This is the slide deck of the webinar held for the European Data Market study. Artificial intelligence is widely recognised as an area of strategic importance and a key driver of economic development. However, to build reliable and high-performing artificial intelligence-based systems, access ti high quality data is an essential factor. Against this backdrop, the European Commission's aim is to stimulate data sharing and open more data for re-use to enable the conditions for a digital renaissance of new data-driven businesses and a broader take-up of artificial intelligence and other digital technologies throughout Europe. Key speakers: Giorgio Micheletti, Consulting Director at IDC4EU and project manager of the European Data Market study Andrea Minonne, Senior Research Analyst at IDC Sonja Zillner, Senior Expert Corporate Technology at Siemens

1. THE NEXT DIGITAL FRONTIER:
HOW ARTIFICIAL INTELLIGENCE
AND BIG DATA
CAN DRIVE GROWTH IN EUROPE © IDC
Live Webinar
For:
The European Data Market Study, SMART 2016/0063

2. © IDC 2
Agenda of the Webinar
Welcome and Introduction
David Osimo, director of research, the Lisbon Council
11.00-11.05
The European Data Market Study: How a Well-Functioning Data
Market is Fueling AI in Europe
Giorgio Micheletti, Consulting Director, IDC4EU
11.05-11.15
How European industries are using AI to drive Digital
Transformation and Customer Experience
Andrea Minonne, Senior Research Analyst, IDC
11.15-11.30
Boost AI Adoption in Europe - The journey towards an AI PPP
Dr. Sonja Zillner, Senior Key Expert at Corporate Technology
Siemens
11.30-11.45
11.45-12.00 Q&A and Concluding Remarks
David Osimo, director of research, the Lisbon Council

3. 3© IDC
HOW THE DATA MARKET IS FUELLING AI IN EUROPE
3© IDC
Giorgio Micheletti, Consulting Director, IDC4EU

4. The 2nd Round of Measurement
2nd Report on Facts & Figures
2nd Report on Policy Conclusions
2nd Interim Report
Quali-quantitative “Story” on Big Data and AI
Quali-quantitative “Story” on AI in Energy
4
http://datalandscape.eu/study-reports
Find and download all reports at:

5. 5
The European Data Market is in full swing…
Big Data, Cloud, Mobile, Social
2018
2025 Baseline Scenario
2025 High-Growth
Scenario
2025 Challenge
Scenario

6. 6
…and Big Data Technologies are the backbone of AI

7. 7© IDC
How European industries are using AI to drive Digital
Transformation and Customer Experience
Andrea Minonne
Senior Research Analyst, IDC

8. 8© IDC
AI is here to stay…
34%
of companies
will adopt AI
by 2019
46%
of companies put
customers
as top priority
Source: IDC’s European Vertical Markets Survey, 2018-2019 (n = 2,759); IDC’s Western Europe AI Survey, June 2018 (n=350)
driversbarriers
65%
66%
66%
Marketing
Customer
support
Quality
46%
47%
50%
Employee
resistance
Skills/budget
GDPR

9. 9© IDC
…and it’s a booming market
2019 2022
Source: IDC’s WW Semiannual Artificial Intelligence Systems Spending Guide
+38%
17-22 CAGR
$5.2billion
$13.5billion

10. 10© IDC
BankingRetail
Source: IDC’s WW Semiannual Artificial Intelligence Systems Spending Guide
Who is using AI the most and what for?
Manufacturing
Personalized Recommendations
AI-enabled Customer Experience
Fraud Analysis
Chatbots
Quality Management
Predictive Maintenance

12. 12© IDC
The chatbot opportunity
35%
37%
39%
41%
43%
45%
47%
49%
51%
46% 47% 48% 49% 50% 51% 52% 53% 54% 55% 56%
2017/2022CAGR
2018/2019 Growth
Threat Intelligence and
Prevention
Fraud Analysis
Defense, Investigation
and Government
Intelligence
IT Automation
Automated Customer
Service
Source: IDC’s WW Semiannual Artificial Intelligence Systems Spending Guide
are using chatbots to automate
processes and enhance customer
experience

13. 13© IDC
Thanks to AI…
NatWest AI-Powered
Anti Fraud Solution
Goal: Detect suspicious
activities
£7 million fraud
detected
Source: IDC Customer Insights & Analysis
##
Goal: Find visually similar
clothing to photos
30% sale growth
Goal: Advise current /
prospective customers
40% of issues
resolved automatically
Deutsche Telekom
Customer Service
Chat Bot
Intelligent visual
search tool

14. 14© IDC
Long story short: 3 takeaways
1
2
3
Be industry-specific. All industries are looking at AI, but focus
on targeting and boosting investments where AI is the core
enabler for new trends such as customer experience.
Enable skills & retain talents. European talents are often
moving towards markets where larger capitals allow for
recruiting of European AI talents.
Invest. Invest. Invest. National AI strategies are a good way to
enable AI across Europe, but investments are not enough with
many countries looking to implement AI but missing funds.

15. A joint initiative by
Boost AI Adoption in Europe
The journey towards an “AI PPP”
Sonja Zillner
SRIA-Lead BDVA, Key Expert AI Siemens AG
18 June 2019

16. The last months……
Collaboration with different stakeholders
across Europe
Openness and inclusiveness to bring
European knowledge together
Joint strategy leveraging European strengths
and unique selling points to be developed
Focused approach to be fast with high impact

17. The Vision is to boost European industrial
competitiveness and lead the world in developing
and deploying value-driven trustworthy AI based
on European fundamental rights, principles and
values.

18. Acknowledgements
Partnership Coordination Group
Chairs: Thomas Hahn (BDVA President) and Bernd Liepert (euRobotics President)
From euRobotics: David Bisset (Executive Director euRobotics), Renaud Champion (Primnext), Reinhard Lafrenz (Secretary General euRobotics), and Alessandro Saffiotti
(Örebro University, Sweden)
From BDVA: Edward Curry (Insight), Laure Le Bars (SAP), Milan Petkovic (Philips), and Ana García Robles (Secretary General BDVA)
Contributors
Jon Agirre Ibarbia (Tecnalia), Daniel Alonso (ITI), Abdellatif Benjelloun (Huawei), Arne Berre (SINTEF), David Bernstein (IBM), Natalie Bertels (imec-CiTiP-KU Leuven),
Rainer Bischoff (KUKA), David Bisset (iTechnic), Freek Bomhof (TNO), Rodrigo Castiñeira (Indra), Renaud Champion (Primnext), Anca Costea (Terrasigna), Edward Curry
(Insight), Davide Dalle Carbonare (Engineering), Nuria de Lama (ATOS), Marija Despenic (Philips), Roberto di Bernardo (Engineering), Gerald Feichtinger (Know-Center),
Maria Eugenia FuenMayor (Eurecat), Ana García Robles (BDVA), Stefan Gessler (NEC), Jon Ander Gómez (UPV and SolverML), Sergio Gusmeroli (Polimi), Martin Hägele
(Fraunhofer-IPA), Thomas Hahn (Siemens AG), Rob Heyman (imec-SMIT-VUB), Björn Hovstadius (RISE), Bart Janssens (VRT), Jim Kenneally (Intel), Vivian Kiousi
(INTRASOFT Intl), Reinhard Lafrenz (euRobotics), Laure Le Bars (SAP), Till Lech (SINTEF), Yannick Legré (EGI), Bernd Liepert (euRobotics), Stefanie Lindstaedt (Know-
Center), Ulrich Löwen (Siemens AG), Ernestina Menasalva (UPM), Andreas Metzger (Paluno/UDE), Philippe Mouttou (Thales), Adegboyega Ojo (Insight), Michele Osella
(Links Foundation), Geoff Pegman (RURobots), María Pérez (UPM), Milan Petkovic (Philips), Thanasis Poulakidas (INTRASOFT Intl), Antonis Ramfos (ATC), Andrea Reale
(IBM), Valère Robin (Orange), Vega Rodrigálvarez (ITA), Juha Röning (Univ. Oulu), Thomas Runkler (Siemens AG), José Saenz (Fraunhofer-IFF), Daniel Sáez (ITI),
Alessandro Saffiotti (Örebro University), Sherif Sakr (Uneversity of Tartu), Almudena Sánchez (GMV), Simon Scerri (Fraunhofer-IAIS), Marc Schonauer (Inria), Harald
Schöning (Software AG), Robert Seidl (Nokia), Florin Serban (Terrasigna), Caj Södergård (VTT), Stefano Stramigioli (UTwente), Michael Suppa (Roboception), Stefan Van
Baelen (imec), Andrejs Vasiljevs (Tilde) , Markus Vincze (TU Wien), Henk Jan Vink (TNO), Rich Walker (Shadow), Walter Weigel (Huawei), Dimitris Zissis (MarineTraffic).
Members of the Board of Directors of BDVA (http://bdva.eu/board-members) and euRobotics (https://www.eu-robotics.net/eurobotics/about/board-of-directors)

19. Workshops
We are very grateful to the 200+ participants at the 6 workshops by BDVA
and euRobotics held in Feb-May 2019:
o BDVA workshop on February 27th (BDVA members and BDV PPP projects)
o Joint workshop on March 20th in Bucharest (public at ERF2019)
o euRobotics workshop on April 11th in Brussels (with BDVA participation)
o BDVA workshop on April 30th in Brussels (with euRobotics participation)
o euRobotics workshop on May 8th in Brussels (with BDVA participation)
o BDVA workshop on May 16th in Brussels (with euRobotics participation)
We are also very grateful with all additional contributions from members of
the BDVA Task Forces and euRobotics Topic Groups.

24. AI Opportunities exist across sectors

25. 25© IDC
AI Value Chain

26. 26© IDC
Adoption Challenges
Research Landscape
EU private investment environment
Complexity of AI in Industry and
Public domain
Complex Technological
Barriers
Access to AI Infrastructure
Digital Single Market
Societal Trust in AI
AI Policy and Regulation
Skills and Know-How

27. 27© IDC
Adoption Challenges
Research Landscape
EU private investment environment
Complexity of AI in Industry and
Public domain:
Complex Technological
Barriers
Access to AI Infrastructure
Digital Single Market
Societal Trust in AI:
AI Policy and Regulation
Skills and Know-How
Overcoming these challenges requires
collective action from all stakeholders
working together in an effective
AI Innovation Ecosystem
Stimulated by the AI PPP

28. Ecosystem
19/07/2019
Name - Event Page 28
AI PPP
Stakeholde
rs
Infrastructu
re
Data
Platforms
Member
States
Regions
Association
s
Vertical
Markets
Horizontal
Markets
Sandboxes
On-
Demand
Platforms
Centres of
Excellence
Educators
Investors
Cities
Citizens
PPPs
…
…
Policy
Makers
…

29. AI PPP
WA2:
Skills &
Acceptanc
e
Build a strong AI Skill Pipeline
Understand requirement
Promote career path
Engage with Citizens
Promote Diversity
WA3:
Innovation
&
Market
Enablers
Stimulate industrial investments
Aligning with end users
Monitor Innovation
Promote experimentation
Connect to infrastructure
Connect to finance
WA4:
Guiding
Standards
&
Regulation
Build trust in AI and create a level
market
Promote standards
Engage with regulators
Promote sandboxes
Promote guidelines
Communicate with policymakers
WA5:
Promoting
Research
Excellence
Boost Academia-Industry
collaborations
Jointly Implement the SRIDA
Promote Collaboration
Promote Excellence
Align Industry & Research
WA1:
Mobilising
the
European
AI
Ecosystem
Join Forces
Research Communities
Horizontal Partnerships
Vertical Partnerships
Regional, National &
European Initiatives
Open and Inclusive

30. Stay tuned and have your say
Download the SRIDA:
http://www.bdva.eu/downloads
https://www.eu-robotics.net/eurobotics/about/downloads
www.eu-robotics.net www.bdva.eu
sonja.zillner@siemens.com

31. 31© IDC
Q&A and Concluding Remarks
David Osimo, director of research, The Lisbon Council

32. aminonne@idc.com
Speakers’ contact details
32© IDC
Giorgio Micheletti Consulting Director, IDC
gmicheletti@idc.com
Andrea Minonne Senior Research Analyst, IDC
LinkedIn: Giorgio Micheletti
LinkedIn: Andrea MinonneTwitter @andrea_minonne
David Osimo Director of Research, The Lisbon Council
david.osimo@lisboncouncil.net LinkedIn: David Osimo
Dr Sonja Zillner Senior Expert Corporate Technology, Siemens
sonja.zillner@siemens.com LinkedIn: Sonja Zillner