1. M ulti-C hannel D igital D istribution
Click to edit Master subtitle style member of UR HO tv, partner in
JP Virtanen, B oard Avaus
C onsulting

2. 2010 FIFA World C up S tarts
Today
(UR HO webTV code 7195501 for all games)

3. Finnish Pay-TV penetration is only 30%
12
10
8
6
4
2
0
Norway Sweden Finland
GDP per Capita (K EUR) 54,9 32,5 30,3
TV Households (MM) 2 4,5 2,3
Average TV Viewing per day (min) 154 166 177
The Pay TV penetration in Finland is low and provides for significant
growth opportunities for URHOtv

4. Half of households have cable TV
K Households
(HH)
12
10
8
6
4
2
0
*An estimated 100 k HH does not have TV

5. Finnish pay-TV market is in turmoil
Major changes during last 12 months
1. URHOtv entered into the market
2. Nelonen lauched Nelonen Sport Pro and closed down free channel
Urheilukanava
3. Boxer acquired a majority stake in PlusTV
4. Sonera lauched its IPTV service Sonera KotiTV
5. URHOtv and Sonera into close partnership with URHO Total
6. Sanoma sold Welho to DNA
7. Canal+ sales and marketing to MTV3
8. Telenor Group acquired a 35 per cent stake in C More
Entertainment

6. TV programs are distributed through
internet
in the future (IPTV and WebTV)

8. URHOtv target groups
Over 1 million players Over 1,5 million
(pros and amateurs)
audience

9. Background of URHOtv
§
SM-liiga TV right is one of the most valuable TV rights in
Finnish TV market
§
C More had to sell SM-liiga’s payTV rights when TV4
acquired C More in 2008
URHOtv is owned by Peter Ekelund who has long
experience from pay-tv business and sport rights

10. First 12 months of URHOtv

11. URHOtv distribution
E lisa, S onera, D NA, Welho
C anal D igital
P lusTV (mini-lcens e 8
hours/week)
UR HO Total in
TeliaS onera’s IP TV
UR HO P lay
www.urhotv.fi

13. URHO TOTAL by Sonera
All SM-Liiga games*
All Veikkaus-liiga games
YOU CHOOSE WHICH GAME TO WATCH!
* E xcept S M -liiga finals and part of s emi-
finals

14. Thank you!
Click to edit Master subtitle style