Presenation given by Keith Wheeler, Chair of the IUCN Commission on Education and Communication to the

1. INTERNATIONAL UNION FOR CONSERVATION OF NATURE
Commission on Education
and Communication
Annual Report to Council 2010

2. Science & Learning Unit
• CEC found a new home in January
• New CEC Focal Point joined in July
• New part-time administrative assistance
• CEC welcomes this support, as does our
longstanding Membership Liaison Officer
Dr. Susan Mainka
Rod Abson
Wendy Price
Cecilia Nizzola-Tabja

3. In the International
Year of Biodiversity,
CEC focused on
‘Communicating
Biodiversity’

4. • CEC organized a CEPA Side
Event at CBD COP10 in
Nagoya
• Key organizers included the
Commission, IUCN members
and the Secretariat – IUCN’s
three strands
Bringing Science
to Life

5. Premier of new video: ‘Love. Not Loss.’
• Premiere of a new video from CEC with support from Secretariat of the
Convention on Biological Diversity and Wildscreen
“It’s not the depressing
accounts of the wildlife we
are losing that moves us,
it’s awe and wonder,
enhanced by
understanding,
that can inspire us to take
action. It's love, not loss.”

6. Positive for the public;
Need messages for policy makers
• Messages of loss generate
apathy and guilt but not action;
Celebrate love of nature as a
driver of public behaviour.
• Need messages are the
cornerstone of policy and
business decisions.
• The book Branding Biodiversity
applies marketing to nature to
get the results IUCN wants.

7. • Signed an MOU with the State of Jalisco, Mexico,
to promote strategic communication for
biodiversity
• Promoted the biodiversity campaigns of the
French Committee for IUCN, Futerra, Secretariat
of the Convention on Biological Diversity, and
Wildscreen

8. CEPA workshops
• Regional workshop for North
Africa & Mediterranean
organized by Brahim Haddane,
CEC Regional Vice-Chair for
Northern Africa, and Susana
Calvo, Spanish Ministry of the
Environment
• Workshops in Bangladesh,
Indonesia and Peru

9. CEC contributed
across the
IUCN One
Programme
in 2010

10. A Climate for Learning
• Developed the Climate Science e-Learning
Course with IUCN’s Climate Change
Coordinator
• Co-sponsored a forum on energy, climate
change and national security in Washington
• Participated in an expert climate knowledge
management meeting with WMO
• Delivered session at FAO ABDC conference
on ‘Empowering public participation in
informed decision-making’

11. Livelihoods and Green Economy
• Contributed to Arborvitae special
issue, for 2011 International Year of
Forests
• Participated in IUCN workshop on
greening world economy
• Writing chapter for IUCN Eastern and
Southern Africa Regional Office on
how to influence policy process

12. Collaboration and Partnership
• Co-sponsored ‘Healthy
Environment, Healthy People’
conference with University of
Guadalajara (IUCN member)
• Promoted Biodiversity Media
Alliance
• Juried IUCN-Reuters-
COMplus Award

13. Collaboration with Commissions
• Engaged CEL in dialogue on
climate change and
environmental security
• Contributed to interactive
training course for IUCN Red
List assessors
• Planning for CEC workshops at
CEESP ‘Sharing Power’
conference

14. 2 Meetings
in Scotland
• Annual CEC meeting
combined Steering
Committee and Specialty
Group Leaders in Aviemore
• Participated in IUCN UK
Conference ‘Nature –
What’s in it for me’ with a
speakers panel of CEC
experts

15. Building our Network
IN THE REGIONS
• New National Activators
• Regional surveys of
members in Africa and
South America
• Dedication of new IUCN
office in Brazil

16. ON THE INTERNET
• Website
• Newsletter
• Social networking
• Anticipating new IUCN
membership system
Building our Network

17. Intergenerational Partnerships
• Supported process of
appointing young person
to Council, Grace Mwaura
CEC Young Professionals
Leadership Team:
• Selected Yvonne Otieno
as youth rep for Nagoya
• Advocated youth
engagement in IUCN
and Commissions

18. • Develop new Strategic Plan
• Prepare for IUCN World Conservation
Congress in Jeju, Korea
• Focus on strategic communication,
biodiversity, climate change and
environmental security
• Strengthen regional networks
• Collaborate and integrate across the
IUCN Programme
• Broker alliances with non-traditional
partners
• Engage new audiences
• Integrate more effectively Strategic
Communication, Learning and
Knowledge Management
CEC in the near future

19. CEC MISSION
Driving change for the co-creation of sustainable
solutions through leading communication,
learning and knowledge-management in IUCN
and the wider conservation community.