Jung-Mi Vogt gave a presentation about her background working in visualization culture and the automotive industry. She has worked at several studios creating 3D visualizations and movies for automotive companies like Toyota and Hyundai. She discussed how virtual visualization can benefit manufacturers by reducing costs and prototyping. Vogt also showed examples of projects she worked on, including concept videos for Hyundai and special effects for movies like Harry Potter and Priest.

2. ICON 2011
Visualization Culture in Automotive industry
Saatchi & Saatchi LA
Jung-Mi Vogt

3. About me
• My background
• BFA in Hanseo University
• MFA in Rochester Institute of Technology
• Reality Check Studio: Motion Graphics
• Sassoon Film Design: 6K IMAX movies
• Rhythm and Hues Studio: Garfield 2, Night at the
Museum and Superman

4. About me
• My background
• RTT USA: High-end visualization for print and film
• Shaded box Animation Studio: HOP
• New Wave Entertainment
• Saatchi & Saatchi

5. Saatchi & Saatchi DFS
• Saatchi & Saatchi is a global Advertising Agency network
with 140 offices in 80 countries.
• We exclusively work for Toyota Motor and manage 3D
Data for Toyota, Lexus and Scion.
• We have 3D department in Los Angeles office.
• 3D department work closely with creative department to
create visual products (Brochure, catalogue, online
gallery, web configuration, demo movies, print etc.)
• 3D department works with vendors

6. Show Reel Rotor Studio

7. Show Reel RTT

8. The benefit of visualization
• Gives manufacturers the ability to virtually explore a complete product
before it is built
• The ability to cut costs when designing prototypes
• Manufacturers can visualize and simulate real-world performance of the
design with less reliance on costly physical prototypes

9. Traditional photography vs CG imagery
• Studio photography vs studio lighting
• Location Photo shoot vs environment lighting with HDRI

10. Show Reel RTT

11. 3D Data

12. Material applied with x-ray view

13. Avalon Online photo gallery

14. Highlander Interior airbag visualization

15. Toyota.com Toyota build your own car online

16. Hyundai Curb Concept Car
• The Curb concept is compact Urban Activity Vehicle with
an evolved design and technology
• Our team created movie that was shown at Detroit auto
show in January 2011

17. Hyundai Auto show Hyundai Curb concept car

18. Hyundai Curb Concept Car Workflow
• Brainstorming concept ideas
• Story board, look development
• 3D Data preparation, building environment
• Rigging
• Animation the car and cameras
• Lighting and rendering
• Compositing

19. Render Passes Hyundai Curb concept car

20. Camry Nascar

21. Camry Demo movie Aerodynamics story board

22. Camry Demo movie Performance story board

23. Camry Demo movie Aerodynamics movie

24. New Wave Entertainment
• New Wave Entertainment provides VFX
services, design, interactive, marketing and production for
feature film
• Projects I have worked on at NEW
- Priest
- Fast 5
- Harry Potter and the Deathly Hallows Part 2
- Smurfs

25. Harry Potter and the Deathly
3D Mesh Hallows Part 2

26. Harry Potter and the Deathly
Final render Hallows Part 2

27. Final render Priest Bike

28. Rigging Smurfs

29. Summary of presentation
• What area are you interested in the most
• How to present yourself (Online portfolio and interview)
• What makes you are special than any other people who are
applying the same position
• Be sure to be a good team player
• Be passionate what you do