Question 1 of 20 5.0 Points Which of the following statements regarding the utility and usefulness of Freudian theory is the most accurate? A. It has been entirely dismissed from legitimate science because of its obvious bias against women. B. The research into Freud's theories has unequivocally supported his work, so although many find his theories distasteful and downright insulting, there is no evidence that his theories were wrong! C. Even in more tolerant times like those in which we find ourselves, Freud's blending of the concepts of sex and children is intolerable, and thus his theories are no longer considered valuable. D. Freud's theories endure because experts continue to see merit in many of their foundational concepts. Question 2 of 20 5.0 Points The __________ is the part of the psyche that tries to identify the basic drive that the id wants to fulfill and to come up with a realistic plan for satisfying that drive. A. id B. ego C. superego D. defense mechanism Question 3 of 20 5.0 Points According to Carl Jung, all people share access to a shared pool of stored memories and images that are common to all human beings. This storehouse is called the __________ unconscious. A. unified B. psychosocial C. social D. collective Question 4 of 20 5.0 Points It is estimated that genetic factors account for about ___% of individual differences for most personality traits, including the Big Five. A. 50 B. 75 C. 90 D. 0 Question 5 of 20 5.0 Points __________ psychology is the study of how the thoughts, feelings, and behaviors of individuals influence and are influenced by interactions with other people. A. Interpersonal B. Social C. Positive D. Personality Question 6 of 20 5.0 Points Larika's friends tried to get her to go out on Friday night, but she simply refused. "I have so much studying to do, and the house is a mess, and I really want to get my laundry done so I don't have to worry about it this weekend," she protested. Her friends, disappointed that Larika's __________ was preventing her from going out and having fun, had to hit the town without her! A. superego B. ego C. id D. fixation Question 7 of 20 5.0 Points A personality __________ is a long, scientifically rigorous instrument that asks about many different behaviors and assesses several traits at once. A. inventory B. test C. questionnaire D. assessor Question 8 of 20 5.0 Points A __________ attribution is based on a person's surroundings or environment. A. environmental B. dispositional C. contextual D. situational Question 9 of 20 5.0 Points Social __________ is behavioral control. A. manipulation B. affect C. influence D. effect Question 10 of 20 5.0 Points Which of the following was a psychodynamic theorist? A. Carl Rogers B. Raymond Cattell C. Walter Mischel D. Alfred Adler Question 11 of 20 5.0 Points Edward is a member of an inner city gang, an ...

1. Question 1 of 20
5.0 Points
Which of the following statements regarding the utility and
usefulness of Freudian theory is the most accurate?
A. It has been entirely dismissed from legitimate science
because of its obvious bias against women.
B. The research into Freud's theories has unequivocally
supported his work, so although many find his theories
distasteful and downright insulting, there is no evidence that his
theories were wrong!
C. Even in more tolerant times like those in which we find
ourselves, Freud's blending of the concepts of sex and children
is intolerable, and thus his theories are no longer considered
valuable.
D. Freud's theories endure because experts continue to see
merit in many of their foundational concepts.
Question 2 of 20
5.0 Points
The __________ is the part of the psyche that tries to identify
the basic drive that the id wants to fulfill and to come up with a
realistic plan for satisfying that drive.
A. id
B. ego
C. superego
D. defense mechanism
Question 3 of 20
5.0 Points
According to Carl Jung, all people share access to a shared pool
of stored memories and images that are common to all human
beings. This storehouse is called the __________ unconscious.
A. unified

2. B. psychosocial
C. social
D. collective
Question 4 of 20
5.0 Points
It is estimated that genetic factors account for about ___% of
individual differences for most personality traits, including the
Big Five.
A. 50
B. 75
C. 90
D. 0
Question 5 of 20
5.0 Points
__________ psychology is the study of how the thoughts,
feelings, and behaviors of individuals influence and are
influenced by interactions with other people.
A. Interpersonal
B. Social
C. Positive
D. Personality
Question 6 of 20
5.0 Points
Larika's friends tried to get her to go out on Friday night, but
she simply refused. "I have so much studying to do, and the
house is a mess, and I really want to get my laundry done so I
don't have to worry about it this weekend," she protested. Her

3. friends, disappointed that Larika's __________ was preventing
her from going out and having fun, had to hit the town without
her!
A. superego
B. ego
C. id
D. fixation
Question 7 of 20
5.0 Points
A personality __________ is a long, scientifically rigorous
instrument that asks about many different behaviors and
assesses several traits at once.
A. inventory
B. test
C. questionnaire
D. assessor
Question 8 of 20
5.0 Points
A __________ attribution is based on a person's surroundings or
environment.
A. environmental
B. dispositional
C. contextual
D. situational
Question 9 of 20
5.0 Points
Social __________ is behavioral control.
A. manipulation
B. affect
C. influence
D. effect

4. Question 10 of 20
5.0 Points
Which of the following was a psychodynamic theorist?
A. Carl Rogers
B. Raymond Cattell
C. Walter Mischel
D. Alfred Adler
Question 11 of 20
5.0 Points
Edward is a member of an inner city gang, and he notices that
when he and the other gang members get together they often
talk 'big and bad' about what they want to do to the members of
the rival gang. The more they talk, the more extreme their plans
get, until one guy stands up and hollers "Let's just go shoot
them all." This phenomenon that occurs when people of a group
share opinions, leading to more extreme positions and more
radical behavior, is known as __________
A. group polarization
B. group think
C. group contagion
D. group persuasion
Question 12 of 20
5.0 Points
Which of the following set of personality traits did psychologist
Hans Eysenck believe existed?
A. Agreeableness vs disagreeableness and openness to
experience vs rigidity
B. Emotional stability vs instability and introversion vs
extroversion
C. Shyness vs sociability and conscientiousness vs
unreliability

5. D. Consciousness vs unconsciousness and neuroticism vs
agreeableness
Question 13 of 20
5.0 Points
A __________ is a person's relatively stable disposition to
behave in a certain way.
A. style
B. personality
C. temperament
D. trait
Question 14 of 20
5.0 Points
__________ social influence is influence that draws on a
person's desire for others' approval and his or her longing to be
part of a group.
A. External
B. Normative
C. Peer-induced
D. Suggestible
Question 15 of 20
5.0 Points
Zorana goes into a large electronics store where they sell
everything. Maybe you've been to this store. It really is the Best
place to Buy electronics. She is interested in a laptop computer
that she saw advertised for $400, but the salesman immediately
says "We're sold out of that one, but let me show you this other
great model." Amazingly the new model is $750. Zorana, who is
a psychology major, immediately recognizes this as an example
of the __________ technique.
A. bait-and-switch

6. B. foot-in-the-door
C. door-in-the-face
D. lowball
Question 16 of 20
5.0 Points
Sigmund Freud is the original theorist whose work influenced
the __________ perspective of personality development.
A. trait
B. psychodevelopmental
C. sociocognitive
D. psychodynamic
Question 17 of 20
5.0 Points
Which of the following researcher's work was the most
influential in shaping our understanding of conformity?
A. Hans Eysenck
B. Solomon Asch
C. Martin Seligman
D. Muzafer Sherif
Question 18 of 20
5.0 Points
According to Carl Rogers and the humanistic theory of
personality, which of the following is the crucial ingredient to
helping people become their "real" selves?
A. unconditional positive regard
B. sympathy
C. genuineness
D. empathy

7. Question 19 of 20
5.0 Points
"Professor Wilson," asks Jeremy, who is a freshman in class, "I
had a really tough week and wanted to know if I can turn in our
term paper a week late. I just haven't had time to write it!"
Given that this request comes on the Friday the paper is due,
Professor Wilson declines the request. "Then would it be okay if
I get it to you on Monday, or even email it to you tomorrow?"
To this changed request, Professor Williams agrees. Professor
Williams is obviously not a psychology teacher, otherwise he
would know he was just a victim of the __________ technique.
A. bait-and-switch
B. foot-in-the-door
C. door-in-the-face
D. lowball
Question 20 of 20
5.0 Points
The __________ effect refers to a person's unconscious mimicry
of other people's expressions, behaviors, and voice tones.
A. chameleon
B. imitative
C. contagion
D. social influence
5-2_4Artist's Performance RightsBackground Information:
Performance rights organizations track and pay royalties to song
writers, publishers, and musicians for use of their works.
Royalties are paid to an artist based on a complicated credit

8. system using a formula with weights assigned for a variety of
factors, including the following:
• Use: weight based on the type of song or performance (theme,
underscore, or promotional).
• Licensee: weight based on the station’s licensing fee, which is
determined by the size of the licensee’s markets and number of
stations carrying its broadcast signal.
• Time-of-Day: weight assigned according to whether the
performances are broadcast during peak viewing or listening
times.
• Follow-the-Dollar: factor based on the medium from which the
money came (radio play, live performance, TV performance,
and so on).
• General Licensing Allocation: based on fees collected from
bars, hotels, and other non-broadcast licensees.
These amounts are multiplied together, and then a radio feature
premium is added, if applicable, to arrive at a total number of
credits for the particular artist, or his or her credit total for a
particular reporting period. Royalties are usually split among
the writer, the publisher, and possibly a performer if the writer
does not perform his or her own work. The proportion that each
party receives is called the share value. All of the money
collected for the reporting period divided by the total number of
credits for all performers is called the credit value. An artist
who wants to figure out what money he or she will receive for a
period has to multiply the three factors; credit total, share
value, and credit value4. Ziam is considering an offer to
perform his own songs on a CD to be titled “Waiting There.” In
the past, he has written but not performed his music. If Ziam’s
royalty is 0.12 of the suggested retail price of $15.00, but 0.25
of the retail price is deducted for packaging before Ziam’s
royalty is calculated, how much will he receive for sale of the
CD? Write your answer in the form of an equation and solve
it.Use the equation below and show your work in this cell to

9. solve for the royalty payment.
Manual Equation: R = (PD - 0.25 * R%)(0.12)
Use the marked cells below to fill in the appropriate numbers
for the variables (CT, SV, CV) to check your answer for the
royalty payment. Variables
UsedRP=$1.00PD=1.00R%=1.00Excel FormulaR=$0.00Use the
cursor to highlight the yellow cell and look at the area above
the column headings to see the background formula. You should
see the formula, =(E35-E36*(E35))*(E37). By changing the RP,
PD, or R% values in the Microsoft® Excel® reference formula,
you can experiment with various what-if scenarios that will
change the R total. Try it.Explain Case Study Successes &
Issues:Successes:Issues:
6-2_2Customer Relationship ManagementBackground
Information:
Minh Phan is going over the numbers one more time. He is
about to make the most important sales presentation of his
young career, and wants everything to be right. His prospective
client, Media Systems, Inc., is one of the country’s leading
media and communications organizations. Media Systems’
primary challenge is how to effectively manage its diverse
customer base. The company has 70,000 publication
subscribers, 58,000 advertisers, 30,000 telephone services
customers, and 18,000 ISP (Internet service provider)
customers. The company had little information about who its
customers truly were, which products they were using, and how
satisfied they were with the service
they received. That’s where Minh and his company, Customer
Solution
Technologies, LLC, came in. Through the use of customer
relationship management software, Minh believed Media

10. Systems would be able to substantially improve its ability to
cross-sell and up-sell multiple media and communications
services to customers, while substantially reducing customer
complaints.2. Minh’s data shows that on average only 4.6% of
customers were purchasing complementary services available
within Media Systems. By using his company’s services, Minh
was projecting that these percentages would triple across all
user groups within 1 year. a) How many customers would that
equate to in total for each group? b) What would be the
difference compared to current levels? (Show your work in this
cell to solve for the total number of customers in each group
and the difference compared to current levels.)
Use the cells below to fill in the appropriate numbers for the
variables (PS, AD, TC, ISP, current purchasing %, projected
multiple factor, and % difference) to check your answers.
Variables UsedPS=1AD=1TC=1ISP=1Current Purchasing
%1.00%Projected multiple factor1.00% Difference1.00%Excel
FormulasPart APart
BPS=$0.01$0.01AD=$0.01$0.01TC=$0.01$0.01ISP=$0.01$0.01
Use the cursor to highlight the yellow cells and look at the area
above the column headings to see the background formulas.
What is great about a Microsoft®Excel® reference formula is
you can change any of the variables and the cells with formulas
will change; thus, allowing many what-if scenarios. Try

11. it.Explain Case Study Successes & Issues:Successes:Issues:
Sheet3