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Charles Schwab
INBOUND15
Leaving Fear Behind
Julian Aldridge
VP, Brand Evangelism, Charles Schwab
Fear
Charles Schwab
Video - Fear
Charles Schwab
What’s Your
Greatest Fear?
Charles Schwab
Charles Schwab
528,000,000
96,500,000
34,100,000
Charles Schwab
Too Much Too Little
Responsibility
Work
Expectation
Opportunity
Time
Pay
Appreciation
Pressure
Charles Schwab
Maslow Had A Point
Need
Want
Desire
Fear
Anxiety
Concern
Charles Schwab
“Wizard: Not having fear isn’t brave, it’s
foolhardy. Any real hero knows fear.
Cowardly Lion: I’ll tell you one thing
though, so does a real coward.
Wizard: The difference is, a hero
masters his fear”
Charles Schwab
A Simple Formulae
Data
+
Creativity
+
Courage
=
Great Work
Charles Schwab
Data
Charles Schwab
Creativity
Charles Schwab
Courage?
Charles Schwab
Charles Schwab
It’s a Marathon, Not a Sprint
Charles Schwab
26.2
26.2
= 1
Charles Schwab
The Success Ladder
Charles Schwab
Incremental Failure
Charles Schwab
Charles Schwab
Venture Marketing
Definition: The adoption of a strategic portfolio approach to marketing
initiatives, in the way the Venture Capital firms do with start-ups.
It assumes that many initiatives will fail, or underperform, but that a few
will show the potential for massive, disproportionate and game-changing
success.
Charles Schwab
Attitude and
Preparation
A Living
Methodology
Cementing an
Enduring Culture
Charles Schwab
Attitude and Preparation
Venture Leadership
Lead from the Front
Walk to the Edge of
the Cliff
Practice the Circus
Bow
Charles Schwab
Lead from the Front
Before you are a leader, success is all about growing
yourself. When you become a leader, success is all about
growing others. —Jack Welch
Charles Schwab
Walk to the Edge of the Cliff
Presentation title use view footer to change24
“The bigger the ambition, the greater the freedom” –David
McGrane
Charles Schwab
The Circus Bow
“The greatest glory in living lies not in never falling, but in
rising every time we fall” -Nelson Mandela
Charles Schwab
Charles Schwab
The Circus Bow
“The greatest glory in living lies not in never falling, but in
rising every time we fall” -Nelson Mandela
Charles Schwab
Charles Schwab
One Mile At A Time
Venture Marketing Tenets
Engaging the Driven Ideas29
Always in Beta The 20:80 Rule Amplify Everything
Charles Schwab
One Mile at a Time
Charles Schwab
Always in beta
Presentation title use view footer to change31
“Perfect is the Enemy of Good” –Voltaire
Charles Schwab
20:80 Rule
“Practice isn't the thing you do once you're good. It's the
thing you do that makes you good” –Malcolm Gladwell
Charles Schwab
Amplify everything
Presentation title use view footer to change33
“I like my music the way I like my life: everything louder than
everything else” –Jim Steinman
Charles Schwab
Charles Schwab
Charles Schwab
DownloadedfromYouTube,courtesyofofKMart
Charles Schwab
Lessons
Always in Beta
20:80 Rule
Amplify Everything
Charles Schwab
Cementing an Enduring Culture
Venture Marketing Culture
Make Can/If
Thinking Central
OutSpire
Create Venture
Employees
Charles Schwab
"I came to see, in my time at IBM, that culture isn’t just one aspect of the
game—it is the game … no enterprise … will succeed over the long haul if
(an authentic culture isn’t) part of its DNA.”
Lou Gerstner, Who Said Elephants Can’t Dance
Charles Schwab
Make Can/If Thinking Central
Presentation title use view footer to change40
“Opportunity occurs when Ambition is matched by
Constraint” –Mark Barden
Charles Schwab
Outspire
“A pessimist sees the difficulty in every opportunity; an
optimist sees the opportunity in every difficulty” –Winston
Churchill
Charles Schwab
Create Venture Employees
“The most courageous act is still to think for yourself. Aloud.”
–Coco Chanel
Charles Schwab
Charles Schwab
IKEA bookbook
Charles Schwab
Venture Marketing Construct
Lead From the Front Practice the Circus BowWalk to the Edge of the Cliff
Attitude and Preparation: Venture Leadership
Can/If Venture EmployeesOutspire
Cementing an Enduring Culture: Venture Culture
One Mile At A Time: Venture Tenets
Always in Beta Amplify EverythingThe 20:80 Rule
Charles Schwab
Data
CreativityCourage
Great Work
>
Charles Schwab
TheWall
ofFear
idea
Land of Theory Land of Action
Charles Schwab
TheWall
ofFear
idea
Land of Theory Land of Action
Confidential for internal purposes only
Charles Schwab
Q&A
Charles SchwabINBOUND15

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