Presented by Erin Connor at the Closing Workshop of the BecA‐ILRI‐CSIRO‐AusAID Project on Understanding ASF Epidemiology as a basis for Control, Nairobi, Kenya, 2‐3 October 2013

1. Community Knowledge Worker
Program
Closing workshop of the BecA-ILRI-CSIRO-AusAid
project
October 2, 2013

2. Grameen Foundation
A global organization committed
to helping the world’s poorest
people achieve their full potential
by providing access to financial
services, actionable information
and business opportunities

3. Grameen Foundation Approach
Lack of
essential,
actionable
information
Inability
to tolerate
shocks and
manage
risks
Insufficien
t &
inconsisten
t income
Needs are not
understood
and suboptimal
services
delivered
Solution Areas
INFORMATION SERVICES
Build two way flows of
trusted, actionable
information
FINANCIAL SERVICES
Provide appropriate,
innovative products to
manage household cash
flows and risk
POVERTY TOOLS AND INSIGHTS
Deliver services to the poor
though use of client data and
tools
3

4. Community Knowledge
Worker: Addressing
Information Poverty
 Lack of access to information such as:
• Basic agricultural practices
• Market prices
• Market linkages
12%
The average price difference per kilogram of
maize
sold
in
Mozambique
between
households with and without information.
(MSU 2011)
17%
The average price difference in Uganda
flanked by households with and without
information. (Grameen 2011)

5. Community Knowledge
Worker: Trusted
Intermediaries
 Two-way information
flows through a
network of over 1,200
CKWs in Uganda
serving 186,000
farmers

6. Community Knowledge
Worker: Offering Actionable
Information

Expert-reviewed content delivered through multiple channels

Robust database featuring 46+ crops and 10 types of livestock, real time market
prices, and other market information

7. Community Knowledge
Worker: Offering Actionable
Information
CKW Survey
CKW Search links to a
database of over 40,000 tips and
advice, which CKWs consult
when answering questions for
fellow farmers. Information can
be found using menus, keywords
or a photo-diagnostic tree
allows CKWs to
conduct complex surveys using a
simple touch-based interface, to
provide partner organizations with
information to track their
interventions, monitor disease
outbreaks, understand farmer
needs, and make decisions in realtime
Pulse lets CKWs communicate
problems and questions to GF staff
in real-time. It also notifies CKWs of
individual targets and performance
status, allows GF field officers and
peer leaders to send group
messages, and transmit payment for
performance via Mobile Money

8. Community Knowledge
Worker: Value to Partners
 Continuous capture of
poverty and data/trends
with 186,000
profiled/registered
farmers
 On demand M&E assessments
for partners and clients
 General research data
collection
 Automated back-end tools
for self-serve survey
products, analytics and
dashboards

9. Community Knowledge
Worker: Monitoring &
Evaluation Support

Custom dashboard

Reporting and analysis

Individual targets

Team comparisons

Custom daily activity email

10. Community Knowledge
Worker: Measuring Impact &
Behavior Change
IFPRI-led “Difference-in-Differences” study in 2011
found:
• Increased knowledge of local prices: 20-35%
• Adoption of crop spacing: 27%
• Adoption of organic manure use: 31%
• Price per kg of maize increase: 37%

11. Ecosystem of Partners

12. QUESTIONS?