4. Asian Bond Launch Campaign summary Tactical. A large part of our target audience has a strong affiliation to Asian markets and is likely to be interested in a specialist fund like this. Promotion will be of a tactical nature linked to strategic focus on EMD Fund. 2 April 2011 Middle East Formal launch in Germany, where interest lies with family offices, Depot A banks, insurers, asset managers and fund-of-funds. Tactical activity in France with an initial target base of private clients and IFAs, followed by institutional investors when there is a longer track record. Tactical activity in other European markets. 21 June 2011 Europe – Germany, Finland, France, Spain & Switzerland Market Launch Date UK 2 April 2011 Tactical. Interest across this market is expected to be very limited and to be approached through tactical opportunities – the retail audience have limited appetite for specialist emerging market regional funds. Europe – Sweden & Luxembourg 22 April 2011 Formal launch in Luxembourg with activity focused through roundtable lunches with key buyers. Similar activity in Sweden once sales manager appointed. Asia 18 August 2011 for Hong Kong Formal launch in Hong Kong will launch to second tier banks, with a focus on first tier banks once there is a longer track record. Asian Bond funds are one of the most popular sectors in Taiwan with target audience of banks and unit linked insurance platforms with medium risk profiles but registration is likely to be substantially later. Not included in Korea phase 1 registrations. Institutional Clients within the UK and European markets are expected to have limited interest in the Fund. Asian institutional interest potentially from SWF and certain insurance companies.