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Advertising / Marketing / PR

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Helping the world’s leading CPG, retail and healthcare companies transform insight into impact through innovative solutions and services Innovate or perish. In today’s hypercompetitive environment, CPG, retail and healthcare companies must continuously invest in innovation to navigate the shifting sands of changing shopper attitudes. IRI, Inc. provides the information, analytics, business intelligence, consulting services and expertise these companies leverage to embed innovation throughout their organizations. These capabilities empower transformative change across sales, marketing, merchandising, category and brand management.