Subito is the #1 online marketplace for buying and selling in Italy, with over 13 million unique monthly users. Andrea Volontè is the Director of Sales at Subito. Subito was looking for a call tracking solution to provide clearer leads and demonstrate the value of their platform to professional subscribers. They chose iovox because it could customize a solution to meet their needs and provide a complete, efficient service. The iovox call tracking solution allows Subito to track incoming calls for professional sellers and prove return on investment. It also reminds sellers of Subito's value through a "This is a call from Subito" message and call logs. This visibility into phone leads from ads has advantages like improved client retention and growth

1. Customer Case Study
Andrea Volontè
Director of Sales
Subito
6+ Mil
Daily online live ADS
INTERVIEW WITH:
JAN 2022
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Digital company in Italy
to buy & sell
#1
Employees
~200
Unique monthly users
13+ Mil

2. Q. Tell us about Subito and your role in the company.
Interview
ANDREA VOLONTÈ
Director of Sales
Subito
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Subito is part of Adevinta, a global online classifieds specialist which operates
digital marketplaces in 16 countries, serving over 1.3 billion users every month.
We are very proud of the fact that Subito is the No. 1 platform in Italy for selling and
buying. We operate in four main vertical markets; Automotive, Real Estate,
Market/Classifieds, and Jobs. We were founded in Milan in 2007 and with our 37
different categories, we serve more than 13 million buyers and sellers visiting our
pages every month.
Our aim has always been to offer the simplest, fastest, and safest online buying and
selling service in Italy. With Subito, professional users as well as individuals with no
previous experience can do excellent business through our platform.
As for me, I’ve been at Subito for
over 5 years now, starting first as
the Head of Automotive and B2B
Sales. Now I am the Director of
Sales, and my priorities are to
help the company grow revenue in
all our various market segments.
We create a lot of
traffic with more than
53 million page views
and 136,000 new ads
approved every day,
with 6.5 million app
downloads* . We are
ranked among the top
10 most visited online
brands in Italy.
*2021 figures

3. We work every day to improve our product offerings for our professional clients, and we want the
quality of the leads produced through Subito's professional subscription to be clear and tangible.
We believed a call tracking solution would help us achieve the goal of making our leads more clear
and allow us to demonstrate the value of the Subito platform to our customers.
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Q. What challenges were you facing that led you to explore Call
Tracking? What goals did you want to achieve through this service?
Q. What solution are you currently using from iovox, and why did
you choose it?
When we looked at the challenges we were trying to address and the solutions offered by iovox, we
chose the dedicated call tracking solution. This solution enables us to evaluate incoming calls for
the professional sellers on our platform. We do this to prove the return on investment for our
professional subscribers. One way we reinforce the Subito brand leadership among our customers is
the use of the iovox Call Whisper which says “This is a call from Subito” to the dealer as they
answer the phone.
This is a call from Subito..
As you can imagine, we deliver
a high volume of phone calls to
our professional clients on a
daily basis, so we are making a
lot of brand impressions with
every call due to the iovox Call
Whisper feature.

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In addition, we like the fact that our clients are able to keep track of all the calls they receive as a result of advertisements published on the Subito
platform. It’s just another reminder of our value when they can see the data and volume of calls coming from ads running on our network.
Lastly, the missed call feature is something our clients benefit from as well. When they miss a call, they get an alert and can respond immediately to a new
sales opportunity before it becomes a lost sales opportunity.
Q. What made you choose iovox?
We knew that iovox had expertise in the marketplaces category and that they could customize a solution to fit our needs. We wanted to offer our clients a
complete, efficient, and well featured service, and iovox was able to deliver that for us and our customers.
Q. What are some of the advantages you have gained from implementing iovox?
Thanks to iovox's call tracking services, our professional clients have complete, real-time visibility on all the telephone leads that arrive that are a direct
result of ads published on the Subito platform.
Our clients have daily reminders of our value to their business and when our customers are growing and happy with our services, that helps us with client
retention and creates new opportunities to help our customers grow their business.

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i o v o x t u r n s p h o n e c a l l s i n t o g r o w t h & p e r f o r m a n c e i m p r o v e m e n t o p p o r t u n i t i e s