Master slide deck from the Future of Ageing Conference 2018.

1. #futureofageing @ILCUK
Future of Ageing 2018
Thursday 29 November 2018

2. We are grateful to our 2018
conference sponsors
The event has also been supported by a
charitable donation from Pfizer

3. #futureofageing
@ILCUK
Wifi network: futureofageing
Wifi password: foa60

4. #futureofageing @ILCUK
Baroness Sally Greengross OBE
ILC
Chief Executive’s Welcome

5. #futureofageing @ILCUK
Penny Mordaunt MP
Secretary of State for International Development and
Minister for Women and Equalities
The future of ageing: A global challenge
(video presentation)

6. #futureofageing @ILCUK

7. The future of poverty
Plenary debate
• Baroness Sally Greengross OBE (chair)
• Baroness Lister, Loughborough University
• Dr Paul Dornan, University of Oxford
• Ashwin Kumar, JRF
#futureofageing @ILCUK

8. The future of social care
Plenary debate
• Baroness Sally Greengross OBE (chair)
• Professor Martin Green OBE, Care England
• Janet Morrison, Independent Age
#futureofageing @ILCUK

9. Independent Age
The future for social care
Janet Morrison

10. What kind of older age do we want?
10

11. What does good look like?
11

12. A new social contract
12

13. Changing the way we think
13

14. The future of social care
Plenary debate
• Baroness Sally Greengross OBE (chair)
• Professor Martin Green OBE, Care England
• Janet Morrison, Independent Age
#futureofageing @ILCUK

15. Comfort break
The below workshops will be held after the break
Shannon Suite
Ground floor
Liffey 1
First floor
Liffey 2
First floor
Liffey 3
First floor

16. Culture and Society –
Youthquake: how can we engage young people in
politics/society in an ageing world?
• Phil Cowley, Queen Mary University of London
(Chair)
• Femi Oluwole,Our Future; Our Choice
• Marie Le Conte, Freelance Reporter
• Dr Jennie Bristow,Canterbury Christ Church
University
#futureofageing @ILCUK

17. #futureofageing @ILCUK
Professor Sir Malcolm Grant
Founding Chair, NHS England (2011-2018)
How can the NHS better serve the needs of an
ageing population?

18. #futureofageing @ILCUK
Professor Alexandre Kalache
President, ILC Brazil; Co-President, ILC Global Alliance
The future of ageing within the context of increasing inequalities

19. #futureofageing @ILCUK
Lunch

20. How will data drive the scientific and
innovation agenda for ageing?
EY sponsored plenary debate
• Kate Jopling, ILC (chair)
• Daniel Matthews, EY
• George Freeman MP
• Daniel Ryan, Swiss Re
#futureofageing @ILCUK

21. #futureofageing @ILCUK
Liad Ortar
Department of Gerontology, University of Haifa
The open slot: Corporate Social Responsibility in an Ageing
Society

22. Comfort break
The below workshops will be held after the break
Shannon Suite
Ground floor
Liffey 1
First floor
Liffey 2
First floor
Liffey 3
First floor

23. Health and care -
How can we best prevent ill health in old age? How
do we value Prevention?
• Kate Jopling, ILC (Chair)
• Sally Bowell, ILC
• Professor Les Mayhew,Cass Business School Louise
Ansari, Centre for Ageing Better
• Dr Suzanne Moffatt, Newcastle University Institute
for Ageing
#futureofageing @ILCUK

24. #futureofageing @ILCUK
Åse Michaelsen
Minister for the Elderly and Public Health,
Norway
A full life – all your life

25. #futureofageing @ILCUK
Michael Kreft von Byern
Europa Park
Ageing: It’s everyone’s business

27. A 500 YEAR OLD CASTLE GARDEN- ENTERTAINMENT FOR THE WHOLE FAMILY

28. 1.000 000 m² – 15 EUROPEAN THEMED AREAS INCL. ENGLAND – 5.7 MIO GUESTS

29. WINTER SEASON-
A PERFECT TIME TO EXPERIENCE MORE THAN ROLLER COASTERS

30. #futureofageing @ILCUK
David Sinclair
Director, ILC
From despair to where
What happens next

31. Future of Ageing 2015
Health must find a way to be more responsive and preventative
Government must make progress in delivering a long term settlement to
pay for social care
Savings levels for working age adults must increase
Average age of exit from the workforce should rise and type of homes
built should be increasingly appropriate for our ageing society
Government should make progress in facilitating greater risk sharing in
accumulation and decumulation of retirement income
We must have a more informed older consumer
Our aspirations for retirement must be about much more than us
spending more hours watching television
Businesses should better respond to ageing
We must strengthen the social contract between young and old

32. From despair to where

33. “Health must find a way to be more
responsive and preventative” ILC 2015

34. Investment in health is being limited by
austerity
More research is reqUnmet health needs have risen, as has the
proportion of people reporting poor health, although for the latter this
increase is generally small across the 4 countries.
In Spain, Greece and Ireland there has been a shift of some costs on to
individuals, with health systems restricting services for certain groups.
Suicide rates have risen in all 4 countries during the austerity years. This
suggests that more must be done to address this emerging public health
concern.
Research required to explore the effects of austerity on specific
vulnerable groups – for example there has been a surge in HIV rates in
Greece, which has coincided with cuts to sexual health services and
services for drug users.
(Project made possible through financial support from Pfizer)

35. We are complacent about the risks ahead
of us
Complacency impacting on vaccination uptake
Fake news undermining consensus science on vaccinations
Antimicrobial resistance
Austerity
Climate change
Urbanisation
Migration

36. And we aren’t helping ourselves
image goes here
British adults spend an average of 3 hours
and 9 minutes on the toilet each week,
compared to 1 hour and 30 minutes being
physically active.
64% of Brits spend at least six hours each
day sitting [UK Active]
More than one in four adults globally
(28% or 1.4 billion people) are physically
inactive. However this can be as high as
one in three adults inactive in some
counties. [Lancet Global Health]

37. “Government must make progress in
delivering a long term settlement to pay
for social care” ILC 2015

38. Social care spending is down
image goes here

39. Although it is getting higher up the policy
agenda
image goes here
Ipsos Mori 2018

40. “We must strengthen the social contract
between young and old” ILC 2015

41. How can we encourage young to prepare
for old without education?
Between 2009-10 and 2017-18, total school
spending per pupil in England fell by about 8% in
real terms, which compares with about 5% in Wales
@theifs

42. Inequalities within the generations are
greater than between them

43. “Average age of exit from the workforce
should rise” ILC 2015

44. No move on “involuntary” worklessness or
cliff edge
2014: 1.4 million older
workers being “pushed”
out of employment
Guess what.. 2018 1.4
million older workers
“pushed” out of work.0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
16
19
22
25
28
31
34
37
40
43
46
49
52
55
58
61
64
67
70
73
76
79
82
85
88
91
94
97
Employment rate by single year of age
2018 2014
Source: author’s analysis, Labour Force Survey

45. Companies are adapting jobs
But how much is PR?

46. Time to focus on business
“Businesses should better respond to
ageing/We must have a more informed
older consumer” ILC 2015

48. Industry will continue to adapt to ageing
image goes here
Amazon Frustration Free Packaging 2008
Google and Apple mainstream accessibility
Sky TV significant investment in accessibility
BT Big button phone
B&Q older workers 1990
Oxo Good Grips 1990
Sidney de Haan founded Saga in 1951
35 years ago Saga were running holidays to Hong
Kong/Singapore/Bangkok

49. Manga comics turn grey
image goes here
A new genre in which the elderly
aren’t pitiable oldsters but
protagonists making discoveries,
finding friends and sometimes
even having hot sex.

50. 50,000 samples flew of the shelf

51. We will be able to go on holiday without
leaving our home
image goes here
First Airlines flight
• boarding pass
• “highest grade” four-course in-flight meals
• in-flight announcements and safety demonstrations
• ambient engine and radio sounds simulating the noises
within an aircraft
• Visit Paris, New York, Rome and Hawaii, through
projection mapping and video features on VR headsets.

52. A growing continence market
image goes here
“It’s the fastest-growing household products business –
growing faster than toothpaste, tissues, toilet paper and
other multibillion-dollar household staples/ Give up? It’s
adult diapers/
While bay diapers is a much larger business, sales growth
has been flat.

53. And a market for play across the life
image goes here
Lego Masters (Channel 4)
The Great Model Railway
Challenge (Channel 5)

54. Innovating for ageing
image goes here
200+ problems
77 applications
12 shortlists
5 finalists
Awards ceremony January

55. Things have moved on - we have lost the
Innovations Catalogue
image goes here

56. But there is much to do
A thriving older population is being failed by products and services
which have been left behind by their changing needs, finds a new
Commission set up by specialist think tank the International
Longevity Centre-UK (ILC) with support from Audley Group and EY.
82% of over 55s feel their favourite retail brand “doesn’t
understand” them and what they need.
Housing is also an issue: there is only enough specialist housing to
accommodate 5% of the over-65 population.
A big spending older population represents huge opportunity, but
brands have been slow to adapt.

57. Our media consumption will radically
change
An end to share prices in newspapers?
And TV listings
Does this mean the end of printed
newspapers?
On demand TV threatens the BBC

58. As will the way we pay for things
image goes here

59. And marketing might stop being
embarrassed about old age

60. Too many people “don’t get” inclusive
design still

61. What happens next
Government are stepping up too slow, and what we need is fresh thinking.
The ideas are coming thicker and faster from business than government.
ILC will be focussing just as much on business as government.
We'll reshape the debate to help businesses understand what happens next.
• Working with Greater Manchester on the business opportunity of longevity
• Quantifying the longevity dividend
• ILC 2019 business summit on longevity

62. What happens next
image goes here
If you had to choose a moment in
history to be born… you’d choose
now
Barack Obama 2016

63. Thank you to our Partners and supporters

64. David Sinclair
Director
ILC
@Sinclairda @ilcuk
The UK’s specialist think tank on the impact of longevity on society, and
what happens next.

65. #futureofageing @ILCUK
Professor Martin Green OBE
ILC Chair
Closing comments

66. Thank you for joining us
The event has also been supported by a
charitable donation from Pfizer