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FITT Toolbox: Web Portal for Innovative SMEs
1. Web Portal for Innovative SMEs
FITT
– Fostering Interregional Exchange in ICT Technology Transfer –
www.FITT-for-Innovation.eu
Except where otherwise noted, this work is licensed under a Creative Commons Attribution 3.0 License.
2. The case study description
Web portal for innovative SMEs: the objective is to develop, consolidate and
organize a community of innovative SMEs around INRIA in order to stimulate
technology transfer in their direction
Main elements of the case study:
The architecture of the portal is reusable
The case is generic (useful to every organisation wanting to adapt its offer to
specific needs)
Stakeholders: development engineers, TT and Communication officers for the
specifications
Case is related to the FITT process “Network Management”
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3. The concept
The web portal for innovative SMEs:
the objective is to develop, consolidate and organize a community of
innovative SMEs around INRIA in order to stimulate technology transfer in
their direction
But without ignoring pre-existing INRIA communication efforts
Meaning that:
“to structure and organize efficiently this community, tools and processes
are needed to make benefit from the pre-existing activity of information
production, organisation and communication and direct these activities
towards transfer to innovative SMEs”
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4. Main tool with various facets
Facet 1: a technology transfer web space dedicated to the community: added value
information available to members only. The public space will only be a showroom but
should work as a teaser (make visitors want to become a member)
Facet 2: to be linked to external social networks like youtube /dailymotion/ twitter
Facet 3: an animation/organization program to lead the community (for example by
organizing webinars)
Facet 4: an internal network of researchers on technology transfer subjects
Different but necessary blocks built successively
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5. Present state analysis (1)
The official INRIA website: www.inria.fr/innovation
News, Agenda, Free software, demos showroom
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6. Present state analysis (2)
Content sources
Publications: two external newsletters
Videoconferences on strategic marketing (internal events open to some
selected partners)
The transfer department newsletter (internal, for INRIA researchers)
Other websites (thematic): Mobile Jungle, HPC-PME, Data Publica
The website “Club des PMEs” (https access)
The research teams websites
Broad content from variety of sources
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7. Present state analysis (3)
INRIA and its partners communicate through:
Competitiveness clusters websites
OSEO (SME support agency) websites
INRIA Transfert
INRIA Alumni
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8. Present state assessment
Many interesting but non-focused contents for too many targets
No harmonisation
of the dissemination channels
of processes to enter information
Necessity to optimize the dissemination of information:
Information entered once
automatically relayed on and others
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9. SMEs: What are their needs ?
Synthetic and thematic info
Agenda
Technological watch, prospective info
Financing
National funding agencies, national mechanisms as tax credit
Label for raising capital: a technological credibility
Growth possibilities by new technological offers
Software, patents, know-how
Recruitment
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10. SMEs: What are the targets ?
An extended target to expand the
INRIA profile in the ICT domain (B2B)
The SMEs interested in partnering
with INRIA
The SMEs carefully followed up by TT
associates with on-going transfer
operations
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11. SMEs: What kind of tool ?
Professional web portal:
With an editorial and qualified content
With moderation of the on-line community (blogs, wiki subsets)
With webinars, plenary meetings, INRIA-Industry meetings, international
operations
According to the five specific domains in which INRIA promotes transfer
operations
By reusing/aggregating the multiple INRIA communication contents
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12. Conclusions
The portal demands hard preparation work but eventually it turns to be
useful and interesting: it allows to take a distance and to think of a different
PRO’s communication policy which manages to well differentiate the target
groups and their specific needs
A successful collaboration between Transfer and Innovation Department
and the Communication Department, as well as with the development
engineers, that challenged the specification team with Web 2.0 features
The expected outcome is to boost INRIA as a national transfer stakeholder
in the ICT domain
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