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ARUBA LOCATION-BASED SYSTEMS IN
SMART BUILDINGS
Wee Keng Tong
System Engineer Manager,
South East Asia & Taiwan
Founded: 2002
IPO: 2007
Joined HPE: 2015
HPE’s Intelligent Edge Business Unit
Intelligent Edge Networking for
the Mobile, Cloud, and IoT Era
“Customer First, Customer Last”
Dedicated Sales and Support
Innovation Pioneers
Leader in Wired and
Wireless Networking
Innovation Hubs
Santa Clara, CA -HQ, Portland,
Canada, China, Costa Rica, India
IOT CAN ENRICH THE DIGITAL LANDSCAPE
TO IMPROVE QUALITY OF LIFE AND
BUSINESS EFFICIENCY.
Levi’s Stadium
Aruba Technology in Action
First Season Levi’s® Stadium Case Study
“Thanks to VenueNext’s deployment, Levi’s Stadium realized $2M in combined revenue upside and cost savings, on top of the
priceless 360 degree data that we now have on over 203,000 fans. As we enter the 2015 season, VenueNext has already
empowered us to save another $500,000 in costs as we shift entirely to digital ticketing.”
-Paraag Marathe, President, San Francisco 49ers
Don’t know who
is in the building
The venue owner's current pain points:
Lack of data on guest
behavior/preferences
John Smith
E L I T E M E M B E R S T A T U S
7 8 3 A V A I L A B L E P O I N T S
U P G R A D E E L I G I B L E
VenueNext Platform + Aruba + Meridian offerings can solve
this problem by accessing unprecedented real-time data
EASY TO CONSUME, DEVELOPER
READY INFRASTRUCTURE
INNOVATION AT THE SPEED OF THE ECOSYSTEM – NOT A SINGLE VENDOR
Aruba infrastructure:
Wi-Fi, BLE, Wired, WAN
Aruba Mobile First Platform
x
Micro-location
services
Cloud
networking
Location
analytics
Policy
management
Network
management
Network
controls
IT services
Business and user facing applications
9
Bandwidth and a great wifi experience is key
Smartphone	is	the	center	of	user	life.
Without	Bandwidth	Smartphone	is	a	brick	in	your	
pocket
10
Location Analytics via ARUBA Wi-Fi
Anonymized real-time Wi-Fi
data on Aruba Analytics
Location Engine (ALE)
Aruba WLAN
Business
intelligence systems
Client device info
tagged with x/y location,
zone, RSSI values
3rd party analytics partners
11
Location Heatmap
MERIDIAN BLE-BASED SMART VENUES
13
Deliver Self-Guided Wayfinding
14
Add Location Services for BluDot location
15
BLE Location Hardware
Beacons + Sensors + APs
Aruba	Beacons
Blue	dot	directions	
and	notifications	
based	on	real-time	
position
Aruba	AP	w/
integrated	Beacon
Communicates	with	Aruba	
Beacons	and	Meridian	Platform
USB	Beacons
Used	for	location	+	
notifications	+		
Management
16
CONFIDENTIAL	©	Copyright	2015.	Aruba	Networks	– an	HP	Company.	All	rights	reserved. 16
• Over 2,000 Aruba Beacons deployed
• Typical inter-tag distance is 10-20 meters
• Use Cases
• Wayfinding
• Food ordering – dynamic content
• Video licensing – guarantee users are on premise
Levi’s Stadium App Is Built on Meridian SDK &
BLE
17
Example Aruba Beacon Installations
18
Personalized
Push Notifications
Targeted for most loyal customers
Triggered per location, per campaign
Customized per time-of-day, identity
Targeted Location Push Notification
19
Wayfinding & Closest Concession
20
Mobile App
Canopy
Kezar
Wisdom
VENUENEXT WISDOMUnderstand what is happening now
Real-Time Data Enhances
Management
• EXECUTIVE DASHBOARDS
• OPERATIONAL INSIGHTS
• DATA DRIVEN DECISIONS
21
Mobile App
Wisdom
Kezar
Canopy
VENUENEXT CANOPY
Manage Content and the Venue Ecosystem during Events
Canopy
Control for Event Day
Operation
• REAL-TIME CONTROL OF THE
VENUE SYSTEMS
• PUBLISHING TO THE MOBILE APP
• F&B DEMAND MANAGEMENT
• SMART NOTIFICATIONS
22
Mobile App
Canopy
Wisdom
Kezar
Many Use Cases at Venues
• PARKING PASS & TICKET SCANNING
• CONNECTED TO
REAL-TIME DATA DASHBOARD
• BATTERY POWERED, WIFI ENABLED
• ACCESS CONTROL IN CLUBS AND
EVENTS OUTSIDE OF VENUE
Kezar
KEZAR
Enhanced Access Control
23
Mobile App
Canopy
Wisdom
Kezar
KEZAR
Enhanced Access Control
Kezar
Access Control Supports Key Stadium Touchpoints
Game/Concert/Event
Center
Loyalty &
Experience
WayfindingFood, Beverage &
Merchandise
Tickets
& Parking
T I C K E T S & A C C E S S V I D E O F & B / M E R C H A N D I S E L O Y A L T Y W A Y - F I N D I N G
ARUBA’S NEW DIGITAL WORKPLACE IN
SANTA CLARA
Modern Check-in Experience for Guests
+
ClearPass
Guest
ClearPass
Extensions
Unified visitor check-in and
Wi-Fi registration
Hassle-Free Collaboration
AirGroupAruba
Beacon
AppRF.11ac Wave 2 Smart Rate
Switching
Live Room Occupancy Status
Wireless Projection
Skype and Wi-Fi Calling Optimized
App Powered Employee Concierge
New Campus App
Find My Friend
Improved Location Accuracy
Aruba Beacon AppMaker
Gain Space and Network Utilization Insights
Measure Facility Utilization
Proactively Measure Network
Service Health
ALEAruba Central
Aruba BLE-
enabled APs
and Sensors
Meridian Apps
Asset tracking
Indoor Maps
White Label mobile app
Tags and Beacon Management
Location and app analytics
Blue dot wayfinding
Push and Zone campaigns
App
Development
Ecosystem
Via SDK
BLE-enabled
Aruba Tags
Asset
Management
Software
Business
Analytics
Software
Access Points Now Become Asset
Tracking Network
Aruba Tags
Config App
Meridian
Platform
Thank You

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Location based systems in smart buildings

  • 1. ARUBA LOCATION-BASED SYSTEMS IN SMART BUILDINGS Wee Keng Tong System Engineer Manager, South East Asia & Taiwan
  • 2. Founded: 2002 IPO: 2007 Joined HPE: 2015 HPE’s Intelligent Edge Business Unit Intelligent Edge Networking for the Mobile, Cloud, and IoT Era “Customer First, Customer Last” Dedicated Sales and Support Innovation Pioneers Leader in Wired and Wireless Networking Innovation Hubs Santa Clara, CA -HQ, Portland, Canada, China, Costa Rica, India
  • 3. IOT CAN ENRICH THE DIGITAL LANDSCAPE TO IMPROVE QUALITY OF LIFE AND BUSINESS EFFICIENCY.
  • 5. First Season Levi’s® Stadium Case Study “Thanks to VenueNext’s deployment, Levi’s Stadium realized $2M in combined revenue upside and cost savings, on top of the priceless 360 degree data that we now have on over 203,000 fans. As we enter the 2015 season, VenueNext has already empowered us to save another $500,000 in costs as we shift entirely to digital ticketing.” -Paraag Marathe, President, San Francisco 49ers
  • 6. Don’t know who is in the building The venue owner's current pain points: Lack of data on guest behavior/preferences
  • 7. John Smith E L I T E M E M B E R S T A T U S 7 8 3 A V A I L A B L E P O I N T S U P G R A D E E L I G I B L E VenueNext Platform + Aruba + Meridian offerings can solve this problem by accessing unprecedented real-time data
  • 8. EASY TO CONSUME, DEVELOPER READY INFRASTRUCTURE INNOVATION AT THE SPEED OF THE ECOSYSTEM – NOT A SINGLE VENDOR Aruba infrastructure: Wi-Fi, BLE, Wired, WAN Aruba Mobile First Platform x Micro-location services Cloud networking Location analytics Policy management Network management Network controls IT services Business and user facing applications
  • 9. 9 Bandwidth and a great wifi experience is key Smartphone is the center of user life. Without Bandwidth Smartphone is a brick in your pocket
  • 10. 10 Location Analytics via ARUBA Wi-Fi Anonymized real-time Wi-Fi data on Aruba Analytics Location Engine (ALE) Aruba WLAN Business intelligence systems Client device info tagged with x/y location, zone, RSSI values 3rd party analytics partners
  • 14. 14 Add Location Services for BluDot location
  • 15. 15 BLE Location Hardware Beacons + Sensors + APs Aruba Beacons Blue dot directions and notifications based on real-time position Aruba AP w/ integrated Beacon Communicates with Aruba Beacons and Meridian Platform USB Beacons Used for location + notifications + Management
  • 16. 16 CONFIDENTIAL © Copyright 2015. Aruba Networks – an HP Company. All rights reserved. 16 • Over 2,000 Aruba Beacons deployed • Typical inter-tag distance is 10-20 meters • Use Cases • Wayfinding • Food ordering – dynamic content • Video licensing – guarantee users are on premise Levi’s Stadium App Is Built on Meridian SDK & BLE
  • 17. 17 Example Aruba Beacon Installations
  • 18. 18 Personalized Push Notifications Targeted for most loyal customers Triggered per location, per campaign Customized per time-of-day, identity Targeted Location Push Notification
  • 20. 20 Mobile App Canopy Kezar Wisdom VENUENEXT WISDOMUnderstand what is happening now Real-Time Data Enhances Management • EXECUTIVE DASHBOARDS • OPERATIONAL INSIGHTS • DATA DRIVEN DECISIONS
  • 21. 21 Mobile App Wisdom Kezar Canopy VENUENEXT CANOPY Manage Content and the Venue Ecosystem during Events Canopy Control for Event Day Operation • REAL-TIME CONTROL OF THE VENUE SYSTEMS • PUBLISHING TO THE MOBILE APP • F&B DEMAND MANAGEMENT • SMART NOTIFICATIONS
  • 22. 22 Mobile App Canopy Wisdom Kezar Many Use Cases at Venues • PARKING PASS & TICKET SCANNING • CONNECTED TO REAL-TIME DATA DASHBOARD • BATTERY POWERED, WIFI ENABLED • ACCESS CONTROL IN CLUBS AND EVENTS OUTSIDE OF VENUE Kezar KEZAR Enhanced Access Control
  • 23. 23 Mobile App Canopy Wisdom Kezar KEZAR Enhanced Access Control Kezar Access Control Supports Key Stadium Touchpoints
  • 24. Game/Concert/Event Center Loyalty & Experience WayfindingFood, Beverage & Merchandise Tickets & Parking T I C K E T S & A C C E S S V I D E O F & B / M E R C H A N D I S E L O Y A L T Y W A Y - F I N D I N G
  • 25. ARUBA’S NEW DIGITAL WORKPLACE IN SANTA CLARA
  • 26. Modern Check-in Experience for Guests + ClearPass Guest ClearPass Extensions Unified visitor check-in and Wi-Fi registration
  • 27. Hassle-Free Collaboration AirGroupAruba Beacon AppRF.11ac Wave 2 Smart Rate Switching Live Room Occupancy Status Wireless Projection Skype and Wi-Fi Calling Optimized
  • 28. App Powered Employee Concierge New Campus App Find My Friend Improved Location Accuracy Aruba Beacon AppMaker
  • 29. Gain Space and Network Utilization Insights Measure Facility Utilization Proactively Measure Network Service Health ALEAruba Central
  • 30. Aruba BLE- enabled APs and Sensors Meridian Apps Asset tracking Indoor Maps White Label mobile app Tags and Beacon Management Location and app analytics Blue dot wayfinding Push and Zone campaigns App Development Ecosystem Via SDK BLE-enabled Aruba Tags Asset Management Software Business Analytics Software Access Points Now Become Asset Tracking Network Aruba Tags Config App Meridian Platform