The COVID-19 pandemic has disrupted the global fashion industry but will also drive innovation and changes that make the industry more sustainable. The document discusses how the industry will shift towards sustainable fashion, decentralize distribution through local communities, and utilize new technologies like 3D virtual shows. Consumers will also take center stage in fashion design as companies find new digital ways to engage customers.

1. COVID -19 & The
Fashion Design
Landscape in India
The COVID-19 pandemic has been
considered as the most unprecedented
crisis since World War-II

2. The public discourse on the
impact of COVID-19 on the
fashion industry seems to
miss out on the perspective
that COVID-19 is only an
inflection point and the
global fashion industry is
nimble and innovative
enough to tide over the
crisis in the long-run.
02

3. Here are a few
ways COVID-19
will redefine the
fashion industry
for the better.
03

4. FLIP TO
SUSTAINABLE
FASHION
04
Image Source: Fabrik Brands

5. The Sustainable Fashion Market is
expected to grow
IN 2025
Source: The Business Research Company’s report titled Ethical Fashion Market Global Report 2020-30: COVID-19 Growth And Change

6. DECENTRALIZA
-TION OF THE
DISTRIBUTION
PROCESSES
WITH A
RELIANCE ON
THE LOCAL
COMMUNITY
06

7. The Indian textile
industry
to reach $223
billion by 2021
Employs 45+
million people
directly
60 million people indirectly
Contributes ~ 5%
to India’s GDP
Total export
amounting to
$42.24 billion
Source:
Indian Brand
Equity
Foundation
(IBEF)

8. PROLIFERATION
OF
TECHNOLOGY
AND
DIGITIZATION
08
Image Source: Mckinsey

9. The world’s first 3D virtual show organized by an Indian startup- Bigthinx

10. CONSUMERS TO
BE AT THE
CENTRE STAGE
OF FASHION
DESIGNING
STRATEGY
10
Image Source: UXConnections

11. Lakme Fashion Week has launched Virtual Showroom
to enable designers to showcase their collection and drive sales online
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12. For more COVID- 19 related
innovations in the Fashion
Industry, click here.