Buses, socks and online Christmas shopping trends.
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Buses, socks and online Christmas shopping trends. 2010 Stats from the UK.
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Buses, socks and online Christmas shopping trends.
- 1. There are not many days left until Christmas.
- 2. Some of us are prepared…. (the gifts sector grew by a huge 76% in October, as compared to September*) *IMRG Capgemini e-Retail Sales Index
- 3. And the 33%* increase in the clothing sector during October was because we’ve been splashing out on Christmas clothes. *IMRG Capgemini e-Retail Sales Index Image by Loozrboy via Flickr
- 4. But for those who weren’t quite so forward thinking…
- 5. The internet has proved quite a help.
- 6. 56.7%* use the internet to browse for Christmas presents. . And 74%¹ of consumers plan to buy some of their presents online. *MoneyDasboard Survey ¹ Visa study
- 7. Which goes some way towards explaining the £12.4bn revenue figures that the IRMG predicted for online Christmas presents spend this year. (up 25% from 2009)
- 8. So where is all this money coming from? 25-34s 35-44s Lazy 85 percent planning to shop online Rich Plans to spend an average of £286.95 *Figures from YouGov survey, commissioned by Norton by Symantec
- 9. On Mega Monday, spending was up 21% on the year before. And at 1:15 pm, (the busiest minute), £831,000 was spent. Figures from IMRG member Retail Decisions (ReD),
- 10. But where are we doing all this internet shopping from? Image via Flickr, by Dom Dada («?», Robert Stadler’s question mark installation in Paris)
- 11. Tesco Direct has found that one in ten UK shoppers will be shopping for Christmas presents via mobile rather than using their computers this year…. And for 25 to 34 year olds, this figure is an enormous 29%*. *Tamar research
- 12. Almost 17%* will be buying them on the bus. *Tesco Direct research
- 13. And 46% are shopping during working hours, the cost of which (in lowered productivity levels) could hit £1.5 billion. *based on Business Software Alliance statistics from shopsafe.co.uk
- 14. P.S. But if you’re looking for socks, maybe stick with a computer? Mobile Interactive Group tried to buy socks via mobile from 57 of the leading retailers, but only had a 23% success rate.
- 15. Merry Christmas and a very happy New Year
Notas del editor
- http://www.uk.capgemini.com/news-centre/news/christmas-shopping-in-full-swing_pr2169/
- http://econsultancy.com/uk/blog/6893-xmas-online-retail-predictions-round-up-2
- http://www.smarta.com/blog/2010/11/christmas-business-2010-in-numbers
- http://econsultancy.com/uk/blog/6893-xmas-online-retail-predictions-round-up-2According to a survey of UK consumers by MoneyDashboard,
- http://www.nma.co.uk/news/imrg-predicts-christmas-online-sales-revenue-of-%C2%A3124bn/3021287.article
- http://www.symantec.com/en/uk/about/news/release/article.jsp?prid=20101129_01
- Early figures reveal Mega Monday is 21% higher than same day last year according to figures from ReDBusiest minute features £831,000 spent at 13:15Early indications are that today will be the busiest online shopping day of the year in the lead-up to Christmas, with £831,000 spent at 13:15, making it the busiest shopping minute of the year. The figures come from IMRG member Retail Decisions (ReD), a world leader in card fraud prevention and payment processing. The October release of our eCSI report revealed that over 60% of people were looking to start their Christmas shopping early, but we still expect today to be the busiest in the lead-up to Christmas with the adverse weather conditions possibly contributing to the success of online shopping. David Smith, Managing Director at IMRG, said: “Now that everyone has been paid we are seeing online Christmas shopping really burst into life for this year during today’s lunch period. Mondays tend to have the highest spend of the week as people go out to the shops over the weekend and try the products before making a decision. With over half the population of the UK now shopping online, this Christmas looks to be a big one for retailers, possibly even exceeding our estimation of £6.4bn spent online in December.” Carl Clump CEO of Retail Decisions (ReD) said: “Shoppers are getting smarter when it comes to the great deals to be found online. Experienced bargain hunters go out and window-shop at the weekend to choose what they want, but then buy online on Monday after searching for the very best prices. Our real-time statistics show that nearly 40% of online Christmas shopping is done during office hours, and that between midday and 2pm at work on Monday 6 December has been the most popular time for purchasing.”http://www.imrg.org/8025741F0065E9B8/(httpPressReleases)/67AD03DC02040884802577F10060FFB0?OpenDocument
- http://econsultancy.com/uk/blog/6902-one-in-ten-brits-will-do-xmas-shopping-on-mobilehttp://www.marketingmagazine.co.uk/News/MostRead/1043715/1-5-shop-via-mobile-Christmas/
- http://www.shopsafe.co.uk/news/mcommerce-shopping-stats-revealed-by-tesco/10205
- http://www.shopsafe.co.uk/news/online-shopping-saps-worker-productivity-experts-warn/10200
- Mobile Interactive Group has tried to buy that Christmas staple a pair of socks from 57 of the UK’s leading retailers via mobile and found that only 23% of them have a sufficiently navigable and transactional site or app to make this possible.MIG’s tongue-in-cheek report concluded that only 16 retailers had a mobile application with only nine of these being capable of processing a transaction. In addition, only four retailers had an optimised transactional mobile site. In total only 23% of all retailers in the fashion sector allowed users to find and purchase a pair of socks via mobile. Clicks to find a pair of socks ranged between two and five and clicks to the checkout (or registration page) ranged between five and eight. http://www.internetretailing.net/2010/12/retailers-neglecting-to-support-mobile-shoppers-risk-losing-millions-over-christmas-%e2%80%93-do-you-have-socks-appeal/