Webinar: Big Data and Artificial Intelligence: Driving Growth and Innovation in Europe

1. THE NEXT DIGITAL FRONTIER: HOW ARTIFICIAL INTELLIGENCE AND BIG DATA CAN DRIVE GROWTH IN EUROPE © IDC Live Webinar For: The European Data Market Study, SMART 2016/0063

2. © IDC 2 Agenda of the Webinar Welcome and Introduction David Osimo, director of research, the Lisbon Council 11.00-11.05 The European Data Market Study: How a Well-Functioning Data Market is Fueling AI in Europe Giorgio Micheletti, Consulting Director, IDC4EU 11.05-11.15 How European industries are using AI to drive Digital Transformation and Customer Experience Andrea Minonne, Senior Research Analyst, IDC 11.15-11.30 Boost AI Adoption in Europe - The journey towards an AI PPP Dr. Sonja Zillner, Senior Key Expert at Corporate Technology Siemens 11.30-11.45 11.45-12.00 Q&A and Concluding Remarks David Osimo, director of research, the Lisbon Council

3. 3© IDC HOW THE DATA MARKET IS FUELLING AI IN EUROPE 3© IDC Giorgio Micheletti, Consulting Director, IDC4EU

4. The 2nd Round of Measurement 2nd Report on Facts & Figures 2nd Report on Policy Conclusions 2nd Interim Report Quali-quantitative “Story” on Big Data and AI Quali-quantitative “Story” on AI in Energy 4 http://datalandscape.eu/study-reports Find and download all reports at:

5. 5 The European Data Market is in full swing… Big Data, Cloud, Mobile, Social 2018 2025 Baseline Scenario 2025 High-Growth Scenario 2025 Challenge Scenario

6. 6 …and Big Data Technologies are the backbone of AI

7. 7© IDC How European industries are using AI to drive Digital Transformation and Customer Experience Andrea Minonne Senior Research Analyst, IDC

8. 8© IDC AI is here to stay… 34% of companies will adopt AI by 2019 46% of companies put customers as top priority Source: IDC’s European Vertical Markets Survey, 2018-2019 (n = 2,759); IDC’s Western Europe AI Survey, June 2018 (n=350) driversbarriers 65% 66% 66% Marketing Customer support Quality 46% 47% 50% Employee resistance Skills/budget GDPR

9. 9© IDC …and it’s a booming market 2019 2022 Source: IDC’s WW Semiannual Artificial Intelligence Systems Spending Guide +38% 17-22 CAGR $5.2billion $13.5billion

10. 10© IDC BankingRetail Source: IDC’s WW Semiannual Artificial Intelligence Systems Spending Guide Who is using AI the most and what for? Manufacturing Personalized Recommendations AI-enabled Customer Experience Fraud Analysis Chatbots Quality Management Predictive Maintenance

11. 12© IDC The chatbot opportunity 35% 37% 39% 41% 43% 45% 47% 49% 51% 46% 47% 48% 49% 50% 51% 52% 53% 54% 55% 56% 2017/2022CAGR 2018/2019 Growth Threat Intelligence and Prevention Fraud Analysis Defense, Investigation and Government Intelligence IT Automation Automated Customer Service Source: IDC’s WW Semiannual Artificial Intelligence Systems Spending Guide are using chatbots to automate processes and enhance customer experience

12. 13© IDC Thanks to AI… NatWest AI-Powered Anti Fraud Solution Goal: Detect suspicious activities £7 million fraud detected Source: IDC Customer Insights & Analysis ## Goal: Find visually similar clothing to photos 30% sale growth Goal: Advise current / prospective customers 40% of issues resolved automatically Deutsche Telekom Customer Service Chat Bot Intelligent visual search tool

13. 14© IDC Long story short: 3 takeaways 1 2 3 Be industry-specific. All industries are looking at AI, but focus on targeting and boosting investments where AI is the core enabler for new trends such as customer experience. Enable skills & retain talents. European talents are often moving towards markets where larger capitals allow for recruiting of European AI talents. Invest. Invest. Invest. National AI strategies are a good way to enable AI across Europe, but investments are not enough with many countries looking to implement AI but missing funds.

14. A joint initiative by Boost AI Adoption in Europe The journey towards an “AI PPP” Sonja Zillner SRIA-Lead BDVA, Key Expert AI Siemens AG 18 June 2019

15. The last months…… Collaboration with different stakeholders across Europe Openness and inclusiveness to bring European knowledge together Joint strategy leveraging European strengths and unique selling points to be developed Focused approach to be fast with high impact

16. The Vision is to boost European industrial competitiveness and lead the world in developing and deploying value-driven trustworthy AI based on European fundamental rights, principles and values.

17. Acknowledgements Partnership Coordination Group Chairs: Thomas Hahn (BDVA President) and Bernd Liepert (euRobotics President) From euRobotics: David Bisset (Executive Director euRobotics), Renaud Champion (Primnext), Reinhard Lafrenz (Secretary General euRobotics), and Alessandro Saffiotti (Örebro University, Sweden) From BDVA: Edward Curry (Insight), Laure Le Bars (SAP), Milan Petkovic (Philips), and Ana García Robles (Secretary General BDVA) Contributors Jon Agirre Ibarbia (Tecnalia), Daniel Alonso (ITI), Abdellatif Benjelloun (Huawei), Arne Berre (SINTEF), David Bernstein (IBM), Natalie Bertels (imec-CiTiP-KU Leuven), Rainer Bischoff (KUKA), David Bisset (iTechnic), Freek Bomhof (TNO), Rodrigo Castiñeira (Indra), Renaud Champion (Primnext), Anca Costea (Terrasigna), Edward Curry (Insight), Davide Dalle Carbonare (Engineering), Nuria de Lama (ATOS), Marija Despenic (Philips), Roberto di Bernardo (Engineering), Gerald Feichtinger (Know-Center), Maria Eugenia FuenMayor (Eurecat), Ana García Robles (BDVA), Stefan Gessler (NEC), Jon Ander Gómez (UPV and SolverML), Sergio Gusmeroli (Polimi), Martin Hägele (Fraunhofer-IPA), Thomas Hahn (Siemens AG), Rob Heyman (imec-SMIT-VUB), Björn Hovstadius (RISE), Bart Janssens (VRT), Jim Kenneally (Intel), Vivian Kiousi (INTRASOFT Intl), Reinhard Lafrenz (euRobotics), Laure Le Bars (SAP), Till Lech (SINTEF), Yannick Legré (EGI), Bernd Liepert (euRobotics), Stefanie Lindstaedt (Know- Center), Ulrich Löwen (Siemens AG), Ernestina Menasalva (UPM), Andreas Metzger (Paluno/UDE), Philippe Mouttou (Thales), Adegboyega Ojo (Insight), Michele Osella (Links Foundation), Geoff Pegman (RURobots), María Pérez (UPM), Milan Petkovic (Philips), Thanasis Poulakidas (INTRASOFT Intl), Antonis Ramfos (ATC), Andrea Reale (IBM), Valère Robin (Orange), Vega Rodrigálvarez (ITA), Juha Röning (Univ. Oulu), Thomas Runkler (Siemens AG), José Saenz (Fraunhofer-IFF), Daniel Sáez (ITI), Alessandro Saffiotti (Örebro University), Sherif Sakr (Uneversity of Tartu), Almudena Sánchez (GMV), Simon Scerri (Fraunhofer-IAIS), Marc Schonauer (Inria), Harald Schöning (Software AG), Robert Seidl (Nokia), Florin Serban (Terrasigna), Caj Södergård (VTT), Stefano Stramigioli (UTwente), Michael Suppa (Roboception), Stefan Van Baelen (imec), Andrejs Vasiljevs (Tilde) , Markus Vincze (TU Wien), Henk Jan Vink (TNO), Rich Walker (Shadow), Walter Weigel (Huawei), Dimitris Zissis (MarineTraffic). Members of the Board of Directors of BDVA (http://bdva.eu/board-members) and euRobotics (https://www.eu-robotics.net/eurobotics/about/board-of-directors)

18. Workshops We are very grateful to the 200+ participants at the 6 workshops by BDVA and euRobotics held in Feb-May 2019: o BDVA workshop on February 27th (BDVA members and BDV PPP projects) o Joint workshop on March 20th in Bucharest (public at ERF2019) o euRobotics workshop on April 11th in Brussels (with BDVA participation) o BDVA workshop on April 30th in Brussels (with euRobotics participation) o euRobotics workshop on May 8th in Brussels (with BDVA participation) o BDVA workshop on May 16th in Brussels (with euRobotics participation) We are also very grateful with all additional contributions from members of the BDVA Task Forces and euRobotics Topic Groups.

19. AI Opportunities exist across sectors

21. 26© IDC Adoption Challenges Research Landscape EU private investment environment Complexity of AI in Industry and Public domain Complex Technological Barriers Access to AI Infrastructure Digital Single Market Societal Trust in AI AI Policy and Regulation Skills and Know-How

22. 27© IDC Adoption Challenges Research Landscape EU private investment environment Complexity of AI in Industry and Public domain: Complex Technological Barriers Access to AI Infrastructure Digital Single Market Societal Trust in AI: AI Policy and Regulation Skills and Know-How Overcoming these challenges requires collective action from all stakeholders working together in an effective AI Innovation Ecosystem Stimulated by the AI PPP

23. Ecosystem 19/07/2019 Name - Event Page 28 AI PPP Stakeholde rs Infrastructu re Data Platforms Member States Regions Association s Vertical Markets Horizontal Markets Sandboxes On- Demand Platforms Centres of Excellence Educators Investors Cities Citizens PPPs … … Policy Makers …

24. AI PPP WA2: Skills & Acceptanc e Build a strong AI Skill Pipeline Understand requirement Promote career path Engage with Citizens Promote Diversity WA3: Innovation & Market Enablers Stimulate industrial investments Aligning with end users Monitor Innovation Promote experimentation Connect to infrastructure Connect to finance WA4: Guiding Standards & Regulation Build trust in AI and create a level market Promote standards Engage with regulators Promote sandboxes Promote guidelines Communicate with policymakers WA5: Promoting Research Excellence Boost Academia-Industry collaborations Jointly Implement the SRIDA Promote Collaboration Promote Excellence Align Industry & Research WA1: Mobilising the European AI Ecosystem Join Forces Research Communities Horizontal Partnerships Vertical Partnerships Regional, National & European Initiatives Open and Inclusive

25. Stay tuned and have your say Download the SRIDA: http://www.bdva.eu/downloads https://www.eu-robotics.net/eurobotics/about/downloads www.eu-robotics.net www.bdva.eu sonja.zillner@siemens.com

27. aminonne@idc.com Speakers’ contact details 32© IDC Giorgio Micheletti Consulting Director, IDC gmicheletti@idc.com Andrea Minonne Senior Research Analyst, IDC LinkedIn: Giorgio Micheletti LinkedIn: Andrea MinonneTwitter @andrea_minonne David Osimo Director of Research, The Lisbon Council david.osimo@lisboncouncil.net LinkedIn: David Osimo Dr Sonja Zillner Senior Expert Corporate Technology, Siemens sonja.zillner@siemens.com LinkedIn: Sonja Zillner