Slides from a presentation given by Ian Richards to a meeting of IIBA UK's Midlands branch on 29 November 2018

1. Welcome!

2. Welcome!
Developing and Selling
your creative talents
&
Powerful Presentations Made Easy
IIBA Midlands Chapter
28th November 2018
Hosted by: Sponsored by:

3. IIBA UK Chapter
IIBA
MIDLANDS
BRANCH

4. IIBA UK Chapter
Chapters provide a channel to the local community by supporting personal
relationships with IIBA members and delivering local representation of the IIBA
brand.
• Established in 2006

5. IIBA UK Chapter
10 years later:
• 1000+ members UK-wide – 18 Corporate Members
• Thriving branch network which hosted 24 events across the UK in 2017, with 9
virtual events
• Support, extend and represent the UK BA Community
• Provide professional and career development opportunities for our members
and volunteers
• Build win/win links with like-minded organisations e.g. BCS – The Chartered
Institute for IT
• Collaborate with other organisations to deliver the BA Conference Europe
• Continue to invest in our online platform, creating a online Community hub for
the UK BA Community

6. IIBA UK Chapter
Award winning:

7. IIBA UK Chapter
Volunteers:
IIBA UK is supported by a wide-ranging team of passionate member volunteers who help
the chapter to function. Here is a flavour of just some of the activities our volunteers
undertake:
• Updating the website, including adding details of upcoming events
• Helping to co-ordinate and execute marketing campaigns
• Proposing, organising and running events across our UK branches - including dedicated
branch committees
• Helping with longer-term strategic initiatives
• Helping with knowledge management initiatives

8. IIBA UK Midlands Branch
Midlands
2017 – 5 events with many more planned in 2018 / 2019!
• Fantastic Beasts... & Virtual Leadership
• Building Successful Stakeholder Relationships and Neurodiversity
and Business Analysis
• Stakeholder Management using NLP’ and ‘Open Space collaboration
• Leading Analysis “The Waterhole” – a fable
• Agile Product Owner & Virtual Leadership
2016 – 3 events
 Digital Entrepreneurs and Creative Thinkers: Inspire Me I’m a BA
 The BA Career & Panel discussion
 Adapting Agile in Large Organisations & Panel Discussion

9. Pardeep Dhanda
Pardeep.Dhanda@iibauk.org
IIBA UK Midlands Communities Director
@UKIIBA #UKIIBA
IIBA UK Midlands Branch

10. Agenda
1) Welcome - IIBA Helen Winter 
2) Welcome - Coventry Building Society (Host) Marcia Shanahan
3) Welcome – Metadata (Event sponsor) Dr. Mike Goodland
4) ‘Developing & Selling your creative talents’ Ian Richards
5) Break All
6) ‘Powerful Presentations Made Easy’ David Baskerville
7) Networking All

11. CBS facts and figures
• The UK’s 2nd largest building society
• Over 1.8 million members
• Almost £35 billion in mortgages
• Over £29 billion in savings
• More than 2,300 employees
• UK’s most cost efficient and low risk
building society

12. • High levels of customer satisfaction
• Low levels of overturned complaints
• Ranked first by Fairer Finance for
savings and mortgages for 3 years
running
• First to be awarded ‘clear & simple’
mark by Fairer Finance
• Mentions in the media, best buy tables
and endorsements
Measures of success

13. Business Analysis at CBS
Portfolio of change delivery
• Core system replacement &
infrastructure transformation programmes
• Regulatory projects
• Continuous Improvement / Persistent teams
Challenges
• Supply - Demand = Prioritisation
• Common ways of working across different teams..
• Change and IT alignment
IIBA at CBS
• IIBA UK Chapter Corporate members
• IIBA Global Corporate Members
• IIBA accreditation training for staff:
• CBAP
• CCBA
• ECBA/ Business Analysis Apprenticeships

14. Event Sponsor
Dr Mike Goodland
Director, Metadata training
www.metadatatraining.co.uk

15. • Specialise in Business Analysis and Agile
• BCS BA Diploma – individual courses and bundled
prices
• Business Analysis Apprenticeships
• IIBA CBAP, CCBA and ECBA
• AgileBA, AgilePM, AgilePgM (all APMG)
• Scrum Master and Product Owner
• Kanban
• User Experience BCS Cert

16. Developing and Selling your creative talents
Ian Richards

17. Innovation consists of
transforming these ideas
into action through a
selection and an
implementation
“Creativity is seeing what everyone else has seen, and thinking
what no one else has thought.” - Einstein
Creativity is the generation of
ideas while….
So what is Creativity and Innovation
17“

18. So why are
Creativity
and Innovation
Important?
Why
18

19. Our brains
19

20. Creative People?
20

21. Harry M. Warner,
Warner Bros Pictures, 1927
"Who the hell wants to hear
actors talk?"
Charles H. Duell, Director of
US Patent Office 1899
"Everything that can be invented
has been invented."
Creative People?
21

22. “you can’t win anything with kids” MOTD 1995
Creative People?
22

23. We need to use lateral thinking techniques to break
out of this patterned way of thinking
Pattern Recognition Logic
Human Brains
23

24. ► They have the ability to go wrong
► They are inquisitive
► They think innovatively
► They are praised for being creative
► Have they had less time to learn patterns?
“Every Child is an artist. The problem is staying an
artist when you grow up - Pablo Picasso
Who are the most creative people?
24

25. ► Talent
► Training, tools and techniques
Is creativity a
mysterious trait
like charisma?
You either
have it or
you don't!
Can creativity be learned?
25
► How about Intelligence?

26. ► Do we tend to go with the tried, tested and
trusted?
► Is it too risky to look for creative alternatives in
case they fail? Are we too afraid of failure?
► Do we think that we don’t have time to be
creative?
► Do we think that quirky people are the only
ones allowed to be creative?
So what is stifling our creativity?
26

27. Tools Templates
Methodologies Governance
In an effort to standardise our work, have we lost
focus of the importance of Creativity and Innovation
The trend towards standardisation…….
27
“
?
“
“
“

28. The Beautiful Game
28

29. The Creative Arts
29

30. ► You feel that you haven't been given opportunities to be creative?
► Convinced that you're simply not a creative person?
► Your creativity is a "work in progress?
► You've had some success
► Interested in how to become more creative?
► Creativity is one of your strengths
Lets take a little look at ourselves…..
30

31. Lets take a little look at ourselves…..
31
Often the only difference between creative and uncreative people is self-perception

32. What makes the perfect creative environment?
32

33. Environment: Google
33

34. Environment: Google
34

35. Freedom to Make Mistakes Clear Goals Stress
Environment: Google
35

36. So how do I go about starting a creativity session?
36

37. Keep the warm-up unrelated to the main topic
Ice breakers
37

38. The new law hit everybody's
pocketbook pretty hard
Ice breakers
38

39. The new law hit everybody's
pocketbook pretty hard
Ice breakers
39

40. You shouldn't sell this fossil
very cheaply because it is a
rare specimen
Ice breakers
40

41. You shouldn't sell this fossil
very cheaply because it is a
rare specimen
Ice breakers
41

42. They were two of a set of triplets (or quadruplets etc.)
A woman had two sons who were born on the same hour of
the same day of the same year.
But they were not twins, and they were not adopted.
How could this be so?
Ice breakers
42

43. ► State and scope the opportunity or
problem that needs solving
► Get the right people together
► Appoint a skilled facilitator
x2
x1.5
x1
Acceptance Criteria 1
Acceptance Criteria 2
Acceptance Criteria 3
Understand the Subject Matter
43

44. Boardstorming
SCAMPER
Reversal
When you're being creative, nothing is
wrong - John Cleese
Creative Pause
Traditional Creativity Techniques
44“

45. Technique 1: Creative Pause
45

46. There should be no right or wrong
Ideas at this stage
Quantity, not Quality
Everyone has equal opportunity
“Great ideas often receive violent opposition from
mediocre minds.” - Albert Einstein
Technique: Boardstorming
46
“

47. To channel your thinking by
initially reversing your
question
Formulate the “reversed” question
e.g.: “How can I provide a bad service to my customers?”
Technique: Reversal
47

48. Substitute
Combine
Adapt
Magnify/Minify
Put to other use
Eliminate
Rearrange/Reverse
Creativity Technique: Scamper
48

49. Examples
Substitute
49
What can I substitute or swap to come up with something
more efficient or more appealing?

50. Examples
What can I combine to come up with something more efficient or
more appealing?
Combine
50

51. Examples
Adapt
51
What can I adapt to come up with something more efficient or more
appealing?

52. What can I make higher, wider, greater frequency,
smaller, slower, lighter to come up with something more
efficient or more appealing?
Examples
Magnify/Minify
52

53. What can I put to another use to come up with something
more efficient or more appealing?
Examples
Put to another use
53

54. What can I eliminate to streamline or simplify this product or
service?
Examples
Eliminate
54

55. What can I reverse or re-sequence to improve this product
or service?
Examples
Reverse
55

56. ► How do we martial our thoughts and ideas?
► What ideas make the most sense?
► How do we make ideas a practical and commercial reality?
Creativity is sterile if action does not follow from it
Innovation – Making ideas a reality
56

57. De Bono’s Thinking Hats
Evaluation Matrix
Dotoscopy
Traditional Innovation Techniques
57

58. Evaluation Matrix
58
Criteria Idea 1 Idea 2 Idea 3 Idea 4
Criteria 1 8 6 2 10
Criteria 2 3 3 4.6 4.5
Criteria 3 5 2 4 5
Total 16 11 10.5 19.5

59. Process
FeelingsCreativity
Cautious
Benefits
6 Thinking Hats
59

60. Idea 1 Idea 2 Idea 3 Idea 4
Selecting the best idea
60

61. “Great ideas pop out of brilliant minds, in
feats of imagination well beyond the
abilities of mere mortals?”
It is often NOT a lightening strike of genius….
…..but the result of hard work augmented by a
creative human centred discovery process.
Is this what we believe?
Design Thinking – How it Happens!
61

62. Healthier food for children
Industrial pollution
Generate more organ donors
Energy saving in hotels
Being creative using “Nudge”
62
Libertarian Paternalism

63. Human Centred Thinking
63
Coasting Keep the change

64. Disruption
64

65. Creativity is best when participants are
Focussed, being Physical and having Fun
Immerse themselves in every possible aspect of
a new product or service
Examine from the perspective of Clients,
Consumers and other Critical Audiences
Design Thinking - IDEO
65

66. Co-Design
66
Thoughts
Activities
Attitudes
Motivations
Dreams
Fears
Frustrations
Relationships
Priorities

67. Stakeholder
Representation
Perspectives
Personas
User Journeys
Users become
Partners
Visual, creative, expressive
Based on story telling
Playful, embrace ambiguity
Key relationship
building activities
Fun and Productive
Create a shared
understanding using a
shared language
Co-Design
67

68. Lunch and learn Session 1
Take some of my slides and deliver over a lunch and learn session
Lunch and learn Session 2
Take a fun topic and create some fun sessions using the techniques
1. “The Wheel has become illegal, what do we do next?”
2. “Money no longer exists, what do we do next?”
Lunch and learn Session 3
Ask the senior leadership team for a business problem that they have that could do
with an injection of creativity and innovation
1. Run through the techniques to solve the business problem
2. Present back to the senior leadership team and ask for feedback
Lunch & Learn Sessions
68

69. Reminder: This is how the funnel should look
69

70. How the funnel looks all too often
70

71. “That is what you asked
for, so that is what
you've got?”
Where is the added
value in that?
Isn’t the bad perception of Business Analysts as a result of an
army of diligent and dedicated BA professionals doing
precisely what they were asked to do?
So what is the fallback?
71

72. Faster Horses?
72

73. “Your idea of doing it like that was
genius!!”
One thing is for sure, without the drive to come up with
breakthrough ideas and the confidence that a creative
and innovative solution exists, it is unlikely that one will
be found
Added Value
73

74. ► Look for opportunities
► You'll be surprised by how creative you can be if you give yourself a
chance
► Share your ideas and perspectives with others
► Adopt a collaborative approach and work actively with others to
create and innovate.
► Don't hide your ability!
► Share your creativity process with others and promote creativity in your
team and organisation.
► You can always be more creative
Corrective Action
74

75. Some of you will identify a
need for a slight amendment in
attitude & approach
Take a moment to reflect on the legacy of creativity and innovation that you have left in
your wake personally
So what happens now?
75
+
Some of you already have the
right attitude and just haven’t
known how to apply it
……..not only with the products and processes that you have contributed to but with the
culture you have developed within your teams

76. Developing and Selling your creative talents
Ian Richards

77. Break
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