2. We analyse and structure large volumes of
unstructured content.
This enables better exploitation of your archive,
new content products, and better marketing.
It allows you to be customer centric and free
from previous organisational and
technological constraints.
Content Supercharged
www.idioplatform.com

5. Flickr: B3Photo

6. We currently power over 15
million visits per month.
We semantically analyse and
track over 12 million topics.
We are 5 years old, and have
offices in London, Exeter, and
San Francisco.
Our clients and partners include
the companies opposite.
Content Supercharged
www.idioplatform.com

9. Flickr: Merlune

12. CDM Loop
Content Supercharged
www.idioplatform.com

14. Content volumes are through the roof.
Usage data volumes are catching up.
The cost of storing content and customer
data is falling.
The methodology for categorising content
is maturing rapidly.
Automated solutions for recommendation
and decisioning are emerging.
Content Supercharged
www.idioplatform.com

15. Content Supercharged
www.idioplatform.com

16. Increase archive value.
Add metadata to your content to allow it to be easily
“chunked”, reused and repurposed within multiple digital
products.
Ensure all newly authored content is future-proofed
Content Supercharged
www.idioplatform.com

17. Images etc
Content Supercharged
www.idioplatform.com

18. Aggregate and analyse external content.
1. For insight
2. For community
3. For coverage
Start winning digital mindshare (plus search & social
recognition) in your area of focus.
Build cost-effective customer relationships that are scalable,
measurable, and valuable.
Content Supercharged
www.idioplatform.com

19. Content Supercharged
www.idioplatform.com

21. 1. You are a content owner/author/intermediary. Become a
content marketer.
2. Own your niche. Don’t rely on a legacy brand online. Build
authority.
3. Don’t be stuck printing books, when content consumption is
exploding everywhere else.
4. Don’t think you know it all. Become a gateway to knowledge.
Content Supercharged
www.idioplatform.com

22. www.idioplatform.com
0203 239 9366
@idioplatform
Andrew Davies
andrew.davies@idioplatform.com
07790843490
@andjdavies
Edward Barrow
edward.barrow@idioplatform.com
07928518160
Content Supercharged
www.idioplatform.com