Case Technological Marketing Final

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Case : Templates for Technological Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Process of technological marketing studies at CEA Study Pre-study Post-study Template for specifications Specifications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Phase 1 : Data collection ,[object Object],[object Object],Phase 2 :interviews ,[object Object],[object Object],[object Object],[object Object],[object Object],Phase 3 : Synthesis ,[object Object],[object Object],[object Object],[object Object],Follow up and satisfaction

Template for marketing study specifications (1 ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Objective: detailed analysis of a technology to identify applications/potential markets and foster the transfer. 31 studies performed by CEA BEM in 2008

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Template for marketing study specifications (2)

Template for partner analysis (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Objective: data collection on a company to support the commercial actions of the labs 59 partner analysis performed by CEA BEM in 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Template for partner analysis (2) Name Title

[object Object],[object Object],[object Object],[object Object],[object Object],Template for partner analysis (3) Name % Name Country

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