1.
The R of unif
ROI fied co
ommu
unications
phoneGuy o October 9, 2010 htt
b TheTelep
by on tp://www.ph
honesystemsbrisbane.net
t.au
Approach c improve business pr
A can rocesses, sav time, ma employe more pro
ve ake ees oductive Joh wants to
hn
g in touch with co-wo
get h orker Mary on a pressin business matter. He shoots her a instant m
ng an message, butt
h doesn’t g a respon He calls her desk ph
he get nse. s hone and leaves voice m then tr her mob phone.
mail, ries bile
F
Finally, Joh sends an e-mail or Sh Messag Service m
hn hort ge message in t hope tha she’ll read it on her
the at d
m
mobile devi ice.
T problem isn’t that John and M
The m Mary lack communicatio devices. Q
on Quite the op
pposite — th have too
hey
m
many ways of commun nicating and those meth
d hods are not unified.
T
These disjointed applic
cations make communic
e cations mor complex, leading to f
re frustration a reduced
and
e
efficiency. A it’s onl getting w
And ly worse. Know wledge work are incre
kers easingly dis
stributed and virtual:
d
w
working fro multiple locations.
om
E
Enter unifie communi
ed ications:
T answer is unified c
The r communicat tions, in which real-tim applicatio are integ
me ons grated so inddividuals ca
an
m
manage all their comm munications ttogether, in both deskto and mobi environm
op ile ments.
U
Unified commmunication is certain moving t the front burner at m compan
ns nly to most nies. Accord ding to the
2
2007 Neme ertes benchmmark, “Build
ding the Vir rtual Workplace,” 79 of 100 enterprises intervi
f iewed were
p
planning to deploy unif commu
fied unications ov the next two years.
ver t
A most o the buildin blocks of a unified-c
And of ng communicat tions archite
ecture are in use at mos companie
n st es.
N
Ninety-six ppercent of b
benchmark pparticipants report the u of at leas one tool, such as aud video,
use st dio,
W confer
Web rencing, IM or a presen applicati
nce ion.
T challen for many IT executi
The nge y ives is to ma the busi
ake iness case fo unified co
or ommunicati ions. This ca
an
b tricky, be
be ecause purpported produ
uctivity bene efits can be hard to quaantify.
H
However, bbusiness case do exist. Companies see unified communications as a w to impr
es s d way rove interna
al
c
communica ations and in ductivity. Th also is the potentia for cost sa
ncrease prod here al avings.
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