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1. NINE ON
By group 8
We care for your future
"We don’t see things as they are,
we see them as we are"

2. DO YOU KNOW?
• Man-made synthetic
Fibber
• An alternative for silk
Strength
Elasticity
Resilience
Lightweight
Strong
Easy to wash and dry
Water-proof
Cost-effective
WHY?

3. BRAND SALIENCE
Need:
• Fabrics
• Cookware
• Plastic fasteners
• Machine parts
• Kitchen utensils
manufacturers
• Automotive and
transportation
• Electronic and electric
• Cloth Industry
• Packaging and print
Target Market Brand Awareness
• Digital Business Model
• Advertising and promotion

4. Benefits: Smart manufacturing, Smart Supply chain, Smart innovation,
Attitudes: Customer feedback and customers experience
Connectedness
Innovative
solutions
Value-adding
Partnership
sustainability
Brand Attributes
BRAND ASSOCIATION

6. BRAND POSITIONING
Market
Segmentation
Offer value
proposition
through
differentiation
Deliver the
value

7. TRANSFORMATION FROM COMMODITY TO
BRAND (BRAND GROWTH)
Market Development
Increase demand of light weight fuel
efficient vehicles.
Textile Industry:
Nylon fibers, clothing.
Consumer products:
kitchen utensils, toys,
sporting goods,
photographic equipment.

8. BRAND PERCEIVED QUALITY
THE PRODUCT CONTEXT
1. Performance
2. Features
3. Conformance with
specifications
4. Reliability
5. Durability
6. Serviceability
7. Fit and finish
THE SERVICE CONTEXT
1. Tangibles
2. Reliability
3. Competence
4. Responsiveness
5. Empathy

9. BRAND LOYALTY
AWARNESS
CONSIDERATION
PREFRENCE
LOYALTY
PROGRAM
ADOVACY