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John Jantsch - How To Build A Producer Business Model That Goes Beyond You
1.
#INBOUND15 #INBOUND15 HOW TO BUILD
A PRODUCER BUSINESS MODEL Extending the agency beyond you John Jantsch Duct Tape Marketing @ducttape
2.
#INBOUND15 • Build a
plan • Orchestrate The Producer Model
3.
#INBOUND15 • Primary • Trading
Time • Multiple streams The Producer Promise
4.
#INBOUND15 5 KEY ELEMENTS OF
THE MODEL
5.
#INBOUND15#INBOUND15 CREATE YOUR SYSTEM AND
POV
6.
#INBOUND15 YOUR BIG IDEA
7.
#INBOUND15 • Marketing is
a System • Install a marketing system and marketing gets much easier • Change the context The Big Idea!
8.
#INBOUND15 Foundation
9.
#INBOUND15
10.
#INBOUND15#INBOUND15 BUILD YOUR DELIVERY METHOLOGY
11.
#INBOUND15#INBOUND15 Every element of
your methodology should be worth paying for.
12.
#INBOUND15 EDUCATION
13.
#INBOUND15 CONVERSION
14.
#INBOUND15 DISCOVERY
15.
#INBOUND15 RESEARCH
16.
#INBOUND15 PRESENTATION
17.
#INBOUND15 IMPLEMENTATION
18.
#INBOUND15 REVIEW
19.
#INBOUND15#INBOUND15 PACKAGE BUILDING BLOCKS AND
TOOLS
20.
#INBOUND15 Package JumpStart (Build) Catalyst (Grow) Marketing Department (Ignite) Strategy/Management
X XX XXX Website X X SEO X XX Content X XX XXX Reputation X X XX Social X XX XXX Lead Gen X XX $2,000/mo $3,000/mo $5,000/mo
21.
#INBOUND15 MANAGED MARKETING SEARVICES
22.
#INBOUND15#INBOUND15 CONVERT BY DOING
23.
#INBOUND15 THE CONTEXT OF A
PROPOSAL
24.
#INBOUND15 Proposal is a
summation of an already established objective
25.
#INBOUND15 ASK THE RIGHT QUESTIONS
26.
#INBOUND15 GET AGREEMENT • GOALS •
METRICS • VALUE
27.
#INBOUND15#INBOUND15 BUILD YOUR PARTNER PLATFORM
28.
#INBOUND15#INBOUND15 Partner Types • Strategic •
Affiliate • Co-marketing
29.
#INBOUND15 Keys to Success •
Education • Tools • Process
30.
#INBOUND15
31.
#INBOUND15#INBOUND15 Think Community • Frame
of mind • Invite • Engage
32.
#INBOUND15#INBOUND15 We have clients
that we believe would benefit from your services – teach us how to refer you
33.
#INBOUND15#INBOUND15 Build a Platform •
Content • Special offers • Co-marketing
34.
#INBOUND15#INBOUND15 • Primary • Trading
Time • Multiple streams The Producer Promise
35.
#INBOUND15 John Jantsch Duct Tape
Marketing Consultant Network ducttapemarketingconsultant.com
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