Download the full agenda for free here: http://bit.ly/Slideshare_HMI_MM Automotive Cockpit HMI 28-29 April 2014 - Detroit MI, USA Website: http://bit.ly/Slideshare_HMI_MM US meets Europe! The ultimate challenge for HMI experts is the creation of an interface that is engaging, functional and easy to reach and use. This has become even more important in the automotive cockpit, where the number of instruments and functions directly accessible to the driver has kept rising steadily over the years. Various new control concepts have been invented such as driver assistance systems, touch screens, touch pads,rotary knobs, voice recognition, voice control, head up displays, rear-viewmirrors and many more. Solutions on how they can ideally be integrated inthe cockpit with a cost efficient approach are now necessary for them to find. As the area visible to the driver is limited, ergonomic aspects as well as technical restrictions continue to make this both intuitive and appealing design of HMI a challenging task. With all this information available, driver distraction is of course a major concern. * Learn how to safely implement control concepts without risking driver distraction. Hear the latest research and real-life experiences from the experts * Understand Customer Expectation and Experiences in order to overcome challenges in designing for world markets and designing for the future * Learn how a smart HMI development will help to integrate and deploy next-generation user interfaces and content in both standard and non-standard environments to fulfil consumers' fast-changing needs * Assess requirements of HMI in electric vehicles and for automated driving to create a coherent concept for the vehicle of the future

1. USA meets Europe:
“Join and learn it!”
Kim Young Jun, Senior Research Engineer, Hyundai-Motor
International Conference
Customer Expectation and Experience • Driver Distraction Research • Guidelines and Regulations
28 – 29 April 2014 | Detroit, USA
With contributions
• Learn how to safely implement control concepts without risking driver distraction
from the following
• Hear the latest research and real-life experiences from the experts
companies and
• Understand customer expectation in order to overcome challenges in designing for
institutes:
world markets and designing for the future
• Learn how a smart HMI development will help to integrate and deploy next-generation
• Ford Motor, USA
• BMW AG, Germany
user interfaces and content in both standard and non-standard environments to fulfil
consumers' fast-changing needs
• Assess requirements of HMI in (hybrid) electric vehicles and for automated driving to
create a coherent concept for the vehicle of the future
• Daimler Trucks North
America, USA
• American Honda
Motor Co., Inc., USA
• University of Michigan,
USA
Learn from these experts among others:
Jay Joseph,
Product Regulatory Office,
American Honda Motor Co.,
Inc., USA
Marcus Behrendt,
Electrics/Electronics and Driving
Experience Environment, Department
Manager HMI Concepts and Concept
Quality,
BMW AG, Germany
Richard Mutschler,
System Architect Automotive Head
Units/ HMI specialist,
Robert Bosch LLC, USA
Chris Schreiner,
Director - User Experience Practice,
Strategy Analytics, USA
• Frost and Sullivan, USA
• Strategy Analytics, USA
• Robert Bosch LLC, USA
Interactive Workshop | Tuesday, 29 April 2014
A | Designing Intuitive HMI for the Connected Driver
www.automotive-iq.com
To Register | T +49 (0)30 20 91 33 88 | F +49 (0)30 20 91 32 10 | E eq@iqpc.de | www.automotive-hmi-usa.com/MM
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