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排名top 1 app 设计攻略 (香港母软件有限公司 周厚文先生)
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商务新世代 - 智能手机「内」「外」攻略 2014年3 月11日
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排名top 1 app 设计攻略 (香港母软件有限公司 周厚文先生)
1.
商務新世代- 智能手機「內」「外」攻略 排名Top 1
App 設計攻略 周厚文 Hau Man Chow MotherApp 副總裁 hauman@motherapp.com
2.
關於 MotherApp MotherApp
成立於2008年, 是 一家以香港為總部的移動應用 (Mobile Apps) 開發和諮詢公司 創辦人 Ken Law & Hau Man Chow 為 Google 最期早員工的之一 我們相信,通過 創新的移動解決方 案, 我們可以幫助人們 創造更 美好的生活
3.
! 我們的客戶
4.
在 Appstore 類別排名榜中 獲
Featured 或 排行頭10名70%+ 2013年, 我們所設計的 Apps
5.
2012及 2013年, 我們所設計的
Apps 50%+ 在 Appstore 類別排名榜中 獲 Featured 或 排行頭 5名
6.
滿意的客戶 是我們追求的成果 "…作為系統開發的合夥人,我很欣賞MotherApp能 夠快速回應及處理不斷變化之優先次序的超然能力。 我們與他們合作得非常愉快。" Jeff Cook, 美國
Home123 項目經理
7.
在 研討會, 你將學會
... (1) 以專業角度分析 何為真正 Top (2) 掌握 Top App 設計 5大原則
8.
你心目中的Top Apps 是那幾個? 它們有什麼特質?
9.
真正 Top App
應有全面的表現 AppStore 排名 用家喜愛程度 (主觀感覺) 反覆使用 程度 促成機構 (商業)目標之效能 項目開發過程 滿足感
10.
雅培面試班 客戶 美國雅培 (Hong
Kong) ! 平台 iPhone ! 發布日期 Oct 26, 2012 ! Appstore 最高排名 Education 第一位 ! MotherApp 負責項目 - Opportunity Research - Solution Development - App Interaction & UI Design - Engineering (iOS & infrastructure) - Microsite design & development
11.
美國雅培面試班 親子片段 1
12.
美國雅培面試班 親子片段 2
13.
! ! 促成機構 我們為客戶達到預期的商業目標 ? 家長和孩子們會連續使用, 以達到品
建立目的 提高EyeQ Plus產品認知程度 促進學前教育學習 增進親子關係
14.
! ! 用家喜愛程度 Appstore 上的評論 ! 積極聆聽 - 客戶 -
朋友 - 網站
15.
! ! 反覆使用程度
16.
! ! 項目開發過程滿足感 > 主動探究, 尋找最佳方案 >
超越App開發(e.g. 視頻拍攝指導,視頻編 輯) > 靈活解決客戶的日程安排的限制 願意以夥伴的角度作出發點
17.
掌握 Top App
設計 5大原則
18.
保持頭腦清醒, ! 避免墮入! ”功能”迷宮 # 1
19.
策略致勝 - ! 找出最能達致 業務突破的! 機會是什麼?! # 2
20.
真正的設計是一個! 能夠有效了解問題和提供 最佳用戶體驗方案的過程 # 3
21.
卓越的技術開發 和 品質監控團隊! 是建構出色用戶體驗 的根基 # 4
22.
專業的 App 項目! 並不止步於完成
AppStore 提交 # 5
23.
專業的 App 項目並不止 步於完成 AppStore ! ! 提交 卓越的技術 開發
和品質 監控團隊是 建構出色用 戶體驗的根 基 真正的設計 是一個能夠 有效了解問 題和提供最 佳用戶體驗! 方案的過程 策略致勝 - ! 找出最能達 致業務突破 的機會是什 麼? 保持頭腦清醒, ! 避免墮入! ”功能”迷宮 # 1 # 2 # 3 # 4 # 5 Top App 設計 5大原則
24.
排名Top 1 App 設計攻略 Hau
Man Chow ! Vice President ! hauman@motherapp.com Q&A
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