The document discusses revamping Air Products' global site strategy by moving 29 country sites to a single Sitecore platform. It outlines 5 keys to getting a global CMS right: 1) preventing CMS sprawl with a global content strategy, 2) navigating unified vs decentralized models, 3) wrestling the translation process, 4) creating a relatively unified global experience, and 5) connecting content to business data. The presentation concludes by thanking the audience and inviting questions.
1. Revamping Your Global Site
Strategy with Sitecore
By Jeff Cram and Wendy Derstine
ISITE Design
Starring Air Products
#SitecoreSYM @jeffcram @wendyderstine
2. Our Flight Plan Today
1. Setting the Stage
2. The Air Products Story
3. 5 Keys to Getting Global CMS Right
4. Questions
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5. Trend: Unifying on a Global CMS
34% of companies are in the midst of a global WCM
platform decision or deployment over the next year plus"
Source: Lionbridge Top 5 Trends in Global "
Web Operations Management "
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6. Trend: Growing Complexity of
Global vs. Local
Source: Lionbridge Top 5 Trends in Global Web Operations Management "
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8. About ISITE Design
Digital
Agency
&
Long2me
Sitecore
Partner
Boston,
MA
and
Portland
Oregon
Experience-‐led
consul2ng
Large-‐scale
Sitecore
and
marke2ng
focused
implementa2ons
&
custom
approach
development
Dedicated
CMS
prac2ce
&
authors
of
the
popular
CMS
Myth
blog
#SitecoreSYM @jeffcram @wendyderstine
9. Revamping Air Products’ global site strategy and moving 29
country sites to a single, centrally managed Sitecore platform
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26. 2
NAVIGATING UNIFIED VS.
DECENTRALIZED MODELS
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27. Answering Some Key Questions
• How much content will be shared across locales?
• How much content will be translated?
• What is the approach to language fallback?
• How unique is content at the local level?
• Are you using a translation company?
• What ongoing translation needs will you have?
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28. Making Decisions on Architecture
Unified
Separate
Shared
content
Mul2-‐site
or
tree
across
separate
Sitecore
languages
instances
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29. Making Decisions on Architecture
Unified
Separate
Shared
content
Mul2-‐site
or
tree
across
separate
Sitecore
languages
instances
Hybrid
#SitecoreSYM @jeffcram @wendyderstine
30. 3
WRESTLING THE TRANSLATION
PROCESS TO THE GROUND
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35. The Role of Clay Tablet
Clay Tablet is connectivity software that connects Sitecore CMS to
translation systems and technologies"
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53. Key Takeaways
• Content strategy & governance should guide the
approach to technology
• Translation middleware can help large-scale
implementations
• Avoid the big bang approach with large-scale
global implementations
• A unified CMS should be accompanied by a
unified analytics strategy
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54. Thanks + Questions
ISITE Design
www.isitedesign.com
617-401-2295
Read our Sitecore blog at:
www.isitedesign.com/sitecore
Read the CMS Myth at:
www.cmsmyth.com
Drop me an e-mail for a copy of our
whitepaper jcram@isitedesign.com
Feedback: www.sitecore.net/SymNA
#SitecoreSYM @jeffcram @wendyderstine