This presentation from the project team in the Seychelles highlights how biodiversity is being recognised as an asset by some sectors of the economy, and is now used in hotel marketing material. The team also shares lessons, including the importance of building partnerships between different sectors, encouraging dialogue between the government, NGOs and the private sector. The presentation was given at the ‘Biodiversity mainstreaming’ workshop held in Sogakope, Ghana, from 1-3 November 2016. More information: www.iied.org/nbsaps