Andreas Füchsel, Co-Founder, IIH Nordic Big Brands and Social Media - 2020 and Beyond

1. by POST OFFICE SOCIAL
Going
Hyper local

2. 2

3. 3

4. 4

5. 5

6. 6
Authenticity
Engagement

7. 7
Activity + Brand control = 💰

8. 8
Common posting, No changes made.

9. 9
Made competition: + 19.3X engagement
(still with the same image)

10. 10
Made video - no contest: + 51X engagement
(263% higher engagement than the competition)

11. “Would you like to have
yourself for dinner?”

12. Take-aways
• Highlight people
• Create dialogue on top of dialogue.
(Ask real questions)
• Use tactical messages
• Show interest in the local community
• Be yourself and be honest.
• Use video!

13. Challenges
ROI Brand control Operations

14. Local employees
A central
marketing unit
Distribution/
communicationLocal channels
The setup

15. 15
Questions? 🤔
af@postofficesocial.com
40 37 31 41
Andreas Füchsel

16. 16
Thank you! 🤗
af@postofficesocial.com
40 37 31 41
Andreas Füchsel