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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP CloudSystem Matrix
The Foundation for Government Cloud
Speaker Name
Title
PhamVinhThai
CTO–HPVietnamEnterpriseGroup
thai@hp.com
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2
Increasing Demands Driving More to the Cloud
Deliver the right services at the right time based on customer needs
Traditional
Private
Public
Business
Users
Developers Individuals
Improve business agility
Speed innovations
Accelerate time to value
Deliver choice
Reduce costs
Develop once, run anywhere
Managed
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3
Customers will evolve at different speeds
HP Converged Infrastructure –
the foundation for Converged Cloud
Standardize
& consolidate
Virtualize
& automate
Self service
applications
with full
lifecycle
management
Self service
infrastructure
Converge
Cloud –
Become a
service
broker
in a hybrid
environment.
IT transformation to “strategic service broker”
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4
”Services Anywhere” with hybrid delivery
• Build & consume right mix of
services based on service
requirements
• Leverage best of traditional IT,
private, managed & public cloud
• Manage & secure hybrid
environment to reap value &
mitigate risk
Build
on-premises
cloud
services
Consume
off-premises
services
IT Imperatives
Manage & Secure
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5
Hybrid delivery based on common architecture across traditional & all cloud
models
HP Converged Cloud
INFORMATION
APPLICATIONS
INFRASTRUCTURE
Public CloudTraditional
Private Cloud Managed Cloud
Choice
• Open…standards-based across all delivery models
• Heterogeneous…hypervisors, development, infrastructure
• Extensible…partner ecosystem
Consistency
• Common architecture…across all delivery models
• Portability…for flexibility & optimization
• Consumption experience…one simple model
Confidence
• Security…across info, apps, infrastructure, delivery models
• Management …end to end
• Automation…for cloud based architectures & processes
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6
HP Converged Cloud portfolio
6
BUILD, MANAGE &
SECURE
(across all models)
• CloudSystem
• IT Performance Suite
• Converged Infrastructure
CONSUME
Off-premise services
Managed Cloud
• Enterprise Cloud Services
• IT Performance Suite Services
• Autonomy Protect & Promote
Services
Public Cloud
• HP Cloud Services
INFORMATION
APPLICATIONS
INFRASTRUCTURE
Public
Cloud
Traditional
Private Cloud Managed Cloud
PROFESSIONAL SERVICES
Consulting & implementation Financing Education
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7
HP CloudSystem
The most complete, open, integrated system to build and manage clouds
Services in minutes, managed for a lifetime
Intelligent automation and lifecycle management
Reduced complexity
Integrated and supported by single vendor,
pre-packaged service design tools
No vendor lock-in
Open, heterogeneous
Built to adapt
Flexible, scalable, all service and deployment models
Built on proven, marketing leading technology
Converged Infrastructure, Automation, Management and
Security Software
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8
Build and manage cloud services
Automating the entire lifecycle with HP CloudSystem
• Billing/chargeback
• Approval flows
• Other processes
HP Cloud APIs
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9
HP CloudSystem: Delivered as three integrated
offerings
9
HP CloudSystem Matrix
HP CloudSystem Enterprise
HP CloudSystem Service
Provider
• Converged Infrastructure
• Matrix Operating Environment
IaaS for enterprises
PaaS and SaaS for
enterprises
XaaS for service
providers
• Converged Infrastructure
• Matrix Operating Environment
• Cloud Service Automation
• Converged Infrastructure
• Matrix Operating Environment
• Cloud Service Automation
• Aggregation Platform for SaaS
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10
HP CloudSystem Matrix
Build and manage IaaS
Provision infrastructure and
applications in minutes
for physical and virtual.
Reduce TCO up to 56%1
with built-in infrastructure
life-cycle management.
Integrated by design
including heterogeneous
environments.
Built on proven HP BladeSystem technologies
Resource pools
Cloud Maps
Service portal
1 Compared to traditional infrastructure, based on analysis
with the BladeSystem and BladeSystem TCO calculators:
http://www.hp.com/go/matrixtco
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.11
HP CloudSystem Matrix 7.1
Design and provision IaaS in minutes
• Physical and virtual from a self-service portal
• NEW! Expanded bursting: HP Cloud Services and Amazon
• NEW! Reduce service sprawl with increased configuration flexibility
Optimize infrastructure confidently
• Capacity planning with analytics and show back
• NEW! Cloud cost management – built-in and partner integration
Protect continuity of services
• Automated, cost-effective failover
• NEW! Manage service recovery in DR situations
NDA until June 5, 2012, 11:00 am PT
Sample “e-shopping” application
infrastructure template
5 minutes 5 minutes 38 minutes 60 minutes
Approval
Provision
Infrastructure
Install/configure
apps
108minutes
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP
Confidential
12
HP CloudSystem unique bursting capability
12 HP Confidential
HP INNOVATION
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13
More governance and control
HP CloudSystem out-of-the-box bursting
• NEW! Expand out-of-the-box
bursting to HP Cloud Services and
Amazon EC2, in addition to Savvis
• NEW! Specify public/private cloud
deployment during service template
design
NDA until June 5, 2012, 11:00 am PT
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.14
Start with any
virtualized system
• Any x86 server
supported by VMware or
Microsoft Hyper-V
• HP VirtualSystem
Add HP CloudSystem
Matrix software
Delivered through Matrix OE
• Service designer
• Service catalog
• Self service portal
• Automatic provisioning
• Capacity planning
Accelerate the path from
virtualization to cloud
• Customer installable
• Start with a trial version
• Extendable to HP PaaS/SaaS
software
NEW! Build a cloud in a day with HP
CloudSystem Matrix software
www.hp.com/go/trycloudsystem
NDA until June 5, 2012, 11:00 am PT
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.15
HP Cloud Maps
Rapidly create cloud services
• Navigate the steps to create a service catalog yourself,
quickly and consistently
• For popular applications like Microsoft®, Oracle, SAP, and
VMware
• Easy to import and integrate into your
environment
HP Innovation
www.hp.com/go/cloudmaps
Microsoft is a U.S. registered trademark of Microsoft Corporation.
Workflows
Deployment scripts
Sizers
Best practice templates
White papers
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.16
100+ HP Cloud Maps for industry’s most popular
applications
Leveraging decades of HP experience with leading ISVs
www.hp.com/go/cloudmaps
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.17
Complex offer process at prices which are too high, inflexible contract
periods and time-consuming project implementation.
PROBLE
M
RESULT
Flexible and fast offer process with unparalleled price/performance
ratio, fast implementation and highest possible quality and availability.
SOLUTION
Standardized offering with customer-specific adaptability based on
integrated, speedily available resources in the HP CloudSystem
Matrix.
Binding offers within 7 days. Productive rollout of new customers within 1 week.
Price point 20% lower than for comparable services.
ROI of the project within 11 months.
Resource AG
A SWISSCOM COMPANY
Leading SAP Full Service Provider in Switzerland. Plans, develops, implements
and operates SAP solutions for medium-sized and large enterprises.
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.18
Matrix customers experiencing the benefits of
rapid service delivery
Resource AG
A SWISSCOM COMPANY
“ Binding offers within 7
days. Productive rollout
of new customers within 1
week. ROI of the project
within 11 months.”
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.19
HP CloudSystem Matrix Conversion Services
Convert into a new CloudSystem Matrix or expand an existing Matrix while reusing
current BladeSystem hardware
Your resulting
environment becomes…
Your additional
investment might
require…
* If not already existing
** Required
Your existing
investment might
include…
c7000 Enclosures
Server Blades
Virtual Connect
Matrix
Conversion Assessment
Additional HW, SW, Services*
Integration Services**
HP CloudSystem
Matrix
=
+
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.20
Professional services to plan, build and manage your solution
Confidently evolve to converged cloud
PLAN DESIGN BUILD
HP Converged Cloud
Workshop
HP Cloud Planning
Services
HP Cloud Design
Service
HP Cloud Application Transformation Service
HP Support
HP Education Services
for Cloud
HP Datacenter Care
CloudStart – private cloud in
30 days
MANAGE
HP CloudSystem
Enablement Services
HP Cloud Protection Design and Foundation Services
HP Cloud Protection
Workshop, Roadmap
Services
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.21 21
Start now
2
Participate in a HP Converged Cloud
Workshop
Visit us at the product showcase or online at
www.hp.com/go/cloudsystem
Start your cloud journey with HP CloudSystem
Matrix software www.hp.com/go/trycloudsystem
“Start small & grow tall” with HP CloudSystem
HP CloudSystem Matrix
Build and manage IaaS
HP Confidential22 HP Confidential
The most complete integrated system to build and manage
private cloud and Infrastructure as a Service
Building on proven and market-leading blade and infrastructure
management technology
Enabling enterprises to regain control and service providers to
drive top line growth
www.hp.com/go/matrix
www.hp.com/go/matrixdemos
www.hp.com/go/cloudsystem
www.hp.com/go/matrixusecases
www.hp.com/go/cloudservices
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.23
Thank you
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.24
DEPLOYMENT MODELS
SERVICE MODELS
SaaS PaaS IaaS
KEY ATTRIBUTES
Elastic • Pay-per-use • Networked • Shared • On-demand
HybridPublic Private
What is Cloud Computing?
Software as a Service
Applications, business logic, and
information layered on platform services
Platform as a Service
App components, middleware and
database layered on infrastructure service
Infrastructure as a Service
Standardized, virtual pools of shared
server, storage, network and software
infrastructure
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.25
Cloud starts with a Converged Infrastructure
KEY STEPS
VIRTUALIZE
STANDARDIZE
AUTOMATE
Power, cooling
& facilities
Network
Servers
Storage
Management
software
Security
Services
HP
Converged
Infrastructure
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.26
The journey to convergence and cloud
HP Converged Infrastructure –
the foundation for Converged Cloud
Standardize
& consolidate
Virtualize
& automate
Self service
applications
with full
lifecycle
management
Self service
infrastructure
Converge
Cloud –
Become a
service
broker
in a hybrid
environment.
HP Converged Infrastructure – Accelerating IT For Better Business
VirtualSystem CloudSystem
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.27
Weeks to months
The problem with today’s infrastructure
Set approvals,
Access controls
Test and quality Activate service
Coordinate install
process
• Many people
• Many steps
• Many errors
Business selects
application
Patch
VMs, OSs, applicati
ons
IT planning
meetings
Set up
networks
Purchase
assets
Set up Facilities
Set up
storage
Load OSs Install serversLoad VMs
Deploy
application
Manage over
lifecycle
•Much time
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.28
The right approach to
Build and manage your Infrastructure as a Service
A few automated
steps, in less time
ProvisionSelect Initiate
29
Competitive Landscape
Vendor Reference
Architecture
Pre-configured
System
(Servers, Storage, Network)
Cloud Solutions
HP
HP Reference Architectures
HP Smart Bundles VirtualSystem CloudSystem
IBM
BladeCenter Foundation
for Cloud PureFlex System
PureFlex+SmartClo
ud
VCE (EMC + Cisco) N/A vBlock vBlock + vCloud
NetApp + Cisco FlexPod X FlexPod + 3rd party
Cisco Cisco Validated Designs X
Intelligent Auto.
Cloud + UCS
Oracle Oracle Reference Architectures X
ExaLogic Elastic
Cloud
EMC VSPEX X X
Dell Dell Reference Architectures vStart VIS
HP Restricted: Internal use only
30
Connect
components
together
Drag
components
onto workspace
Storage may be
shared across
servers
Networks can
be internal to
app or public
Set resource
configuration
requirements.
Set unit cost
Set public Cloud bursting
32
Create a
service instance
Lease end dates
protect against stale
VMs, etc.
Host name
customization
visualized
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.33
HP CloudSystem Matrix
software
(for virtual)
HP CloudSystem Matrix
Solution (for physical & virtual)
IaaS cloud functionality Self-service portal, drag & drop service designer, service catalog, auto provisioning, capacity
planning, show back /charge back; Cloud API; (recovery mgmt only supported on HP servers)
Solution components Standalone software (Matrix OE) Hardware (HP BladeSystem w/Virtual Connect)
Software (VCEM, Matrix OE)
Services (Installation & Startup services)
HP Installation and Startup
service
Customer installable for virtual environment; HP
service is optional
Installation and startup included in solution
Virtual server provisioning Yes (leverages VM templates ) Yes (can leverage VM templates or other means to
deploy VMs)
Physical server provisioning No. Can be upgraded to support physical
servers only with HP BladeSystem with Virtual
Connect
Yes (uses deployment server)
Storage provisioning VM DataStore for VM provisioning (e.g. iSCSI
for VM deployment, NFS for VMware)
FC SAN for physical provisioning (can be combined
w/ VM DataStore for VM provisioning)
3rd party x86 server support Yes. Can run on and manage VMs on 3rd party
servers
Yes. Runs on HP servers, can manage VMs on 3rd
party servers
Central Management Server
(CMS)
Supported on both physical and virtual servers Recommended on physical server
QuickSpec http://h18004.www1.hp.com/products/quickspecs/13050_div/13050
_div.pdf
http://h18004.www1.hp.com/products/quickspecs/13297_div/13297_div.pdf

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HP Cloud System Matrix – The Foundation for Government Cloud

  • 1. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP CloudSystem Matrix The Foundation for Government Cloud Speaker Name Title PhamVinhThai CTO–HPVietnamEnterpriseGroup thai@hp.com
  • 2. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2 Increasing Demands Driving More to the Cloud Deliver the right services at the right time based on customer needs Traditional Private Public Business Users Developers Individuals Improve business agility Speed innovations Accelerate time to value Deliver choice Reduce costs Develop once, run anywhere Managed
  • 3. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3 Customers will evolve at different speeds HP Converged Infrastructure – the foundation for Converged Cloud Standardize & consolidate Virtualize & automate Self service applications with full lifecycle management Self service infrastructure Converge Cloud – Become a service broker in a hybrid environment. IT transformation to “strategic service broker”
  • 4. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4 ”Services Anywhere” with hybrid delivery • Build & consume right mix of services based on service requirements • Leverage best of traditional IT, private, managed & public cloud • Manage & secure hybrid environment to reap value & mitigate risk Build on-premises cloud services Consume off-premises services IT Imperatives Manage & Secure
  • 5. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5 Hybrid delivery based on common architecture across traditional & all cloud models HP Converged Cloud INFORMATION APPLICATIONS INFRASTRUCTURE Public CloudTraditional Private Cloud Managed Cloud Choice • Open…standards-based across all delivery models • Heterogeneous…hypervisors, development, infrastructure • Extensible…partner ecosystem Consistency • Common architecture…across all delivery models • Portability…for flexibility & optimization • Consumption experience…one simple model Confidence • Security…across info, apps, infrastructure, delivery models • Management …end to end • Automation…for cloud based architectures & processes
  • 6. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6 HP Converged Cloud portfolio 6 BUILD, MANAGE & SECURE (across all models) • CloudSystem • IT Performance Suite • Converged Infrastructure CONSUME Off-premise services Managed Cloud • Enterprise Cloud Services • IT Performance Suite Services • Autonomy Protect & Promote Services Public Cloud • HP Cloud Services INFORMATION APPLICATIONS INFRASTRUCTURE Public Cloud Traditional Private Cloud Managed Cloud PROFESSIONAL SERVICES Consulting & implementation Financing Education
  • 7. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7 HP CloudSystem The most complete, open, integrated system to build and manage clouds Services in minutes, managed for a lifetime Intelligent automation and lifecycle management Reduced complexity Integrated and supported by single vendor, pre-packaged service design tools No vendor lock-in Open, heterogeneous Built to adapt Flexible, scalable, all service and deployment models Built on proven, marketing leading technology Converged Infrastructure, Automation, Management and Security Software
  • 8. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8 Build and manage cloud services Automating the entire lifecycle with HP CloudSystem • Billing/chargeback • Approval flows • Other processes HP Cloud APIs
  • 9. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9 HP CloudSystem: Delivered as three integrated offerings 9 HP CloudSystem Matrix HP CloudSystem Enterprise HP CloudSystem Service Provider • Converged Infrastructure • Matrix Operating Environment IaaS for enterprises PaaS and SaaS for enterprises XaaS for service providers • Converged Infrastructure • Matrix Operating Environment • Cloud Service Automation • Converged Infrastructure • Matrix Operating Environment • Cloud Service Automation • Aggregation Platform for SaaS
  • 10. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10 HP CloudSystem Matrix Build and manage IaaS Provision infrastructure and applications in minutes for physical and virtual. Reduce TCO up to 56%1 with built-in infrastructure life-cycle management. Integrated by design including heterogeneous environments. Built on proven HP BladeSystem technologies Resource pools Cloud Maps Service portal 1 Compared to traditional infrastructure, based on analysis with the BladeSystem and BladeSystem TCO calculators: http://www.hp.com/go/matrixtco
  • 11. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.11 HP CloudSystem Matrix 7.1 Design and provision IaaS in minutes • Physical and virtual from a self-service portal • NEW! Expanded bursting: HP Cloud Services and Amazon • NEW! Reduce service sprawl with increased configuration flexibility Optimize infrastructure confidently • Capacity planning with analytics and show back • NEW! Cloud cost management – built-in and partner integration Protect continuity of services • Automated, cost-effective failover • NEW! Manage service recovery in DR situations NDA until June 5, 2012, 11:00 am PT Sample “e-shopping” application infrastructure template 5 minutes 5 minutes 38 minutes 60 minutes Approval Provision Infrastructure Install/configure apps 108minutes
  • 12. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential 12 HP CloudSystem unique bursting capability 12 HP Confidential HP INNOVATION
  • 13. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13 More governance and control HP CloudSystem out-of-the-box bursting • NEW! Expand out-of-the-box bursting to HP Cloud Services and Amazon EC2, in addition to Savvis • NEW! Specify public/private cloud deployment during service template design NDA until June 5, 2012, 11:00 am PT
  • 14. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.14 Start with any virtualized system • Any x86 server supported by VMware or Microsoft Hyper-V • HP VirtualSystem Add HP CloudSystem Matrix software Delivered through Matrix OE • Service designer • Service catalog • Self service portal • Automatic provisioning • Capacity planning Accelerate the path from virtualization to cloud • Customer installable • Start with a trial version • Extendable to HP PaaS/SaaS software NEW! Build a cloud in a day with HP CloudSystem Matrix software www.hp.com/go/trycloudsystem NDA until June 5, 2012, 11:00 am PT
  • 15. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.15 HP Cloud Maps Rapidly create cloud services • Navigate the steps to create a service catalog yourself, quickly and consistently • For popular applications like Microsoft®, Oracle, SAP, and VMware • Easy to import and integrate into your environment HP Innovation www.hp.com/go/cloudmaps Microsoft is a U.S. registered trademark of Microsoft Corporation. Workflows Deployment scripts Sizers Best practice templates White papers
  • 16. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.16 100+ HP Cloud Maps for industry’s most popular applications Leveraging decades of HP experience with leading ISVs www.hp.com/go/cloudmaps
  • 17. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.17 Complex offer process at prices which are too high, inflexible contract periods and time-consuming project implementation. PROBLE M RESULT Flexible and fast offer process with unparalleled price/performance ratio, fast implementation and highest possible quality and availability. SOLUTION Standardized offering with customer-specific adaptability based on integrated, speedily available resources in the HP CloudSystem Matrix. Binding offers within 7 days. Productive rollout of new customers within 1 week. Price point 20% lower than for comparable services. ROI of the project within 11 months. Resource AG A SWISSCOM COMPANY Leading SAP Full Service Provider in Switzerland. Plans, develops, implements and operates SAP solutions for medium-sized and large enterprises.
  • 18. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.18 Matrix customers experiencing the benefits of rapid service delivery Resource AG A SWISSCOM COMPANY “ Binding offers within 7 days. Productive rollout of new customers within 1 week. ROI of the project within 11 months.”
  • 19. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.19 HP CloudSystem Matrix Conversion Services Convert into a new CloudSystem Matrix or expand an existing Matrix while reusing current BladeSystem hardware Your resulting environment becomes… Your additional investment might require… * If not already existing ** Required Your existing investment might include… c7000 Enclosures Server Blades Virtual Connect Matrix Conversion Assessment Additional HW, SW, Services* Integration Services** HP CloudSystem Matrix = +
  • 20. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.20 Professional services to plan, build and manage your solution Confidently evolve to converged cloud PLAN DESIGN BUILD HP Converged Cloud Workshop HP Cloud Planning Services HP Cloud Design Service HP Cloud Application Transformation Service HP Support HP Education Services for Cloud HP Datacenter Care CloudStart – private cloud in 30 days MANAGE HP CloudSystem Enablement Services HP Cloud Protection Design and Foundation Services HP Cloud Protection Workshop, Roadmap Services
  • 21. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.21 21 Start now 2 Participate in a HP Converged Cloud Workshop Visit us at the product showcase or online at www.hp.com/go/cloudsystem Start your cloud journey with HP CloudSystem Matrix software www.hp.com/go/trycloudsystem “Start small & grow tall” with HP CloudSystem
  • 22. HP CloudSystem Matrix Build and manage IaaS HP Confidential22 HP Confidential The most complete integrated system to build and manage private cloud and Infrastructure as a Service Building on proven and market-leading blade and infrastructure management technology Enabling enterprises to regain control and service providers to drive top line growth www.hp.com/go/matrix www.hp.com/go/matrixdemos www.hp.com/go/cloudsystem www.hp.com/go/matrixusecases www.hp.com/go/cloudservices
  • 23. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.23 Thank you
  • 24. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.24 DEPLOYMENT MODELS SERVICE MODELS SaaS PaaS IaaS KEY ATTRIBUTES Elastic • Pay-per-use • Networked • Shared • On-demand HybridPublic Private What is Cloud Computing? Software as a Service Applications, business logic, and information layered on platform services Platform as a Service App components, middleware and database layered on infrastructure service Infrastructure as a Service Standardized, virtual pools of shared server, storage, network and software infrastructure
  • 25. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.25 Cloud starts with a Converged Infrastructure KEY STEPS VIRTUALIZE STANDARDIZE AUTOMATE Power, cooling & facilities Network Servers Storage Management software Security Services HP Converged Infrastructure
  • 26. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.26 The journey to convergence and cloud HP Converged Infrastructure – the foundation for Converged Cloud Standardize & consolidate Virtualize & automate Self service applications with full lifecycle management Self service infrastructure Converge Cloud – Become a service broker in a hybrid environment. HP Converged Infrastructure – Accelerating IT For Better Business VirtualSystem CloudSystem
  • 27. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.27 Weeks to months The problem with today’s infrastructure Set approvals, Access controls Test and quality Activate service Coordinate install process • Many people • Many steps • Many errors Business selects application Patch VMs, OSs, applicati ons IT planning meetings Set up networks Purchase assets Set up Facilities Set up storage Load OSs Install serversLoad VMs Deploy application Manage over lifecycle •Much time
  • 28. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.28 The right approach to Build and manage your Infrastructure as a Service A few automated steps, in less time ProvisionSelect Initiate
  • 29. 29 Competitive Landscape Vendor Reference Architecture Pre-configured System (Servers, Storage, Network) Cloud Solutions HP HP Reference Architectures HP Smart Bundles VirtualSystem CloudSystem IBM BladeCenter Foundation for Cloud PureFlex System PureFlex+SmartClo ud VCE (EMC + Cisco) N/A vBlock vBlock + vCloud NetApp + Cisco FlexPod X FlexPod + 3rd party Cisco Cisco Validated Designs X Intelligent Auto. Cloud + UCS Oracle Oracle Reference Architectures X ExaLogic Elastic Cloud EMC VSPEX X X Dell Dell Reference Architectures vStart VIS HP Restricted: Internal use only
  • 30. 30 Connect components together Drag components onto workspace Storage may be shared across servers Networks can be internal to app or public
  • 31. Set resource configuration requirements. Set unit cost Set public Cloud bursting
  • 32. 32 Create a service instance Lease end dates protect against stale VMs, etc. Host name customization visualized
  • 33. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.33 HP CloudSystem Matrix software (for virtual) HP CloudSystem Matrix Solution (for physical & virtual) IaaS cloud functionality Self-service portal, drag & drop service designer, service catalog, auto provisioning, capacity planning, show back /charge back; Cloud API; (recovery mgmt only supported on HP servers) Solution components Standalone software (Matrix OE) Hardware (HP BladeSystem w/Virtual Connect) Software (VCEM, Matrix OE) Services (Installation & Startup services) HP Installation and Startup service Customer installable for virtual environment; HP service is optional Installation and startup included in solution Virtual server provisioning Yes (leverages VM templates ) Yes (can leverage VM templates or other means to deploy VMs) Physical server provisioning No. Can be upgraded to support physical servers only with HP BladeSystem with Virtual Connect Yes (uses deployment server) Storage provisioning VM DataStore for VM provisioning (e.g. iSCSI for VM deployment, NFS for VMware) FC SAN for physical provisioning (can be combined w/ VM DataStore for VM provisioning) 3rd party x86 server support Yes. Can run on and manage VMs on 3rd party servers Yes. Runs on HP servers, can manage VMs on 3rd party servers Central Management Server (CMS) Supported on both physical and virtual servers Recommended on physical server QuickSpec http://h18004.www1.hp.com/products/quickspecs/13050_div/13050 _div.pdf http://h18004.www1.hp.com/products/quickspecs/13297_div/13297_div.pdf

Editor's Notes

  1. The cloud represents the best of both worlds: economic efficiency on the side of IT and dynamic flexibility on the side of the consumer While there are a lot of cloud competitors out there, few can offer the true breadth that HP can deliver to meet the demands of all types of users.
  2. Key takeaways:There are two paths to get to a converged infrastructure:Step-by-step approach – standardize, consolidate, virtualize, and automate the existing IT environment – and creating a shared services catalog for infrastructure and applicationsFast-track approach – with HP VirtualSystem and HP CloudSystemUltimate goal: Make IT the service broker who determines where to provision IT services most effectively and efficiently across a hybrid environmentHP Converged Infrastructure is the foundation for Converged Cloud---------------------------------------------------------------------------------------------------------------------------At HP, we understand that customers are at different stages of convergence (and IT maturity). Some organizations are still quite siloed and are just beginning to standardize and consolidate their IT infrastructure. Others have virtualized most of their server environment and are now in the process of virtualizing their storage and network resources. And a few have started to automate the provisioning of infrastructure using a service catalog and application life cycle management software tools.In short – we view the path towards convergence and ultimately a hybrid cloud environment as a journey. It doesn’t happen overnight – and each of the steps (standardization, consolidation, virtualization, automation, self service infrastructure and applications) help optimize your current IT infrastructure while laying the groundwork for cloud-based approaches.  And we have a range of solutions that simplify cloud adoption. We offer a full line of integrated cloud solutions. These solutions range from pre-packaged, turnkey cloud environments such as our HP VirtualSystem and HP CloudSystem to comprehensive, extensible, global-scale solutions. HP CloudSystem is a completely ‘converged infrastructure’ in a single system – a great example of the ‘fast track approach’ to get to convergenceIncludes everything from servers, storage, and networking all the way up to a service catalog for infrastructure and application provisioningHP CloudMaps greatly simplify and accelerate the set up of application templates in the service catalogWe also offer an extensive set of cloud consulting services that can help you identify ‘next steps’ that are uniquely appropriate for your organization.
  3. In order to deliver on the “Services Anywhere” promise, organizations will have to think differently about IT. No longer will they be solely a builder of internal infrastructure and services but will also need to broker or consume 3rd party/external services. The key will be understanding the unique requirements (e.g. availability, cost, performance, regulatory) of each service in the organization’s portfolio and address the SLAs in the most efficient and cost effective way; and at the same time, maintain compliance with policies. This will be done by creating the right mix of on-premise and off-premise services that leverage the best of traditional IT, private, managed, and public cloud…a hybrid delivery environment. So what is the implication for IT? Opportunities - but at the same time, risks. Agility - but at the same time, technology is now being sourced from multiple places which puts additional burden on security, management and automation. And the way infrastructure is built, applications developed, and information delivered, is changing. Organizations need to put in place the right hybrid delivery strategy.
  4. HP Converged Cloud is the industry’s first hybrid delivery approach and portfolio based on a common architecture spanning traditional IT, private, managed and public clouds. Engineered for the enterprise, HP’s Converged Cloud extends the power of the cloud across infrastructure, applications and information and provides customers with: Choice through an open, standards-based approach supporting multiple hypervisors, operating systems, development environments, heterogeneous infrastructure and an extensible partner ecosystemConfidence through a management and security offering that spans information, applications and infrastructureConsistency through a single common architecture, portability across models, and one consumption experience.
  5. We have a broad and deep Converged Cloud portfolio that helps customers do three fundamental things; (1) Build, Manage and Secure cloud environments…across all models; (2) Consume off-premise cloud services; (3) provide Professional Services to help/enable/guide our customers on the journey to the Converged CloudFrom a Build, Manage and Secure perspective, customers can procure industry leading, best of breed technology components from our Converged Infrastructure (servers, storage, networking) portfolio and IT Performance Suite offerings. They can also choose integrated offerings such as our flagship HP CloudSystem solution that brings together our Converged Infrastructure and Cloud Service Automation (part of IT Performance Suite).On the Consume side, we provide options for our customers; (1) Enterprise-class, managed, highly secure cloud solutions under HP’s Managed Cloud offerings – including Enterprise Compute Services, IT Performance Suite as a service, and Autonomy’s Protect and Promote services; (2) HP Cloud Services…our public cloud offerings that today are in public beta and offer infrastructure as a service (compute, object store, content delivery acceleration); (3) cloud services from our CloudAgile service provider partners.From a Professional Services perspective, we offer a full spectrum of services: strategy, design, implementation, integration and support.
  6. Key pointsSo, how does it work. CloudSystem automates the entire lifecycle of cloud servicesStart off with Cloud Maps to build the catalog of Cloud Services. With Cloud Maps you set up the “instructions” for all of the elements of a cloud service.Then, you initiate the service through a single portal, regardless of where the services are delivered from – public cloud, private cloud, even traditional IT environments. Users don’t need to know or care where the services are sourced from. The infrastructure and applications are provisioned. Efficient delivery of services requires efficient identification of required resources. HP CloudSystem’s intelligent resource management automates the optimal allocation of private and public cloud resources to ensure that cost, performance and compliance goals can be met based on each client’s pre-defined business policies. This automation takes processes that can take months and reduced them to minutes. You can manage and monitor all of the cloud services, and then when resources are no longer needed, they are reduced to the pool. It’s end to end management from infrastructure to application to service, from provisioning to change to refresh. .
  7. Let’s now look at how we deliver CloudSystem to clients. These offerings are all based on a single unified architecture that combines hardware, software, and services. This architecture addresses all deployment models (private, public, hybrid) and cloud service models (IaaS, PaaS, SaaS). CloudSystem Matrix is our base offering. It targets clients who are looking to deploy a private cloud with a focus on Infrastructure as a Service. This base configuration is built on our market-leading HP BladeSystem Matrix, which provides the means to create virtual pools of servers, storage and network. We combine Matrix capabilities with our Server Automation and SiteScope products, which provide basic application provisioning, monitoring, patching, and compliance capabilities. For clients looking to deploy a more robust private or hybrid cloud environment, we have our CloudSystem Enterprise edition. This offering, leveraging the capabilities found in CloudSystem Matrix, provides the following advanced capabilities:A single view of all services across private and public cloud environments. These services are accessed from a unified service catalog via a self-service portalAfter service selection, we orchestrate the intelligent selection of resources needed to deliver the services based on business policies (performance, cost, compliance). These could be on-premise resources or off-premise sources, utilizing bursting or bridging capabilities.We then provision the application and infrastructure resources based on the selected resource pools, and provide ongoing monitoring and lifecycle management of the resources. Upon service retirement, we release the resources back into the shared pool. And finally, we have an offering that specifically addresses the requirements of service providers. Building off the capabilities found in the other two offerings, we offer the means for service providers to generate new revenue, decrease time to market, and simplify adoption of new value-added services. Specifically, the SaaS Aggregation Platform serves as a central interaction point where service providers can:Manage their own and third-party SaaS offeringsDefine, price, and expose service offerings to customersIntegrate into existing billing and management systemsDrive revenue management (settlement) with third-party providers and resellers 
  8. Here’s an example of converged infrastructure in action. HP CloudSystem Matrix brings together server blades, storage blades, virtualized networking, and software for management, automation, and disaster recovery—all in a single, integrated infrastructure platform.HP CloudSystem Matrix moves you beyond fragmented components to a converged infrastructure platform that doubles administrator productivity, with payback in less than a year. It allows you to provision and modify a complex infrastructure in minutes instead of months. Because it’s built on the industry’s leading blade architecture with proven technologies, you know it’s reliable. CloudSystem Matrix integrates with existing third-party storage and network environments. It lets you stand up a complete infrastructure environment ready for applications in minutes, not months. This quick time-to-value is made possible with capabilities for automated provisioning of servers with storage and network connections. With built-in HP Insight software, you can provision a complex multi-tier application infrastructure in less than two hours.The platform builds on proven HP innovations. A few examples:Accelerate your business: HP Insight Software can deliver faster time to business value by reducing administration costs by 29 percent and decreasing downtime by up to 77 percent. ID-VSE can reduce the cost of common data center tasks by up to 40 percent. It provides disaster recovery with the “push of a button.” Site “role-reversal” allows for a remote site to become the primary site, and allows the ability to set up failover scenarios back to the original site when availability exists again.Greatly improve service levels: CloudSystem Matrix improves your ability to easily maintain service levels with built-in disaster recovery. With a simple mouse click, you can move workloads to other servers or sites, improving recovery time by 80 percent or more. You can fail over workloads in as few as five minutes across physical and virtual servers.Transform data center economics: CloudSystem Matrix transforms the economics of your data center, helping you double administrator productivity, and double the capacity of your data center without adding power infrastructure. It helps you increase asset utilization and reduce capital expenses. 4:1 network consolidation reduces network edge switching costs by up to 75 percent. This is accomplished with HP Virtual Connect Flex-10 technology built into BladeSystem Matrix. And it reduces cabling by up to 94 percent.This is a system integrated by design to enable shared services and work in tandem with your other data center resources. CloudSystem Matrix changes the ground rules for what it costs to host and deliver an application.For example, in Matrix test and development environments: Easily repurpose test and dev infrastructure to test multiple services and then quickly provision identical infrastructure in production use tested templates … and be able to bring production environments back into a test environment. Engineers don’t have to wait for equipment, increasing developer efficiency by up to 40 percent. Matrix increases utilization of test and dev equipment by up to 10x … and will free up IT teams that are consumed with constantly setting up systems.
  9. The new version 7.1 for Matrix enhances further the cloud experience to build and manage IaaS. As you know Matrix offers a complete IaaS cloud management solution, which allows:To design and provision IaaS in minutes, which include auto-provisioning capabilities for compute, storage and networking from a self-service portalTo optimize infrastructure confidently – from a lifecycle management perspective this is even more important than in a virtualized environment. You need to have at your fingertips how your infrastructure is running – are you under utilized – are you over over-subscribed – what actions to take to make sure you run in an optimized fashionAnd thirdly to protect continuity of services through automated failover capabilities. Let me share with you the key highlights re the new functionality with the release 7.1:In the next couple of slides we will go deeper into the expanded bursting capabilities as well as the increased configuration flexibility to reduce service sprawl. But let me highlight a couple of additional key areas:Furthermore, with the new Matrix analytics, you can use pre-defined (or out-of-the-box) queries to have Matrix search the data once per day to find potential issues before they become problem.  This might include over-utilized or under-utilized systems.  It might also include a search for optimal VM memory usage so that you can then better allocate VMware licenses.In addition, we significantly improved the built-in chargeback data, for example Costs can be extracted by service component and allocation times are tracked within Matrix for charge back, data can be easier through an API for groups, billing codes, etc. That combined with cloud cost management integration such as CloudCruiser you have clear transparency of your whole environment. From a DR perspective  You can specify now that a Matrix template instance or service should be DR protected, as a whole, at deployment – so during a recovery phase the system is aware of the whole service not only a service component and will be recognized as that services at the recovery site. In addition, we support now asynchronous 3PAR FC support for DRBackground re scalability – with this solution we increased scalability from 10000 VMs to 12000 for federated VMs (recovery mgmt supports now 2500 protected servers)Background re “provisioning in minutes” is based on measuring the time to run an e-shopping application:Source:  Based on experiences of HP customers and HP engineering. 108 minutes: To get here takes significant upfront configuration and design to enable this series of streamlined steps (e.g. create application templates). Defining initial/best-practice template (including template/workflows/RDP jobs and VM templates, etc.) took a couple of weeks.  These templates are then used repeatedly for automated provisioning.  Since we plan to make much of this available to future customers as value add, it will likely take less time for them to adapt to their environment.More details for use where required:  108 minutes is from logging into Matrix self-service portal to up and running service with configured applications.Initiate (5 minutes): Log into portal, select template and verify details, request, fill out request details (e-mail, which pools, lease period, etc.) and submit. Approval (5 minutes): Create ticket in HP Service Manager, review ticket details, and approve in HP Service Manager which automatically allows provisioning process to continue.  Obviously approval times can vary.Provision Infrastructure (38 min):  Automatically provision 3 blades, 3 virtual machines, automated attach of storage with NPIV, and allocate network addresses; no additional administrator interaction required; no LAN or SAN team interaction required.Install application (60 min):  Install and configure Oracle RAC and WebLogic applications using custom scripted workflows (previously developed by this customer) [NDA: Planning on making this standardized out of the box.]Upfront work to install and configure Matrix not included.  The typical process for the customer was 33 days because of the number of people/teams involved, communication errors/missed handoffs, and configuration errors that cause delays.
  10. With the ‘out of the box’ cloud bursting, customers who wish to use an external burst service can simply select that bursting service from the infrastructure provisioning portal in CloudSystem. The Matrix Operating Environment will automatically provision the service to the bursting partner in the same way as it provisions local resources. It’s that simple. Able to reach out to a SP to grab resources with Matrix, Enterprise and SPVery flexibleEntire service can be deployed at SPPartial service can be deployed at SP (eg DB local, web at SP)Expand a private service to SP for extra capacity- Why do thisExtra capacity when CloudSystem private resources have been fully used – auto burst in this caseLocality to customerThe bursting services will be offered by a network of certified bursting partners as part of the CloudAgile program.Savvis is the first partner we are working with and they will be delivering these services by the end of 2011. Other partners will come on board in 2012We’ve been showing a demo to customers and it really impresses them. They want to learn more about CloudSystem immediately and set up a evaluation or PoC. They understand that the OOTB/simple burst will come later this year but they are so impressed that they don’t mind and want to go ahead now and add burst later.
  11. If you’re already taking advantage of the benefits of virtualization—lower costs, increased flexibility and agility, and are ready to continue down the path to cloud, you can build a private cloud within a day with HP CloudSystem Matrix software. This solution lets you build a quick IaaS cloud solution without a significant additional investment by starting with any HyperV or VMware virtualized environment – whether you built it yourself or bought it integrated solution, i.e. HP VirtualSystem.HP CloudSystem Matrix software is delivered through Matrix Operating Environment, the core cloud management software in HP CloudSystem Matrix. As software offering, HP CloudSystem Matrix software does not require or rely on HP hardware. It offers a complete IaaS offering for virtual environments including a designer, catalog, self-service portal with automated provisioning and capacity planning. This software is supported on any x86 servers supported by VMware and Microsoft Hyper-V.It is customer installable and if you add it to a running environment you should be up running within a day (we measured the time it takes – an experienced person can get it done easily within ½ day). For customers who want to try it out we offer a 90 day trial version for up to 10 VM hosts – just go to: www.hp.com/go/tryCloudSystem. (will be available when Matrix 7.1 ships later this month in June). When you’re ready to transition to advanced cloud solutions like PaaS or SaaS, you can upgrade to HP Cloud Service Automation for Matrix to add application provisioning to CloudSystem Matrix services, or you can move to HP Cloud Server Automation software to broker and manage private cloud, public cloud and traditional IT services with complete service lifecycle management. Background:Difference to HP CloudSystem Matrix:HP CloudSystem Matrix is an integrated hardware, software, and services solution and due to the fact that we include blades with Virtual Connect, you not only can do virtual provisioning, but also physical provisioning. In addition, we support for HP servers also Matrix recovery management. The software code you get with HP CloudSystem Matrix is exactly the same – just when you run it on HP platforms – specifically on HP blades with VirtualConnect the functionality is richer. The virtual resource pools managed by HP CloudSystem Matrix software can be seamlessly part of the richer HP CloudSystem Matrix implementation, as they will be seen as an expanded virtual resource pool which can be provisioned as needed.
  12. Let’s take a closer look at HP Cloud Maps. They provide an easy-to-use navigation system that can save you days or weeks of time architecting infrastructure for applications and services. They can reduce provisioning time by 80 percent.Cloud Maps accelerate the automation of business applications on BladeSystem Matrix, so you can reliably and consistently fast-track the implementation of service catalogs. HP Cloud Maps consist of tested engineering components, such as: Templates for hardware and software configuration that can be imported directly into BladeSystem Matrix, saving days or weeks of solution design timeSizers to help guide capacity and performance planning Workflows and scripts designed to automate installation more quickly and in a repeatable fashionReference white papers to help customize the Cloud Map for your specific implementation We develop these templates with our ISV partners. This gives you access to pre-defined templates formulti-tenant cloud platform-as-a-service (PaaS) middleware and popular business applications.
  13. Thanks in part to an unparalleled array of ISV and SI partners, HP Cloud Maps provide a broad portfolio of predefined cloud based application templates. They comprise a comprehensive and continually growing set of solutions—more than 100 HP Cloud Maps are available today—spanning infrastructure and application design to automated lifecycle management. With HP Cloud Maps, you can quickly and confidently build cloud service catalogs and respond to business demands by deploying applications with push-button ease. At hp.com/go/cloudmaps, you and your customers can see a complete listing of our new portfolio with descriptions of each Cloud Map.
  14. Key points:Our customer reference list is growing. These include Sify, which is powering its On-Demand cloud services using HP BladeSystem Matrix. This allows Sify to provide demand based computing services on a pay-per-use or flexible contract model. Another notable customer is Resource AG. It is a leading SAP Full Service Provider in Switzerland. It plans, develops, implements and operates SAP solutions for midsize and large enterprises. For Resource AG, it was key to deliver fast services to the company’s customers. The results speak for themselves: “Productive rollout of new customers within 1 week. ROI of the project within 11 months.”The key driving factors and benefits for our customers include consolidation with space savings, combined with transforming and modernizing the data center through shared services, resulting in significant faster time to solution:Roswell Park Cancer Institute achieved tenfold space savings.Stein Mart now can go from bare metal to live application in 3 hours in any location.Additional information:Dubai Airport: fastest growing airport – offers data center services to 100 tenants from airlines to catering. Turned IT into a profit center while lowering operational costs, accelerating services delivery and raising SLAs: 200% space savings over previous environment, 12 month ROIGeneral Dynamics Information Technology/Marine Corps: Deliver IT solutions for the military, government and commercial customers WW. Transformed and modernized DC to provide shared services – enabling enhanced collaboration across departments.Mahindra & Mahindra: India’s market leader in Utility Vehicles & Tractors. Key driver: consolidation and shared services to achieve faster response time and lower costsRepublic of Turkey Ministry of Environment & Forestry: CevreveOrmanBakanligi: key issue – virtual server sprawl, managing demand, …. 14 month payback, 204% ROI, lowered cost for deployment of new systems MSI – system integrator – value the integrated solution for faster time to solution and a greater return on investment. NE = Nissho Electronics company in Japan. HP and Nissho Electronics announced a collaboration to provide integrated products and services that help customers in Japan realize the benefits of a simplified, secure and flexible cloud computing environment. Customers will be able to take advantage of HP’sBladeSystem Matrix for this. Combined with Nissho Electronics’ IT infrastructure and network integration services, customers will have a cost-effective, highly available cloud computing environment that provides the means for a dynamic data center so IT can drive business opportunities.
  15. Today, most of the enterprise organizations are moving beyond basic investigation towards cloud adaption for revenue growthand competitive advantage. HP believes organizations will need to implement a hybrid delivery strategy that can leverage cloudservices as part of their IT delivery and consumption strategy. HP can help deliver these promises by leading organizations on apragmatic journey to the cloud and hybrid delivery. We can help organizations understand the implications of the technologyaspects of your strategy and also identify the people and process elements. At HP, our experts help you understand all aspects of the cloud models, analyze your current state, plan for the future, and help you design, build, operate and evolve your cloud solution—starting with your specific needs :HP is announcing number of new and refreshed cloud consulting services at HP Discover for helping organization’s with well planned cloud projects includingHighly visual, facilitated workshop- HP converged Cloud Workshop- enabling early alignment across key stakeholders Current and future state analysis prioritizing technical, organizational and process gapsMaster project plan and expert project management mitigating project risks and scope creep Competitive public cloud service offerings through business planningCFO buy-in and speedy investment approval based on facts-based business case For quickly designing and building secure cloud environments,HP offers predefined, pre-scoped, time-bounded set ofshort-term Cloudsystem consulting and implementation services such as Cloudstart. Specific Cloud protection and Application transformation portfolios helps organizations with the integrated security for cloud, workload analysis and application modernization for cloud. Once cloud environment is built, full environment support covering hardware and software for the hybrid environment becomes critical. HP Datacenter Care offers comprehensive, relationship-based approach to provide organizations end to end, customized support for their existing IT environments while aiding clients on their converged cloud journey. HP Datacenter Care offers innovative capabilities like custom call handling and relationship management; an optional OPEX model that provides on-premise bursting; and options for multivendor and multi-sourcing management.Last but not least HP Education Services with specific cloud trainings and cloud simulation help organizations manage change and reskill their staff for greater organizational adaption..
  16. Presenter: SteveKey Points:Important to get grounded on the foundational definitions of Cloud Computing as there is a lot of confusion in the marketThree key flavors of cloud: Public, Private and Hybrid, with Private seeing the majority of draw from enterprise customers today, due to privacy and control concerns for public cloudThree flavors of compute model Saas, PaSS, IaaS, with IaaS being HP’s focal point todayLet’s start with some definitions.Cloud computing according to Forrester: “Cloud computing is a new way to build, operate and consume IT that makes IT resources flexible, dynamic and on-demand. It also transforms the economics - from planning ahead by making fixed cost commitments to cover peak load needs, to a simple "pay-as-you -go" model.” Another way to look at it. Cloud Computing is Internet-based computing, whereby shared resources, software, and information are provided to computers and other devices on demand, like the electricity grid.Simply put…cloud computing describes a new consumption and delivery model for IT services based on the Internet and internet technologies, and it typically involves the ability to self-provision services, ability to scale up or down on demand, means pay only as you use resources/services, and finally the pooling of resources (i.e. utilizing virtualization and creating a shared delivery model).Key Cloud attributes are:ElasticPay-per-useNetworkedSharedOn-demandThere are different flavors of cloud computing. We’ll look at it from two dimensions. The first based on who manages the resources that deliver the service:Public cloud or external cloud…..describes cloud computing in the traditional mainstream sense, whereby resources are dynamically provisioned on a self-service basis over the Internet, from an off-site third-party provider who runs the complete environment and bills on a utility computing basis. The underlying compute resources are shared by all users. Public Cloud requires the least amount of up front investment, is pay as you go, but carries real risk and ambiguity associated with data security, and ease of use challenges. Public clouds are multi-tenant by design.In a private cloud, services are provided only to specific users, such as a cloud within a company. Services are still requested over the internet or using internet technology within a corporate network, and the underlying resources are shared, but only within a company or well defined entity. Private cloud can mitigate some of governance, availability and control issues worrying folks about the cloud. And at the same time, can deliver a similar level of economic benefit as the public cloud option. White private cloud requires infrastructure and ongoing maintenance investment, it is highly available and flexible (much more so than traditional IT) and resides behind corporate firewalls mitigating public cloud concerns over data security, governance etc. A hybrid cloud environment consists of services sourced from both internal and external providers. HP believes this will be typical for most enterprises in the future. Next there are different cloud computing models, depending on workload and service consumer.Cloud application services or "Software as a Service (SaaS)" deliver software as a service over the Internet, eliminating the need to install and run the application on the customer's own computers and simplifying maintenance and support. SaaS offers network-based access to, and management of, commercially available (i.e., not custom) software. Salesforce.com is a good example of SaaS. Typically public cloud type. Cloud platform services or "Platform as a Service (PaaS)" deliver a computing platform and/or solution stack as a service. It facilitates deployment of applications without the cost and complexity of buying and managing the underlying hardware and software layers. Google App Engine is a good example of PaaS. It offers a full stack for people who want to develop and host applications on Google’s infrastructure. Public and private cloud types. Cloud infrastructure services or "Infrastructure as a Service (IaaS)" delivers computerinfrastructure, typically a platform virtualization environment as a service. Rather than purchasing servers, software, data center space or network equipment, clients instead buy those resources as a fully outsourced service. The service is typically billed on a utility computing basis and amount of resources consumed (and therefore the cost) will typically reflect the level of activity. Amazon EC2 is a good example of infrastructure as a service – it delivers a compute environment with an operating system. Often private, a full range of IT service delivery, and associated elastic infrastructure.
  17. Key takeaways:There are two paths to get to a converged infrastructure:Step-by-step approach – standardize, consolidate, virtualize, and automate the existing IT environment – and creating a shared services catalog for infrastructure and applicationsFast-track approach – with HP VirtualSystem and HP CloudSystemUltimate goal: Make IT the service broker who determines where to provision IT services most effectively and efficiently across a hybrid environmentHP Converged Infrastructure is the foundation for Converged Cloud---------------------------------------------------------------------------------------------------------------------------At HP, we understand that customers are at different stages of convergence (and IT maturity). Some organizations are still quite siloed and are just beginning to standardize and consolidate their IT infrastructure. Others have virtualized most of their server environment and are now in the process of virtualizing their storage and network resources. And a few have started to automate the provisioning of infrastructure using a service catalog and application life cycle management software tools.In short – we view the path towards convergence and ultimately a hybrid cloud environment as a journey. It doesn’t happen overnight – and each of the steps (standardization, consolidation, virtualization, automation, self service infrastructure and applications) help optimize your current IT infrastructure while laying the groundwork for cloud-based approaches.  And we have a range of solutions that simplify cloud adoption. We offer a full line of integrated cloud solutions. These solutions range from pre-packaged, turnkey cloud environments such as our HP VirtualSystem and HP CloudSystem to comprehensive, extensible, global-scale solutions. HP CloudSystem is a completely ‘converged infrastructure’ in a single system – a great example of the ‘fast track approach’ to get to convergenceIncludes everything from servers, storage, and networking all the way up to a service catalog for infrastructure and application provisioningHP CloudMaps greatly simplify and accelerate the set up of application templates in the service catalogWe also offer an extensive set of cloud consulting services that can help you identify ‘next steps’ that are uniquely appropriate for your organization.
  18. Legacy data center have become silos – costly, complex, lots of choreography (OpEx), too many people involvedThe processes to get things done are cumbersome and time consuming, unsustainable: IT is at a breaking pointThe example above shows how complicated it can be to deliver an application infrastructure. It requires many processes and teams coordinating to order the system, locate equipment, secure approvals, set up the servers, storage, networking, load and patch the OS, virtualization and application software, and bring it all online. Many of you have probably experienced this. When the business requests a new application from IT, can take weeks or months until the application is up and running. We set out years ago to solve this problem, automate the steps, accelerate service delivery and improve service quality.
  19. At lot of our competitors have adopted the term converged infrastructure, when we look at the competitive landscape we see three broad categories of converged systems:Reference architectures – a set of validated designs with a recipe on how to build the system but with a fair amount of flexibility in the configurationPre-Intergrated systems – ones that are ordered as a system and usually pre-integrated at the factoryCloud Systems that build upon the converged system with cloud management softwareThe cloud solutions is the focus of this presentation and here we see the main competition to HP CloudSystem was:IBM with PureFlex and Smart Cloud SoftwareVCE Vblock plus VmwareVcloud directorNetApp-Cisco FlexPod plus cloud softwareOracle’s Exalogic Elastic Cloud aAnd a minor competitor in this area – Dell with their Virtual Integrated System – a software solution.-
  20. HP CloudSystem Matrix is an integrated hardware, software, and services solution and due to the fact that we include blades with Virtual Connect, you not only can do virtual provisioning, but also physical provisioning. In addition, we support for HP servers also Matrix recovery management. The software code you get with HP CloudSystem Matrix is exactly the same – just when you run it on HP platforms – specifically on HP blades with VirtualConnect the functionality is richer. The virtual resource pools managed by HP CloudSystem Matrix software can be seamlessly part of the richer HP CloudSystem Matrix implementation, as they will be seen as an expanded virtual resource pool which can be provisioned as needed.