These are the opening and closing slides from the AWS AWSome Day that took place in London on September 9th.

1. AWSome Day: Intro
ianm@amazon.com
@IanMmmm
Ian Massingham - Technical Evangelist
9 September 2015
#AWS #AWSomeDay

2. Feedback. It’s really important to us
Please fill out the survey that you
receive after the event
#AWS
#AWSomeDay

3. Introduction to AWS
Ian Massingham
AWS Technology Evangelist
@IanMmmm
ianm@amazon.com

4. 2008 2009 2010 2011 2012 2013 2014
Over 1 Million
Active Customers
“Active customer” is defined as a non-Amazon customer with AWS account usage activity in the past month, including the free tier

5. Startup Customers
http://aws.amazon.com/solutions/case-studies/
Meerkat

6. Enterprise Customers
http://aws.amazon.com/solutions/case-studies/

7. ISV Partners
http://aws.amazon.com/solutions/case-studies/

8. Gartner
“Magic
Quadrant
for
Cloud
Infrastructure
as
a
Service,”
Lydia
Leong,
Douglas
Toombs,
Bob
Gill,
Gregor
Petri,
Tiny
Haynes,
May
28,
2014.
This
Magic
Quadrant
graphic
was
published
by
Gartner,
Inc.
as
part
of
a
larger
research
note
and
should
be
evaluated
in
the
context
of
the
enMre
report.
The
Gartner
report
is
available
at
hNp://aws.amazon.com/resources/analyst-­‐
reports/.
Gartner
does
not
endorse
any
vendor,
product
or
service
depicted
in
its
research
publicaMons,
and
does
not
advise
technology
users
to
select
only
those
vendors
with
the
highest
raMngs.
Gartner
research
publicaMons
consist
of
the
opinions
of
Gartner's
research
organizaMon
and
should
not
be
construed
as
statements
of
fact.
Gartner
disclaims
all
warranMes,
expressed
or
implied,
with
respect
to
this
research,
including
any
warranMes
of
merchantability
or
fitness
for
a
parMcular
purpose.
Gartner Magic Quadrant
Cloud Infrastructure as a Service

9. Cloud Has Become The New Normal

10. What Are The Patterns Of This
New Normal?

11. Start-ups Build Businesses From
Scratch In The Cloud
1

12. No legacy Lower cost structureNo dependencies
S
Move quickly
Building All Applications In The Cloud

13. Disrupt Long Standing Industries, Quickly
Hotels Storage Gaming
Collaboration Matchmaking

14. Speed Is Not Just For Start-ups:
Companies of All Sizes Move Faster Than Ever Before
2

16. It’s Impossible To Stay Competitive Today
Without The Cloud

17. In The Old Days…
Spend millions for expensive, inflexible,
slow-moving infrastructure that is
#FrozenInTime

18. Old World
Large upfront capital investment
Basic compute and storage only
Responsible for feature upgrades
Slow to get new capabilities
Low, variable cost
Broad and deep platform
New features arrive daily
Ready to use

19. Enterprises Are Using The Cloud For
New Apps & Digital Transformation
StatCast App platform Healthcare E-commerce
Digital Personal Finance Web Digital content

20. Customers Want Access To The
Sunday Roast with all the Trimmings
3

21. Key Components Of Agility
+ =
Quick to
provision
Don’t have to
reinvent the wheel
Vast infrastructure
technology platform

22. Infrastructure ServicesRegions
Availability
Zones
Compute Storage
Objects, Blocks, Files
Networking CDN
Databases
SQL, NoSQL, Caching
Vast Infrastructure Technology Platform

23. Infrastructure Services
Security & Management
Enterprise
Apps
Virtual Private
Networks
Identity &
Access
Encryption
Keys
Configuration Monitoring Dedicated
Regions
Availability
Zones
Compute Storage
Objects, Blocks, Files
Networking CDN
Sharing &
Collaboration
Virtual
Desktops
Directories
Email &
Calendaring
Storage
Gateway
Analytics Mobile Development
Data Warehousing
Hadoop
Streaming
Data Pipelines
Machine
Learning
Source
Code
Containers
Deployment
Build Tools
DevOps
Identity
Sync
Mobile Analytics
Push Notifications
Mobile Backend
Platform Services
Functions
Mobile & Web
Front-end
Data Store
Identity
Real-time
Management
Tools
Notifications
Queueing
Orchestration
Search
Email
Hybrid Cloud
Management
Identity Federation
Direct
Connect
Backups
Deployment
Integrated
Management
Databases
SQL, NoSQL, Caching
App
Vast Infrastructure Technology Platform

24. Compute Storage Auditing, Security &
Compliance
Relational
Databases
RDS for MySQL
RDS for SQL Server
RDS for Oracle
RDS for PostgreSQL
RDS for Amazon Aurora
Configuration history
Usage audit logs
Change notifications
Dedicated HSMs
Customer controlled keys
Block storage:
Magnetic
General Purpose SSD
Provisioned IOPS SSD
Multi-AZ synchronous replication
Read replica support
Object storage:
Life cycle management
Event triggers
Data locality control
General Purpose (M4)
Compute Optimized (C4)
Memory Optimized (R3)
GPU Optimized (G2)
Storage Optimized (D2)
IO Optimized (I2)
Low cost, burst-able performance (T2)
Expansive Services With Depth of Functionality

25. 2008 2009 2010 2011 2012 2013 2014
516
280
159
82
6148
24
AWS Rapid Pace Of Innovation
516 major new features and services launched in 2014

26. Invention Is Continuous
4

27. For Example, Consider Compute…
m1.small General Purpose (M3)
Compute Optimized (C4)
Memory Optimized (R3)
GPU Optimized (G2)
Storage Optimized (D2)
IO Optimized (I2)
Low cost, burst-able performance (T2)
New

28. Building With Smaller Blocks
Quicker to build Lower costEasier to adapt and update
</> </></>

29. Containers, the Cloud & Application Architecture
Application
portability
Environment
fidelity
Continuous
deployment
High availability
& scale

30. Amazon EC2 Container Service
Launch and terminate
Docker containers
Across a cluster
of EC2 instances
Mount persistent
volumes at launch
Private Docker
repositories

31. Shrinking Compute To Atomic
Scale With AWS Lambda

32. AWS Lambda: An Event Driven
Computing Service
Events from AWS services Cloud Functions
in Node.js
Automatic execution with
no servers to provision

33. How Are Customers
Using AWS Lambda?
Data triggers Stream processing Indexing &
synchronization
1
10
0
11
1 1
1
0
0
0
0
0 1
10
0
11
1 1
1
0
0
0
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10
0
11
1 1
1
0
0
0
0
0 1
10
0
11
1 1
1
0
0
0
0
0
IoT Server-free
back-end

34. us-west-2
ELB
ELB
Bidders
Ad Servers
us-east-1
ELB
ELB
Bidders
Ad Servers
eu-west-1
ELB
ELB
Bidders
Ad Servers
ap-southeast-1
ELB
ELB
Bidders
Ad Servers
ap-northeast-1
ELB
ELB
Bidders
Ad Servers
Kinesis
S3
60B Events/
Day
600k Files/
Day
SQS
SQS
SQS
SQS
Machine
Learning
Analytics
Dynamic
Creatives
Profiles
DynamoDB
us-west-2
DynamoDB
us-east-1
DynamoDB
eu-west-1
DynamoDB
ap-southeast-1
DynamoDB
ap-northeast-1

35. Create robust, scalable and secure APIs in minutes
Amazon API Gateway
Versioning Metering and
throttling
Caching Signing &
authorization
SDK
generation

36. Learning more about AWS

37. aws.amazon.com/blogs/aws
aws.amazon.com/new
@AWScloud @AWS_UKI

38. Let’s Get Started
@IanMmmm
ianm@amazon.com
Ian Massingham
AWS Technology Evangelist

39. What’s Next?
ianmas@amazon.com
@IanMmmm
#AWS #AWSomeDay

40. Certification
aws.amazon.com/certification
Self-Paced Labs
aws.amazon.com/training/
self-paced-labs
Try products, gain new skills,
and get hands-on practice
working with AWS technologies
aws.amazon.com/training
Training
Validate your proven skills and
expertise with the AWS platform
Build technical expertise to
design and operate scalable,
efficient applications on AWS
AWS Training & Certification

41. AWS Self-Paced Labs
Gain practical, hands-on experience working with technology
in a practice environment
Explore and experiment with new products
Acquire new and practical skills in a convenient, flexible, and
consumable format
More than 50 AWS self-paced labs are available ranging from
introductory to advanced topics
aws.amazon.com/training/self-paced-labs

42. Instructor-Led Training
Solutions
Architects
Developers
SysOps
Administrators
Architecting
on AWS
Advanced Operations
on AWS
Developing
on AWS
Systems Operations
on AWS
AWS
Essentials
Architecting on AWS:
Advanced Concepts
Getting Started Advanced
Introduction
to AWS
Series
Big Data
on AWS
Specialty
aws.amazon.com/training

43. Certification Roadmap
aws.amazon.com/certification
Master
Level
Professional
Level
Associate
Level
AWS Certified
Solutions Architect –
Professional Level Exam
AWS Certified
Solutions Architect –
Master Level Exam
AWS Certified
Solutions Architect –
Associate Level Exam
AWS Certified
SysOps Administrator –
Associate Level Exam
AWS Certified
Developer –
Associate Level Exam
Available
Solutions Architect Developer SysOps Administrator
Planned
AWS Certified
DevOps Administrator – Professional Level Exam

44. Create an AWS Account
Visit aws.amazon.com to create an AWS account

45. Take a Free Lab
Visit run.qwiklab.com

46. Try a New Service
Find out more at aws.amazon.com/free & aws.amazon.com/new

47. AWS User Groups
www.meetup.com/AWSUGUK

48. Thank You
#AWS #AWSomeDay

49. Follow
us
for m
ore
events
&
w
ebinars
@AWS_UKI for local AWS events & news
@AWScloud for Global AWS News & Announcements
#AWS #AWSomeDay