http://ide-london.co.uk

1. Innovation and Digital Enterprise Alliance London - 2015

2. IDEALondon
IDEAL - Innovation and Digital Enterprise Alliance London - is a unique
innovation centre created by Cisco, DC Thomson, and UCL. In a fresh,
re-imagining approach, IDEALondon challenges the norm within the
current ecosystem by applying the strengths of each partner for the good
of the start-ups.
A talent hot-bed like no other, IDEALondon actively invests resources,
provides tailored support, mentoring and access to world-class
opportunities. Sometimes, a good idea only needs a champion to make it
great - IDEALondon promises three.
www.idea-london.co.uk@IDEALondon

3. @CiscoUKI
@dctventures
@UCLAdvances@UCL_DLB
IDEALondon is the hub of Cisco’s British Innovation
Gateway programme which aims to foster technical
innovation in the UK. BIG is Cisco’s contribution to both
Tech City and Britain’s wider growth and innovation
agenda. Since its launch, the programme has directly
or indirectly supported and accelerated more than
150 'start-up' businesses across the UK. Through
IDEALondon Cisco is strengthening its commitment to
helping London’s start-up scene make a flying start in
business.
DC Thomson Ventures is the corporate venturing arm
of the international media group DC Thomson & Co.
Limited. Our aim is to identify entrepreneurial teams at
the leading edge of digital innovation with the potential
to scale to a global market. Where possible, we look
to leverage the expertise of our operating businesses
and networks to drive incremental value for our
portfolio investments over the long term. Our interests
span Digital Media Technologies, EdTech, Retail and
Data Analytics. IDEALondon presents DC Thomson
with the opportunity to engage with a new generation
of entrepreneurs as part of our broader investment
activities.
IDEALondon is the fulfilment of the dream of Rohan
Silva, David Cameron’s former special advisor on Tech
City, that right in the heart of the emerging cluster there
would be a major, world-class university. Through
IDEALondon, UCL now contributes that presence.
Managed by UCL Advances, the university’s centre
for entrepreneurship, IDEALondon is the base for the
university’s flagship programme of small business
support, including UCL DECIDE, the university’s user-
experience and user-testing facility, available to all
IDEALondon residents.

4. AmBx
Asset Mapping
Chew.tv
Curve
DHI
Energy Deck
Health Connected
Hyperglance
Labrador
NWave
Reedsy
Seenit
SoAmpli
Trint
Wittos
Apptual
Curb
BaseStone
Handle My Health
KoSu
Pie Mapping
PlayCanvas
Sibdocity
SilkFred
Smartzer
Snap Fashion
Social Add Group
Sparkl
Virtualware
These are our
IDEALists
OUR
STARTUPS
OUR
ALUMNI

5. OUR
START-UPS

6. amBX UK Limited owns, develops and delivers the unique amBX intelligent lighting
control technology for partners, clients and licensees worldwide. At amBX we believe
in a future for lighting that can transform human experience from artificial light as
much as it can reduce energy usage. The potential benefits of better lighting available
on connected networks will re-define how the world uses light and amBX is at the
heart of this development. Our mission is to empower individuals and organisations
to harness the new possibilities of digital light.
amBX
a m b x . c o m
Asset Mapping delivers significant savings in building management and energy by
gathering information from separate software packages, spreadsheets, drawings
and files, pulling it into a single source. This complements existing real time building
systems by combining, actionable intelligence gathered from continuous monitoring
to ensure efficient building operation.
ASSET MAPPING
a s s e t m a p p i n g . c o m
Asset Mapping

7. Chew is an audio-visual live streaming platform that allows DJs, record labels and
venues to broadcast their performances or events from anywhere in the world to
a global audience. Chew is quickly becoming the go-to community for fans of DJ
culture.
CHEW
c h e w. t v
Curve - breaking down the barriers between you and your money. We are the next
generation of payments after the humble bank card. We believe that payments should
be easy, secure and accessible from every interface and device. We believe that
people should have a holistic view of their finances across all their bank accounts
and credit cards, use their money intelligently and be able to pay with any of them
anytime, anywhere while they leave their cards securely at home.
CURVE
i m a g i n e c u r v e . c o m

8. Dhi is an Artificial Intelligence (AI) Platform that helps build mobile or web apps by
interacting with our AI assistant. It’s like Siri for building mobile applications. Building
web or mobile apps is still extremely time consuming, requires writing many lines of
code (mostly) from scratch, debugging, studying and comprehending others’ code.
We are aiming to simplify that process and introduce Dhi (an AI assistant) who will
help you build apps without any coding. Its as easy as having a conversation with
the AI assistant which will actually start building the project as you talk to him. It will
be like having a Personal A.I helper for software development
DHI
d h i . i o
EnergyDeck is a new type of energy and resource management platform that
provides organisations with the ability to track and manage all building-related
performance metrics in a single online system. Users can connect almost any IoT
enabled device, benchmark buildings, identify savings potential and track the impact
of efficiency measures.
ENERGY DECK
e n e r g y d e c k . c o m

9. Health-Connected has developed a dementia care management SaaS that improves
the care process by promoting information sharing. Re-MindMe delivers an engaging
activity that defines a profile of the person with dementia. This information is critical
to care provision from the point of diagnosis to the transition into residential care and
makes available services bespoke to the individual. Its system respond to patient,
family, industry and policy needs, enhancing wellbeing and generating an ROI for
professional care organisations.
HEALTH CONNECTED
r e - m i n d m e . c o m
Hyperglance specialises in dynamic data aggregation and comprehensive IT
visibility to simplify management of complex Cloud and SDN deployments. With its
software you can view and manage IT resources and relationships across public and
private cloud, networking and other platforms. It provides a dynamic, interactive and
real-time IT topology visualization with 360° navigation for easier monitoring, data
analysis, rapid optimization, troubleshooting, and effective context aware resource
controls - all within a single screen.
HYPERGLANCE
r e a l - s t a t u s . c o m
product: Re-MindMe

10. Labardor users domestic smart energy meter data to enable new or improve existing
B2C propositions. Given smart energy data reveals much more about a household
and its occupants than energy use, this rich dataset, which can be analysed in real-
time, is relevant to multiple verticals.
LABRADOR
t h e l a b r a d o r. c o . u k
Nwave has developed low-power, high-range, cost-efficient communications
technology and solutions for the Internet of Things. Its technology is helping to create
a world of connected devices delivering real-time data. It gives transmission ranges
of up to 10km in an urban environment and battery life of up to 10 years. Nwave is
also the core technology contributor to the world’s first open standard for low power
wide area wireless communications for the Internet of Things, Weightless-N.
NWAVE
n w a v e . i o

11. What if the best publishing professionals were not at traditional publishing companies
anymore? Reedsy’s objective is to create the future of publishing, offering a curated
marketplace and a set of collaborative tools to allow authors to work with the best
editors, illustrators and marketers for their books.
REEDSY
r e e d s y. c o m
Satalia utilises the latest algorithmic technology, optimisation techniques and
problem modelling expertise derived from science and academic communities to
solve optimisation problems in the industry. A mixture of machine learning and our
‘Solve Engine’, a world first in Optimisation engines, allow the creation of fast-paced,
scalable and consistently relevant solutions for analytics and optimisation problems
across all industries.
SATALIA
s a t a l i a . c o m

12. Seenit helps brands and organisations to co-create videos with their audiences.
Fans and employees become mobile film crews. Our platform makes it easier to
direct, collect and curate video from any smartphone, anytime, anywhere.
SEENIT
s e e n i t . i o
SoAmpli is an award winning employee advocacy platform that identifies and
nurtures in-house social media advocates amplifying campaigns. We provide a
secure web and mobile app for employees to access and easily share company
approved content on social media. Our mission is to help employees become social
media influencers.
SOAMPLI
s o a m p l i . c o m

13. Trint is a web-based service that revolutionises journalists’ workflow by automatically
and quickly transcribing audio and video into a format from which they can instantly
search, verify, correct, select, edit and export the usable content of interviews and
speeches without having to transcribe them. Trint is a new language for working with
media.
TRINT
t r i n t . c o m
Wittos is rethinking the way local spaces engage with connected users. Our Smarter
WiFi Hotspot integrates advanced mobile analytics with a Cisco wireless network. By
understanding the online and physical journey of the connected customer, we deliver
more relevant experiences. Real-time technology powered by SAP HANA. Bottom-
line gains. Infinite possibilities.
WITTOS
w i t t o s . c o m

14. OUR
ALUMNI

15. Apptual helps people learn and collaborate online the way they do in the real
world. Our easy to use platform incorporates the latest scientific understanding of
learning and collaboration, to maximize the speed at which people learn and retain
knowledge and their level of engagement. Educators, authors and consultants can
rapidly develop and launch successful programs.
APPTUAL
a p p t u a l . c o m
BaseStone, is a tablet based drawing review tool for engineers and architects in the
construction industry. Instead of wasting time printing, amending and incoherently
aggregating comments on out of date plans from various parties, BaseStone clients
can review efficiently, digitally and with complete confidence.
BASESTONE
b a s e s t o n e . i o

16. Curb is a mobile health company on a mission to help people make healthier food
and drink choices more often. Its team uniquely brings together leading product
development experience with medical, behavioural science, design, mobile
marketing and engineering.
CURB
c u r b h q . c o m
Handle My Health are supporting long-term condition patients reclaim their health,
by personalising their healthcare experience through big data.
HANDLE MY HEALTH
h a n d l e m y h e a l t h . c o . u k

17. Ko-Su is the next generation in mobile learning by making mobile technology more
accessible to teachers and organisations. Not only does Ko-Su remove the barriers
of prohibitive development costs and inflexibility associated with native mobile apps,
it is also driven by three important principles: Mobile First, Global and Human &
Relationship Drive.
KO-SU
k o - s u . c o m
PIE Mapping core product offering is a smart road routing platform. The beachhead
offering is to the freight road user community. Its platform will be the “go to platform”
to offer complaint and appropriate routing for any type of freight vehicle; construction,
light good, HGV etc.
PIE MAPPING
p i e m a p p i n g . c o m

18. PlayCanvas is the world’s first cloud-hosted game development platform. An online
social hub that seamlessly marries a powerful, multi-user visual editing platform with
a rich community site, helping developers reach consumers and monetize faster
than ever before.
PLAYCANVAS
p l a y c a n v a s . c o m
Sibdocity is a data technology company bringing highly interactive data content to
web and mobile applications. We are on a mission to make data easy, and provide
brand new, patented technology that revolutionises the way enterprises and
individuals analyse and share their data. We’ve created a new technology that’s a
building block for building interactive data applications.
SIBDOCITY
s i b d o . c o m

19. SilkFred provides online and offline routes to market for independent fashion brands
by providing them with access to our underlying technology platform is geared
towards this vertical. Brands can sell on our marketplace, build their own e-commerce
store and get their products onto physical shopfloors through our retail relationships.
SILKFRED
s i l k f r e d . c o m
Smartzer Ltd is a London based tech startup founded in December 2012. Smartzer
makes videos shopable to connect online and in-store shopping experiences.
Smartzer looks to offer multi channel solutions to enrich the retail experience and
increase revenue with its innovative and retail focused technology which allows a
seamless shopping experience from inspirational videos through to purchase.
SMARTZER
s m a r t z e r. c o m

20. Snap Fashion is a multi-award winning visual search engine and e-commerce
platform that allows consumers to search for Women’s clothes and shoes using
images instead of words. Snap Fashion believe that shopping for fashion is much
more fun and efficient if it’s done visually. The concept is to continue developing
visual search services for online shopping, making it easier to find the fashion you
see and like, as well compare similar items from different online retailers.
SNAP FASHION
s n a p f a s h i o n . c o . u k
We’re curing banner blindness with social influencers. Our TrendIN product reads a
website and delivers a related product with matching social recommendations - in
real time - delivering up to 8x conversion rates.
SOCIAL AD GROUP
n o w t r e n d i n . c o m
product: TrendIN

21. SPARKL was founded in 2012 to develop and licence the SPARKL Transaction
Router. Today, companies suffer pain because their transactions are done wrong. In
banking this means fines, often exceeding $1bn. The SPARKL Transaction Router is
new infrastructure that solves this pain. Now banks can prove to their CEO that their
conduct is compliant today. More importantly, they can prove to their regulators that
they have been compliant in the past.
SPARKL
s p a r k l . c o m
Virtualware UK forms part of Virtualware Group, a business group of technology
companies that specialize in the development of Hardware and Software solutions
based on Immersive and Interactive technologies. We offer high-tech value-added
solutions, products and services to multi-sector clients through our offices in the
United Kingdom, Spain and Latin America as well as through our partners around
the world. Our 4 business units are Interactive, Health, Training and Activa Media.
VIRTUALWARE
v i r t u a l w a r e g r o u p . c o m