Presentation about mobile marketing that focuses on QR codes, SMS text message marketing, and mobile websites. Originally presented by Edward Niu, founder and CEO of ILN Enterprises for the Asian Business Council of the San Leandro Chamber of Commerce on September 21, 2011.

1. Mobile: Everywhere Your
Customers Are
Edward Niu
510-592-4351
eniu@ilnenterprises.com
Text EDNIU to 72727

3. My Goal: Introduce Mobile
Marketing & Possible Methods
to Help Your Businesses Grow

4. What We’ll Cover Today...
 What is Mobile Marketing?
 Why Mobile Marketing is one of the
best ways to generate new customers
 Demo Some Mobile Marketing Tools
 NO TECHIE ZONE

5. What Are Mobile Devices?
 Cell
phones, Smartphones, iPads, G
aming Devices, ebook readers
(Nook, Kindle)
 Mobile devices are everywhere.
 Mobile phones are here to stay.

6. Don’t Leave Home Without

7. Important Stats…
 Population 6-7 billion
8,000,000,000
7,000,000,000
 Cell phones over
6,000,000,000
5 billion
5,000,000,000  Wired Internet users –
4,000,000,000 less than 2 billion
3,000,000,000
 80% of Americans
2,000,000,000
have cell phones
1,000,000,000
0
 20% of US households
World Population Cell Phone Internet Users are mobile only
Subscriptions
Most of cell phone population has purchasing power!

8. Game Changer
 June 2007 iPhone Released
 Late 2008 1st Android OS
Phone
 End of 2011: 50% of all
mobile phones in the US, will
be Smartphones!

9. The Result of This Technology
Mobile
Marketing!

10. What is Mobile Marketing?
According to the Mobile Marketing
Association, mobile marketing is:
“a set of practices that enable
organizations to communicate and
engage with their audience in an
interactive and relevant manner
through any mobile device or
network.”

11. What is Mobile Marketing?
Game Changer
 New, Cool, Fun & Must Have
 Not a Fad, New Paradigm
 Augments Online Marketing

12. What is Mobile Marketing?
 Communicating with consumers using
mobile devices [One-to-Many].
 Consumers invited to opt-in, giving
permission for communication.
 Providing value to consumers.
 Laser targeted marketing.
 Your Business Information often remains
on mobile devices of customers.

13. What is Mobile Marketing?
 NO SPAM Zone
 NO unwanted
messages

14. Mobile Marketing Headlines
IKEA increases summer sales
via mobile initiative
Harry Potter breaks records for top mobile movie
ticket sales: Fandango
Papa John’s bolsters pizza Kansas City Chiefs lets
orders via mobile ad fans buy game tickets
via mobile
American Express, Sprint
heighten mcommerce
presence via mobile wallet
initiative

15. Mobile Marketing Methods
 QR Codes
 SMS Text Marketing
 Mobile-Ready Websites
 Mobile Ads
 Social Mobile Location-
Based Services
 Mobile Apps

16. QR Codes
 QR stands for Quick Response
 First used to take inventory for subsidiary of Toyota
 Type of 2D Barcode that embeds information in its
tiled pattern
 When you scan it, it provides information:
• Website
• Video
• Contact information
• Image
• Coupon
• Map

17. QR Code Demo

18. Who Uses QR Codes?

23. Let’s Scan Some QR Codes

24. Why Use QR Codes?
You can make them for free, so Put Them Everywhere
In a Recent Survey by MGH…
 31% very likely to remember ad with QR Code
 41% somewhat likely to remember
 87% want to scan for coupon or discount
Most QR readers save history on phone
Most People Will Keep Your Information Wherever They Are

25. Where To Make QR Codes
 Goo.gl
 Bit.ly
 Beqrious.com
 Delivr.com
 qrcode.kaywa.com (personal use only)
For Trackable AND Changeable QR Codes…

26. Keep in Touch w/ Customers
Use SMS Text Messaging!
Keep in Contact with your Customers and Prospects
 Send your
messages anywhere
they are
 Know that they
receive and READ
your messages.

27. Customers Use Text Messaging
In 2008, Americans started to send more text messages than
make voice calls.
Over 6 trillion text messages were sent in 2010. This figure had
tripled in three years, meaning that people around the globe are
sending 200,000 text messages every second.
There are about 1.3 billion internet users who use email.
There are over 3 billion cell phone users who use text messaging

28. Groupon Recovery Plan
1. Use Daily Deal Website to
attract people to your business.
2. After they come in, make a follow-up offer for
future discount if they use your SMS Text coupon.
3. Continue to market via Text messaging to your list.
YOU WANT REPEAT CUSTOMERS!
Other Ideas: 2-for-1 deals, Happy Hour
discounts, Kids/Family Night, Free Reports (full
contact info)

29. Business Success Formula
Know
Like
Trust

30. Text Message Vs. Email
 90% of text messages
 Not Always Opened are read within 3
minutes
 Read rates of 15% or **Instant Response**
worse.
 99% of all text messages
 Overwhelmed InBox are read.
 Texts can be scheduled
 May Not Use on
Phone  Messages Always Stored
on Phone
 Spam Filter  No Spam filters.

31. Mobile Coupons
[Widget Co]: Get your
[Widget Co]:
Get your
favorite product at
favorite
product at 20%
20% off. Show cashier
off. Show
cashier this
this msg. Code:
msg. Code:
FAV888. Reply
FAV888. Reply STOP to
STOP to end.
end.
Average redemption
rate is 20% regardless
of business type
Demo: Text “demo88” to 72727. Std Txt Msg Rates Apply.

32. Other SMS Services
 Appointment Reminder
 Surveys & Polls
 Autoresponder
 Text Contests
 Text 2 Screen
 Loyalty Clubs

33. Some SMS Companies
www.yeptext.com
www.whammobile.com
Items to Check:
www.promo2cell.com • # of Keywords
www.optit.com • # of messages per month
www.boomtext.com
www.eztexting.com
• # of subscribers
www.motomessage.com • Deliverability to mobile
www.izigg.com carriers
www.bizm3.com
• Shortcode availability
www.trumpia.com

34. Mobile-Ready Websites
Simplifies Your Website for
smaller screens of cell phones
Customers Searching For Local Business
Want:
1. Phone Number
2. Shop / Price Compare
3. Directions / Map
4. Email
5. Information about Company

35. Mobile-Ready Websites
Microsoft stated that 53% of its
mobile searches have local intent.
 Customers Ready to Buy NOW & Nearby
 Many are on the move, they don’t want to
scroll, pinch, etc.
Google Places, Bing Business Center, Yahoo Local Pages
all mobile ready. Claim your pages at the very least!

36. Social Mobile GPS Services
Social Game of Check-ins
 Get Your Business Listed on Their Platforms
Major Issue: Privacy & Cyber-Stalking

37. Mobile Advertising
 Advertise on Mobile Websites & Embedded
App Advertising
 Uses Pay Per Tap Model like Google Adwords
Google Purchased AdMob
for $750M in 2010
Mobile Advertising: $1.6B last
year in US, to double this year

38. Mobile Applications
iPhone now has about 350,000
apps in its App Store
Android growing faster, has about
100,000 apps
Produce your own simple software for iPhone or Android phones
Provides some value to users
Example – Pizza restaurant quick order app
Travel agency – Itinerary reminder
Simple – Screen saver or background image

39. The Time is Now
 The mobile explosion is
happening right now!
 There is MASSIVE
opportunity to use
mobile to attract and
grow your customer
base.
 Learn how to use it for your business.
 It’s simpler than traditional online marketing.
 Do It Before Your Competition Does

40. Q&A
Edward Niu
Text EDNIU to 72727
510-592-4351
eniu@ilnenterprises.com
Facebook.com/edniu