founders
Thomas Bidaux, CEO
• 13 years experience in the online games industry
• Published first MMOs in French at GOA
• Founder and Director of Product Development at Ncsoft Europe
Diane Lagrange, Lead Consultant and co-founder
• MBA degree, marketing and communication specialization
• Product Manager at Ubisoft France
• Business Development Manager at NCsoft Europe
Online Games Consulting & Services
19. Our Clients
And more…
Online Games Consulting & Services
