This document summarizes a presentation about leading a business analysis (BA) service. It discusses defining and designing a BA service using a service framework approach. It also covers the challenges of BA leadership, such as having a clear vision and developing skills in areas like coaching, communication, and emotional intelligence. Additionally, it presents the concept of "T-shaped BAs" who develop both professional and personal skills. Finally, it describes how implementing a BA service framework can help a practice mature from individual BAs to a coordinated, customer-focused BA service.

1. Leading the BA Service
Debra Paul &
Christina Lovelock
IIBA UK Event – Hosted by CMC Partnership
2nd November 2022

2. Definition and value proposition
The BA Service
01
Content
Challenges and responsibilities
BA Leadership
02
Enabling the community
BASF & T-Shaped BA’s
03
How the BASF helps
Summary & Close
04

3. 01 The BA Service
Definition and value proposition

4. • Infographic Style
Role Clarity
Clear value proposition
Clear expectations
Role Ambiguity
Misunderstanding
Lack of recognition
The problem with roles

5. Applying a service view
Service - activities – value proposition – customer experience

6. Where to start? Sinek’s Golden Circle
Why: does the
BA Service exist?
How: does the
BA Service
achieve this?
What: are the
desired results
and outcomes
from the BA
Service?
Source: Paul & Lovelock (2019)

7. What is a BA Service?
Service
Design
Recruiting
Developing
Standards
Tools
Design
Service
Management
Leading
Operating
Customer focused
Culture
Quality
Deliver
Service
Framework
Portfolio:
• services
• activities
• approaches
Define

8. BA Service Design: Double Diamond
Problem space Solution space
issue solution
Develop Deliver
Discover Define

9. BA Service Framework
Situation investigation &
problem analysis
Feasibility assessment &
business case development
Business process improvement
Requirements definition
Business acceptance testing
Business change deployment

10. 02 BA Leadership
Challenges and responsibilities

11. • Infographic Style
What Do BAs Do?
BA Work
Not
BA Work
What is in here?

12. Highs and Lows of a BA Career Path
▪ Role focused
Business Analyst
▪ Project Focused
▪ Experience
▪ Attitude
Senior or Lead BA
▪ Team Focused
▪ Standards
▪ Processes
BA Team Manager
▪ Decision point
What next for me?
▪ Decision point
Influence and remit?
▪ Customer Focused
▪ CSI Mindset
▪ Culture of development
BA Leader

13. How will we deliver BA activities?
Toolset
Skillset
Mindset
Toolset
Skillset
Mindset
What to do and tools and
techniques to use
Skills needed to be a BA
Attitude and behaviours
needed to be a great BA
© Christina Lovelock

14. • Infographic Style
Clear Vision
Coaching Skills
Professional Expertise
Emotional Intelligence
Personal Values
Commitment to Self
Development
Leaders Must Have…
© Christina Lovelock

15. • Infographic Style
Self Awareness + Self Confidence
Who am I?
What is important to me?
What do I stand for?
Vision Values
Attitude
Behaviours
Decision Making
Culture
Strategic Thinking + Communication
Why are we here?
Where are we going?
What are we trying to achieve?
Purpose
Goals
Actions
© Christina Lovelock

16. 03 BASF & T-Shaped BA’s
Enabling the Community

17. Applying a BA Service Framework
Situation investigation &
problem analysis
Feasibility assessment &
business case development
Business process improvement
Requirements definition
Business acceptance testing
Business change deployment
Individual Community of Practice Profession

18. BASF: Job crafting
Analytical thinking
Requirements
engineering
Process modelling
Use case modelling
Data modelling
Professional
skills
Business skills
Business domain understanding
Communication/negotiation
Facilitation
Relationship building
Requirements definition
Personal skills

19. BASF: Career crafting
Analytical thinking
Requirements
engineering
Process modelling
Use case modelling
Data modelling
Process redesign
Gap analysis
Professional
skills
Business skills
Business domain understanding
Generic business knowledge
Communication/negotiation
Facilitation
Relationship building
Personal skills
Business process improvement

20. 04 Summary & Close
How the BA Service Framework Helps

21. Shared ways of working
Some standardisation of approach
and outputs applied by business
analysts.
Individual BAs
Variable experience of business
analysis across organisation,
driven by individual capabilities.
Co-ordinated BA Practice
Community approach and greater
emphasis on sharing knowledge
and developing the profession.
Thriving BA Service
Customer-focused service with a
strategy, objectives, and relevant
assurance and measurement.
By assessing BA Service maturity and implementing a BA
Service improvement plan, the Service can continue to grow in
terms of capability, capacity, maturity, reputation and remit.
BA Service growth

22. Thriving BA Service
BA Service
finances
The BA Leader must consider
and develop appropriate
action plans to address all
elements of the BA Service.

23. Definition and value proposition
The BA Service
01
Close
Challenges and responsibilities
BA Leadership
02
Enabling the community
BASF & T-Shaped BA’s
03
How the BASF helps
Summary & Close
04

24. Delivering Business Analysis:
The BA Service Handbook
“If you thought there was nothing more to
learn about leading a BA practice, this book
will prove you wrong.”
Lynda Girvan, Head of BA Profession, CMC Partnership
Consultancy Ltd. & Co-author of “Agile and
Business Analysis”
“This book is exactly what the BA
Community has been waiting for: A practical
and insightful guide on how to set-up, run,
manage and measure a BA Service. A
"must read" for all senior BAs and leaders.”
Adrian Reed, Principal Consultant at Blackmetric & Author of
"Business Analyst"
For more on
these topics…

25. Thank You