Information on the startups that we champion!

1. June 2016

2. IDEALondon is a striking space that fosters innovation,
and the community that surrounds it, from the heart of
Tech City. Run by a world-class trio of partners – Cisco,
DC Thomson and UCL- to tangibly and actively support
entrepreneurs working in London and so contribute to
the growth of the UK economy as a whole. IDEALondon
achieves this through a busy calendar of community
focussed events and a programme for startups who
are solving hard problems through technology.
”
IDEALondon is a crucial addition to Tech City, providing bespoke support,
tailored to the individual startup companies who reside in it, through mentoring
and a strategic acceleration programme. With the support of the three partners
involved – Cisco, DC Thomson and UCL – who draw on their expertise to drive
commercial opportunities for the startups, it is a unique and unrivalled institution
providing...an environment where they can flourish with expert help and support.
Lisa Adcock from Cambridge Wireless
We don’t believe in a one-size-fits-all approach and
don’t take equity which means we can be flexible in
supporting businesses based solely on what’s best for
them, while fostering introductions and collaboration
with the wider innovation community. IDEALondon
operates a carefully crafted and responsive Post
Accelerator programme with refreshingly light-touch,
high-relevance support to enable digital startups to
flourish.
Neither a
co-working
space nor an
accelerator,
IDEALondon
is a Post
Accelerator.
2

3. @CiscoUKI @dctventures @UCLEnterprise
CISCO
IDEALondon is the hub of Cisco’s British Innovation
Gateway programme which aims to foster technical
innovation in the UK. BIG is Cisco’s contribution
to both Tech City and Britain’s wider growth and
innovation agenda. Since its launch, the programme
has directly or indirectly supported and accelerated
more than 150 ‘startup’ businesses across the UK.
Through IDEALondon Cisco is strengthening its
commitment to helping London’s startup scene
make a flying start in business.
DC THOMPSON
DC Thomson Ventures is the corporate venturing
arm of international media group DC Thomson & Co.
Ltd. It’s aim is to engage with the new generation
of entrepreneurs and identify entrepreneurial teams
at the leading edge of digital innovation with the
potential to scale to a global market. They look to
leverage the expertise of the operating businesses
and networks to drive incremental value for portfolio
investments over the long term. Their interests span
Digital Media Tech, EdTech, Retail & Data Analytics.
UCL
The tech community voiced a need for a world leading
university to provide Tech City with an academic
heartbeat, UCL does just that by providing research
for businesses to exploit, education for business skills
and a supply of sought after graduates. Managed by
UCL’s Centre for Entrepreneurship, IDEALondon
is the base for UCL’s flagship programme of small
business support, they provide consultancy, training
and unique user testing facilities for all IDEALondon
residents.
3
THE PARTNERS

4. SAY HELLO
hello@idea-london.co.uk www.idea-london.co.uk @IDEALondon 69 Wilson Street
London EC2A 2BB
c.newman@ucl.ac.uk
Carly Newman
kahannah@cisco.com
Katherine Hannah

5. IDEALISTS
amBX
Asset Mapping
p. 06
Blue Skies Space
Chew
p. 07
Curve
Energy Deck
p. 08
Hoxton Analytics
MishiPay
p. 09
NWave
Prospective
p. 10
TeskaLabs
Trint
p. 11

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John Niebel
CEO
Neil MacDonald
COO
David Eves
CTO
Conrad Woodring
CTO
Bill Clee
Founder & CEO
Grzegorz Klimaszewski
COO
Asset Mapping
Dr Richard Cole
Dev. Director
Asset Mapping allows asset intensive organisations to securely digitise their
devices and improve management operations.The Asset Mapping IoT Gateway
gathers real time data from sensors and intelligent systems monitoring security,
lighting, heating or cooling inside buildings. Combining this data with historical
files such as CAD drawings,Asset Mapping creates the most complete database
of an organisation’s assets.
amBX UK Limited owns, develops and delivers the unique amBX intelligent
lighting control technology for partners, clients and licensees worldwide. At
amBX we believe in a future for lighting that can transform human experience
from artificial light as much as it can reduce energy usage. The potential
benefits of better lighting available on connected networks will re-define how
the world uses light and amBX is at the heart of this development. Our mission
is to empower individuals and organisations to harness the new possibilities of
digital light.
6
Asset Mapping
ambx.com@ambx assetmapping.com@loveyourassets

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Chew is the live video streaming platform that connects a new generation of DJs,
presenters and personalities from around the world. There are an estimated
2.5M+ professional DJs around the world, as well as 100 million amateurs.
Using Chew, bedroom DJs can share their mixes to build and engage a global
fan base, as well as learn from professionals who, through Chew, broadcast
from studios and events worldwide. In our first 12 months, our 20,000 creators
have created 10k+ hours of content. Our viewers are in over 190 countries and
have consumed over 7 years of content on Chew to date.
chew.tv@chewofficial
Ben Bowler
Co-Founder
Wil Benton
Co-Founder
Blue Skies Space Ltd. “crowd-funds” research satellites for space science from
scientists worldwide. We provide within 3 years satellites built using existing
technology to a global community of scientists who pay for access (telescope
time). Space agencies work on long time scales (10-20yrs), and many users
are excluded from accessing data. We build our satellites at a tenth of the cost
and in a third of the time scale. Our first product, Twinkle, is designed for exo-
planet spectroscopy, the fastest growing field in astronomy and currently not
addressed by major space agencies.
blueskiesspace.co.uk
Prof. Jonathan Tennyson
Chair
Dr. Marcell Tessenyi
Chief Executive
Prof. Giovanna Tinetti
Chief Scientist

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+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +
EnergyDeck is the ‘Google Analytics for Buildings’. Our platform works across
a wide range of asset types and building performance metrics. EnergyDeck
imports all relevant data directly from meters and IoT enabled sensors, analyses
it and automatically identifies optimisation opportunities. The majority of existing
buildings - even modern offices and retail spaces - are operated inefficiently.
Capturing the energy savings potential alone represents an opportunity of
$100bn globally. The overall market size is even larger taking into account
possible health, well-being and productivity increases.
energydeck.com@EnergyDeck
Nic Mason
COO
Bruno Girin
CTO
Benjamin Kott
Founder & CEO
Curve is a single card (built on the MasterCard rails) that consolidates all your
payment cards into one card, accompanied by an app. We’ve set out to unite
everyday payments - all those different cards and transactions - into one simple
place. This brings a host of benefits, from only needing to carry a single card, to
paying zero international usage fees and saving money at ATMs, to being able
to label and search all transactions with one tap of your app in real time, and
finally making Amex work in places it isn’t usually accepted.
imaginecurve.com@imaginecurve
Shachar Bialick
Co-Founder & CEO
Anna Mostyn Williams
Co-Founder &
Head of Marketing
Tom Foster-Carter
Co-Founder &
Ops Lead

9. 9
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Hoxton Analytics has invented a new in-store analytics solution that’s simple,
accurate and non-invasive – important when many current solutions face
privacy issues. It provides retailers with accurate footfall and demographic
information which allows retailers to make better decisions on opening hours,
staff management, displays, stocking and marketing, to drive revenue. How
does it work? It’s a small device in the doorway that generates the data based
on images of the shoes people wear as they walk past. It’s impersonal, novel,
and accurate.
hoxtonanalytics.com@hoxtonanalytics
Will Thomas
Co-Founder & CTO
Owen McCormack
Co-Founder & CEO
MishiPay’s technology allows in-store shoppers to pick up a product, scan the
barcode and pay within their phone, and simply walk out with it, completely
eliminating queuing at the Point of Sale. Shoppers can also scan and choose
home delivery or do e-commerce while at home. All that in 1 universal Omni-
channel marketplace, which simultaneously gives retailers POS, Inventory
Management and access to targeted marketing like never before. It is also
secure against theft, so you can’t walk out without paying, and built to seamlessly
integrate with current systems, minimizing cost of adoption.
mishipay.com@info_mishipay
Tanvi Bhardwaj
Co-Founder & CTO
Mustafa Khanwala
Co-Founder & CEO

10. 10
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Nwave has developed low-power, high-range, cost-efficient radio technology
and solutions for the Internet of Things. Its patent pending software and
hardware communications platform is helping to create a world of connected
devices delivering real-time data from most challenging locations. It gives
transmission ranges of up to 10km in an urban environment and battery life of
up to 10 years. Nwave is also the core technology contributor to the world’s first
open standard for low power wide area wireless communications for the Internet
of Things, Weightless-N.
nwave.io@Nwave_News
Yury Birchenko
Founder, CEO & CTO
Paul Peck
COO & CFO
Matthew Phillips
VP Business Dev.
Prospective Labs is developing collaborative decision making support tools that
will transform the design, planning, development and management of cities. To
enable a much wider range of stakeholders to foresee alternative city futures
by facilitating access to state of the art predictive modelling and simulation
methods. Our tools will give people the capabilites to make better informed,
collaborative decisions about the future of their cities.
prospective.io
Pete Ferguson
Co-Founder
Joan Serras
Co-Founder
Vassilis Zachariadis
Co-Founder
Camilo Vargas
Co-Founder

11. 11
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Trint is disruptive software that extends automated speech-to-text to vast new
markets. Trint revolutionises the workflow of anyone who currently depends on
manual transcription of interviews, speeches, lectures, meetings etc. In minutes
Trint automatically and inexpensively transcribes audio and video into a format
from which users can quickly search, verify, correct, select, edit and export the
usable content without having to manually transcribe. Trint starts with journalism
but it aims to become the new standard of work not just for anyone dealing with
the spoken word and its content.
trint.com@trintHQ
Jeff Kofman
Co-Founder & CEO
Mark Boas
Co-Founder & CTO
TeskaLabs help enterprises build and operate mobile applications securely.
As enterprises are moving away from the desktop world towards mobile, they
start to adopt rich business mobile applications to boost employee productivity,
improve operation efficiency and enhance customer engagement. However,
enterprises are still far behind the consumer world when it comes to mobile
applications with the biggest reason being information security. TeskaLabs
wants to help Security officers, responsible for enterprise security, to deploy
mobile applications without the hassle of security risks.
teskalabs.com@TeskaLabs
Ales Teska
CEO
Vladimira Teskova
COO

12. 12
APPLY

13. Apptual
BaseStone
Dhi
Health Connected
p. 14
Hyperglance
KOSU
Labrador
PIE Mapping
p. 15
PlayCanvas
Reedsy
Satalia
Seenit
p. 16
ALUMNI
Sibdocity
SilkFred
Smartzer
Snap Fashion
p. 17
SoAmpli
Social Ad Group
Sparkl
Virtualware
p. 18
Weight 121
Wittos
p. 19

14. 14
Apptual helps people learn and collaborate online the way they do in the
real world. Totally customisable and offering participant insights and toolkits,
Apptual makes it easy for educators, authors and consultants to rapidly
develop and launch successful programs.
APPTUAL
BaseStone is a tablet based drawing review tool for engineers and architects
in the construction industry. Data is captured intelligently from the field through
the iPad app so there is always an accurate view of issues on site across all
teams, sites and disciplines.
BASESTONE
Dhi automates your front-end mobile development by converting mobile
screen designs into rendered mobile layouts. Built on Artificial Intelligence
means development becomes as simple as having a conversation with Dhi!
DHI
apptual.com dhi.io@dhi_io_app
basestone.io@basestone remindmecare.com@ReMindMeCare
Health-Connected has developed a dementia care management SaaS that
improves the care process by promoting information sharing. RemindMeCare
engages people with dementia through bespoke content based on what
shaped their lives.
HEALTH
CONNECTED

15. 15
Pie Mapping’s mission is to provide a transportation and logistics solution that
every individual, organisation with a vehicle or fleet of vehicles can afford,
easily use, and access time dependent information to power their operations.
Their technology is helping to construct smarter cities across the globe.
PIE MAPPING
piemapping.com@PieMapping
Labrador provides a real-time data source for the smart home – unlocking
bespoke household data about energy usage and cost, individual appliance
intelligence, and lifestyle preferences to enable smart home services across
multiple verticals.
LABRADOR
thelabrador.co.uk@thelabradorcouk
Ko-Su is the next generation in mobile learning. By removing the prohibitive
development costs and inflexibility associated with native mobile apps they
make mobile technology more accessible to teachers and organisations.
KO-SU
ko-su.com@kosuMobile
Hyperglance is the world’s first IT modelling and visualization solution that cuts
through the complexity of modern virtual and physical IT systems. Disparate
IT resources and relationships become part of an intuitive, interactive, and
cohesive system.
HYPERGLANCE
hyperglance.com@hyperglance

16. 16
Seenit is a video collaboration platform, letting companies co-create video with
their fans and employees. Seenit provides the tools amplify the voices most
relevant to your company and find the stars from your audience, motivating
them to become part of your mobile film crew.
SEENIT
seenit.io@_seenit
Satalia utilises the very latest machine learning techniques, algorithmic
technology and problem modelling expertise, derived directly from science
and academic communities to solve hard optimisation problems in industry.
SATALIA
satalia.com@sataliasolves
PlayCanvas is the world’s first cloud-powered, real-time collaborative platform
for building video games and interactive experiences. PlayCanvas replaces
Flash, enabling developers to painlessly make the leap to HTML5.
PLAYCANVAS
playcanvas.com@playcanvas
reedsy.com@ReedsyHQ
REEDSY
Reedsy is a community of top publishing professionals where authors and
publishers get to work with the best editors, designers and marketers. Over
5,000 authors and many publishers are already using Reedsy to create and
publish beautiful books.

17. 17
Snap Fashion is changing the way that the world shops online, and is a multi-
award winning visual search engine and e-commerce platform that allows
consumers to search for items of clothing online and via the Snap Fashion
app, using a photograph instead of words.
SNAP FASHION
snapfashion.co.uk@snapfashion
Smartzer make videos shoppable – their interactive video players allow online
brands to generate sales and capture detailed analytics directly from their
videos. Their video tagging technology allows for a fast turnaround making it
a truly scalable solution.
SMARTZER
smartzer.com@smartzer
SilkFred provides online and offline routes to market for independent fashion
brands facilitate them to sell on the SilkFred marketplace, build their own
e-commerce store and get their products onto physical shop floors through
our retail relationships.
SILKFRED
silkfred.comsilkfred
Sibdo.combringshighlyinteractivedatacontenttowebandmobileapplications.
On a mission to make data easy their patented technology revolutionises the
way enterprises and individuals analyse, visualise and share data.
SIBDOCITY
sibdo.com@sibdos

18. 18
Virtualware specialises in the development of hightech, value added hardware
and software solutions based on immersive and interactive technologies, with
a strong focus on Virtual Reality, Augmented Reality and Gaming. Clients
include Microsoft, Jaguar-Land Rover and the NHS.
VIRTUALWARE
virtualwaregroup.com@VirtualwareUK
SPARKL brings together disparate systems to solve problems of security and
scalability in complex sectors such as finance, aerospace and the Internet of
Things. It ensures a complete and unified audit trail.
SPARKL
sparkl.com@sparkl
The Social Ad Group created TrendIN to apply a level of context to social
media, offering a series of solutions to find relevance in the content generated
by millions, ready to be used by businesses and brands to influence their
consumer’s behaviour.
SOCIAL AD GROUP
nowtrendin.com@SocialAdGroup
soampli.com@SoAmpli
SOAMPLI
SoAmpli is an award-winning Advocate Marketing Solution that helps
companies discover, mobilise and reward their best advocates to power lead
generation and boost sales through an easy-to-use web and mobile app.

19. Wittos is rethinking the way spaces engage with connected users. We
empower any curated space with a local connected intelligence capability.
It’s a context-aware, predictive and actionable analytics platform that easily
combines real-time point solutions for more value.
WITTOS
wittos.com@WittosMobile
WEIGHT 121
weight121.com
Weight 121 is a revolutionary diagnostic tool to discover how diet, lifestyle and
psychology affect your ability to manage your weight. Developed by a team of
professional dieticians and psychologists, Weight 121 incorporates up-to-date
scientific research.
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