This document discusses the roles and responsibilities of fashion marketers and business leaders. They understand customer needs and monitor competitors. They develop strategies to increase sales and craft holistic toolkits to sustain fashion houses. They own fashion enterprises and innovate the global fashion industry. They create targeted content, campaigns, and social media strategies to generate sales. They also evaluate marketing efforts and provide strategic direction to analyze markets and boost sales.

8. They know the needs and demands of
the customer, are aware of the
competitive brands’ activities and help
in crafting strategies to increase sales.

9. They provide the company with a
holistic toolkit to develop and sustain
their respective fashion houses.

10. They own a fashion enterprise with an
underlying endeavour to push the
global fashion industry forward with
unique innovations.

11. They create content for the target
audience as well as strategies and
campaigns to generate sales.

12. They evaluate current marketing efforts
and make suggestions for
improvement, plan and implement
social media strategies.

13. They are responsible for analysing the
market and understanding the psyche
of the consumers in order to devise
strategies that help in building the
coveted brand image that will
eventually push sales.

14. They provide a strong direction and a
strategic roadmap. They allocate
merchandise, develop product
assortment plans and deploy business
analytics to boost sales growth.

15. They are responsible for running the
stores and departments smoothly. They
manage the staff, resources and devise
strategies for marketing, customer
satisfaction.

16. They are in-charge of profitable
financial flow of the company by
overseeing the budgeting, supply chain
activity and smooth operations.