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#INBOUND16#INBOUND16
3 THINGS SALES LEADERS
DESPERATELY NEED…
BUT DON’T GET
JASON JORDAN
Vantage Point
#INBOUND16
Reasonable Expectations
1. Accurate Sales Forecasts
2. Healthy Pipeline of Opportunities
3. Coaching of Sales Reps
Sales Leader
#INBOUND16
A Sales Leader’s Reality
Sales
Manager
Salespeople
Sales Leader
Gateway
to the
World
#INBOUND16
A Sales Manager’s Reality
Sales
Manager
Hug
A
Sales
Manager
#INBOUND16
Google Images: Hug a Sales Manager
#INBOUND16
The Path to These…
1. Accurate Forecasts
2. Healthy Pipelines
3. Sales Coaching
Sales Managers
Goes through These
#INBOUND16
Enter Vantage Point
Sales Management
Training
Advancement
through Research
#INBOUND16
First, 4 Things about Vantage Point
World-Class
Training
“The best, most successful
training ever launched to our
sales force"
Enter Vantage Point
Demonstrated
ROI
30% Revenue
20% Reps at Quota
15% Pipeline
20% Win Rate
#INBOUND16
Fans
#INBOUND16
Now… What to Do?
1. Accurate Sales Forecasts
2. Healthy Pipeline of Opportunities
3. Coaching of Sales Reps
#INBOUND16
SALES FORECASTING
#INBOUND16
#INBOUND16
• Historical data → Anecdotal inputs
• One reality → Several ‘forecasts’
• Real time data in CRM → Periodic scrubbing
• Nearly all do it → Nearly none trust it
• Consumes A LOT of time → Doesn’t improve sales
Defying Common Sense
#INBOUND16
More Heat Than Light
Frequency of One-on-One
Forecasting Meetings
Source: Vantage Point / Sales Management Association Survey
#INBOUND16
What To Do?
#INBOUND16
Best Practice Softball… Enable It with Technology
+30%
Forecast
Accuracy 3.2
4.2
Not Technology Enabled Technology Enabled
Avg
Source: Vantage Point / Sales Management Association Survey
#INBOUND16
Avg
Train Your Front-Line Managers to Forecast
+27%
3.3
4.2
Managers Untrained Managers Trained
Forecast
Accuracy
Source: Vantage Point / Sales Management Association Survey
#INBOUND16
Define It for Them
3.5
4.3
Conversational Language Clearly Defined Terms
Avg
+23%
Forecast
Accuracy
Source: Vantage Point / Sales Management Association Survey
#INBOUND16
Avg
Make It Real
3.2
4.0
Not Held Accountable Held Accountable
+26%
Forecast
Accuracy
Source: Vantage Point / Sales Management Association Survey
#INBOUND16
Keys to Better Forecasting
1. Enable with Technology
2. Train Your Managers
3. Hold Folks Accountable
4. Define What It Is
#INBOUND16
PIPELINE MANAGEMENT
#INBOUND16
5%
51%
16%
17%
11% Several Times per Week
Weekly
Several Times per Month
Monthly
Less than Monthly
Sales Pipelines are a Big Deal
Expected Frequency of Pipeline Meetings
72 %
Source: Vantage Point / Sales Management Association Survey
#INBOUND16
And They Consume A LOT of Time
36%
54%
10%
30 Minutes or Less
45-60 Minutes
90 Minutes or More
Duration of Each Pipeline Meeting
Average = 53 minutes
Source: Vantage Point / Sales Management Association Survey
#INBOUND16
Pipelines Produce Heat and Light
+15%
4.6
5.3
Ineffectively Manage Effectively Manage
Relative
Revenue
Growth
Source: Vantage Point / Sales Management Association Survey
#INBOUND16
Effective
44%
Neutral
13%
Ineffective
43%
So We Must Be Good at It, Right?
Effectiveness at Managing the Pipeline
Source: Vantage Point / Sales Management Association Survey
#INBOUND16
What To Do?
#INBOUND16
Have a Great Sales Process
4.3
5.1
Informal Formal
+18%
Relative
Revenue
Growth
Source: Vantage Point / Sales Management Association Survey
#INBOUND16
A Sales Process Must Mirror the Buying Process
=
Identify
Needs
Establish
Criteria
Assess
Solutions
Mitigate
Risks
Influence
Criteria
Prospect
Qualify
Opportunity
Influence
Criteria
Position
Offering
Build
Confidence
#INBOUND16
Give It the Effort It Deserves
+11%
4.8
5.3
< 3 hours per month 3+ hours per month
Relative
Revenue
Growth
Source: Vantage Point / Sales Management Association Survey
#INBOUND16
Again, the Sales Managers
4.7
5.1
Untrained Trained
+9%
Relative
Revenue
Growth
Source: Vantage Point / Sales Management Association Survey
#INBOUND16
Things Managers Need to Know
WIN!
RIGHT CONTENTS
#INBOUND16
Keys to Productive Pipeline Management
1. Define a Good Process
2. Commit the Time (Coach)
3. Train Your Managers$
$
$
$$$
$
$
$$ $
$$ $$$$ $ $
$ $$ $
#INBOUND16
SALES COACHING
#INBOUND16
#INBOUND16
“A” for Effort…
124 sales managers
401 completed
(avg 3.2 each)
5 coaching courses
~ 5,000 hours
Vantage Point Client Study
#INBOUND16
Sales Managers Perception…
Hours per Month Sales Managers
<3 7%
3-5 55%
>5 38%
Vantage Point Client Study
#INBOUND16
Sales Rep Reality
Hours per Month Sales Managers
<3 7%
3-5 55%
>5 38%
Sales Reps
56% + 49%
32% - 23%
12% - 26%
Vantage Point Client Study
#INBOUND16
What’s Going On?
#INBOUND16
One Issue: Definition
I’m coaching you
right now This doesn’t feel
like coaching
Trust me,
this is coaching
#INBOUND16
Another Issue: The Models
G oal
R eality
O ptions
Way Forward
G oal
A ssessment
I deas
N ext Steps
S upport
#INBOUND16
The Killer: A Reactive Life
Sellers
CSO
Customers
Marketing
IT
Life
#INBOUND16
Task 1: Identify the Coachable Activities
Salesperson and manager activities
that can be proactively managed
Objectives that require ‘consent’
but can be influenced
Organizational outcomes that can
not be ‘managed’ whatsoever
#INBOUND16
Task 2: Define the Coaching Conversation
#INBOUND16
Task 3: Establish a Coaching Rhythm
Su M Tu W Th F Sa
Early-Stage Opportunity Review
Late-Stage Pipeline Review
Early-Stage Opportunity Review
Late-Stage Pipeline Review
#INBOUND16
The Impact of Deliberate Coaching
91% Coached56% ZERO Coaching
51% Close Rate25% Close Rate
Vantage Point Client Study
#INBOUND16
Evolution of Sales Coaching
1. Clearly Define It
2. Focus on Sales Activities
3. Establish a Rhythm
#INBOUND16
IN REVIEW
#INBOUND16
If Sales Leaders Want These…
1. Accurate Forecasts
2. Healthy Pipelines
3. Sales Coaching
Leverage These
#INBOUND16
Summary of Findings
1. Define Your Processes
2. Set CLEAR Accountabilities
3. Deploy Technology as an Enabler
4. Train Your Managers to Do Their Jobs
#INBOUND16
VantagePointPerformance.com/INBOUND
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e-BOOKS!

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