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CMS
Avoiding Site Killers              Confab 2011
with effective CMS planning        Click to type title
                                   Jeff Cram
                                   CMS Myth & ISITE Design
April 24, 2012

                                   @jeffcram
                                   #cmslove
                                   #confab



                        a webinar with
www.isitedesign.com                     www.sitecore.net


ISITE Design is a digital agency that   Great web experiences run on
helps organizations differentiate on    Sitecore’s web content management
customer experience. As a long-time     platform. Thousands of public and
Sitecore partner, the agency has a      private organizations have created and
dedicated content management practice   now manage more than 32,000
and helps organizations successfully    dynamic websites with Sitecore
plan, develop, implement and support    including ATP World Tour, Comcast,
large-scale publishing platforms.       EasyJet and Lloyd’s of London.
Which box are you in?
http://www.cmsmyth.com/2010/03/the-ultimate-cms-mix-tape/
http://research.isitedesign.com/cms-wisdom-report/
Site Killer # 1: Nobody thought how the
     CMS would ACTUALLY be used
Going Global
Going Global
Think CMS
Readiness
Think: CMS Readiness




                Going Global
“I’m a CMS Survivor”


   Going Global
Site Killer #2: You think that
 you’re building a website
From Site Maps to…
Source: Adaptive Path
Going Global
City of Cambridge, MA




                Going Global
Going Global
Site Killer # 3
Getting tangled up in CMS Sprawl
Taming the three-headed beast




           3. Avoiding CMS Sprawl
                         And it ‘aint named Fluffy
User                                Team
Experience                          Architecture
                      Technical
Architecture 3. Avoiding CMS Sprawl
                     Architecture
Site Killer #4. Focusing more on
  Technology than the people
Source: skillset.org
If Marketing is from Mars , IT is from…?
                                Source: skillset.org
Site Killer # 5: Thinking the site is
      DONE after it launches
Your website is not a project
Getting ready for Day two
Thanks + Questions

ISITE Design
Jeff Cram
617-401-2295
jcram@isitedesign.com
www.isitedesign.com

Sitecore
Steve Sulkowski
603-998-6585
www.sitecore.net

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