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Julian Aldridge - Leaving Fear Behind

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INBOUND 2015

Publicado en: Marketing
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Julian Aldridge - Leaving Fear Behind

  1. 1. Charles Schwab INBOUND15 Leaving Fear Behind Julian Aldridge VP, Brand Evangelism, Charles Schwab
  2. 2. Fear
  3. 3. Charles Schwab Video - Fear
  4. 4. Charles Schwab What’s Your Greatest Fear?
  5. 5. Charles Schwab
  6. 6. Charles Schwab 528,000,000 96,500,000 34,100,000
  7. 7. Charles Schwab Too Much Too Little Responsibility Work Expectation Opportunity Time Pay Appreciation Pressure
  8. 8. Charles Schwab Maslow Had A Point Need Want Desire Fear Anxiety Concern
  9. 9. Charles Schwab “Wizard: Not having fear isn’t brave, it’s foolhardy. Any real hero knows fear. Cowardly Lion: I’ll tell you one thing though, so does a real coward. Wizard: The difference is, a hero masters his fear”
  10. 10. Charles Schwab A Simple Formulae Data + Creativity + Courage = Great Work
  11. 11. Charles Schwab Data
  12. 12. Charles Schwab Creativity
  13. 13. Charles Schwab Courage?
  14. 14. Charles Schwab
  15. 15. Charles Schwab It’s a Marathon, Not a Sprint
  16. 16. Charles Schwab 26.2 26.2 = 1
  17. 17. Charles Schwab The Success Ladder
  18. 18. Charles Schwab Incremental Failure
  19. 19. Charles Schwab
  20. 20. Charles Schwab Venture Marketing Definition: The adoption of a strategic portfolio approach to marketing initiatives, in the way the Venture Capital firms do with start-ups. It assumes that many initiatives will fail, or underperform, but that a few will show the potential for massive, disproportionate and game-changing success.
  21. 21. Charles Schwab Attitude and Preparation A Living Methodology Cementing an Enduring Culture
  22. 22. Charles Schwab Attitude and Preparation Venture Leadership Lead from the Front Walk to the Edge of the Cliff Practice the Circus Bow
  23. 23. Charles Schwab Lead from the Front Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others. —Jack Welch
  24. 24. Charles Schwab Walk to the Edge of the Cliff Presentation title use view footer to change24 “The bigger the ambition, the greater the freedom” –David McGrane
  25. 25. Charles Schwab The Circus Bow “The greatest glory in living lies not in never falling, but in rising every time we fall” -Nelson Mandela
  26. 26. Charles Schwab
  27. 27. Charles Schwab The Circus Bow “The greatest glory in living lies not in never falling, but in rising every time we fall” -Nelson Mandela
  28. 28. Charles Schwab
  29. 29. Charles Schwab One Mile At A Time Venture Marketing Tenets Engaging the Driven Ideas29 Always in Beta The 20:80 Rule Amplify Everything
  30. 30. Charles Schwab One Mile at a Time
  31. 31. Charles Schwab Always in beta Presentation title use view footer to change31 “Perfect is the Enemy of Good” –Voltaire
  32. 32. Charles Schwab 20:80 Rule “Practice isn't the thing you do once you're good. It's the thing you do that makes you good” –Malcolm Gladwell
  33. 33. Charles Schwab Amplify everything Presentation title use view footer to change33 “I like my music the way I like my life: everything louder than everything else” –Jim Steinman
  34. 34. Charles Schwab
  35. 35. Charles Schwab
  36. 36. Charles Schwab DownloadedfromYouTube,courtesyofofKMart
  37. 37. Charles Schwab Lessons Always in Beta 20:80 Rule Amplify Everything
  38. 38. Charles Schwab Cementing an Enduring Culture Venture Marketing Culture Make Can/If Thinking Central OutSpire Create Venture Employees
  39. 39. Charles Schwab "I came to see, in my time at IBM, that culture isn’t just one aspect of the game—it is the game … no enterprise … will succeed over the long haul if (an authentic culture isn’t) part of its DNA.” Lou Gerstner, Who Said Elephants Can’t Dance
  40. 40. Charles Schwab Make Can/If Thinking Central Presentation title use view footer to change40 “Opportunity occurs when Ambition is matched by Constraint” –Mark Barden
  41. 41. Charles Schwab Outspire “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty” –Winston Churchill
  42. 42. Charles Schwab Create Venture Employees “The most courageous act is still to think for yourself. Aloud.” –Coco Chanel
  43. 43. Charles Schwab
  44. 44. Charles Schwab IKEA bookbook
  45. 45. Charles Schwab Venture Marketing Construct Lead From the Front Practice the Circus BowWalk to the Edge of the Cliff Attitude and Preparation: Venture Leadership Can/If Venture EmployeesOutspire Cementing an Enduring Culture: Venture Culture One Mile At A Time: Venture Tenets Always in Beta Amplify EverythingThe 20:80 Rule
  46. 46. Charles Schwab Data CreativityCourage Great Work >
  47. 47. Charles Schwab TheWall ofFear idea Land of Theory Land of Action
  48. 48. Charles Schwab TheWall ofFear idea Land of Theory Land of Action
  49. 49. Confidential for internal purposes only
  50. 50. Charles Schwab Q&A
  51. 51. Charles SchwabINBOUND15

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