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Good Reads
 Walter Isacason. Based on more than forty interviews with
 Jobs conducted over two years—as well as interviews with
 more than a hundred family members, friends, adversaries,
 competitors, and colleagues—Walter Isaacson has written a
 riveting story of the roller-coaster life and searingly intense
 personality of a creative entrepreneur whose passion for
 perfection and ferocious drive revolutionized six industries:
 personal computers, animated movies, music, phones, tablet
 computing, and digital publishing.




 Steven Blank. The essential book for anyone bringing a product
 to market, writing a business plan, marketing plan or sales
 plan. Step-by-step strategy of how to successfully organize
 sales, marketing and business development for a new product
 or company. The book offers insight into what makes some
 startups successful and leaves others selling off their furniture.
 Packed with concrete examples, the book will leave you with
 new skills to organize sales, marketing and your business for
 success.



 Alexander Osterwalder, Yves PigneurBusiness Model
 Generation is a handbook for visionaries, game changers, and
 challengers striving to defy outmoded business models and
 design tomorrow's enterprises. If your organization needs to
 adapt to harsh new realities, but you don't yet have a strategy
 that will get you out in front of your competitors, you
 need Business Model Generation.



 William Draper III. Entrepreneurs drive the future, and the
 last several decades have been a thrilling ride of astounding,
 far-reaching innovation. Behind this transformative progress
 are also the venture capitalists—who are at once the
 investors, coaches and allies of the entrepreneurs. William H.
 Draper III knows this story first-hand, because as a venture
 capitalist, he helped write it. For more than 40 years, Bill
 Draper has worked with top entrepreneurs in fabled Silicon
 Valley, where today’s vision is made into tomorrow’s reality.
  The Startup Game is the first up-close look at how the
 relationship between venture capitalists and entrepreneurs is
 critical to enhancing the success of any economy.
Eric Ries. The Lean Startup approach fosters companies that
are both more capital efficient and that leverage human
creativity more effectively. Inspired by lessons from lean
manufacturing, it relies on “validated learning,” rapid scientific
experimentation, as well as a number of counter-intuitive
practices that shorten product development cycles, measure
actual progress without resorting to vanity metrics, and learn
what customers really want. It enables a company to shift
directions with agility, altering plans inch by inch, minute by
minute.

Rather than wasting time creating elaborate business
plans, The Lean Startup offers entrepreneurs - in companies
of all sizes - a way to test their vision continuously, to adapt
and adjust before it’s too late. Ries provides a scientific
approach to creating and managing successful startups in a
age when companies need to innovate more than ever.
Brant Cooper, Patrick Vlaskovits Customer Development is a
four-step framework for helping startups discover and validate
their customers, product, and go-to-market strategy,
developed by Steve Blank and an integral part of Eric
Ries' Lean Startup methodology. Focused on the Customer
Discovery step, The Entrepreneur's Guide to Customer
Development is an easy to follow guide for finding early
adopters, building a Minimum Viable Product, finding
Product-Market fit, and establishing a sales and
marketing roadmap.




Peter Sims. What do Apple CEO Steve Jobs, comedian Chris
Rock, prize-winning architect Frank Gehry, the story
developers at Pixar films, and the Army Chief of Strategic
Plans all have in common? Bestselling author Peter Sims
found that all of them have achieved breakthrough results by
methodically taking small, experimental steps in order to
discover and develop new ideas. Rather than believing they
have to start with a big idea or plan a whole project out in
advance, trying to foresee the final outcome, they make a
series of little bets about what might be a good direction,
learning from lots of little failures and from small but highly
significant wins that allow them to happen upon unexpected
avenues and arrive at extraordinary outcomes.

Geoffrey Moore. Here is the bestselling guide that created a
new game plan for marketing in high-tech industries. Crossing
the Chasm has become the bible for bringing cutting-edge
products to progressively larger markets. This edition
provides new insights into the realities of high-tech
marketing, with special emphasis on the Internet. It's
essential reading for anyone with a stake in the world's most
exciting marketplace.
Andrew Grove. In Only the Paranoid Survive, Grove
reveals his strategy of focusing on a new way of measuring
the nightmare moment every leader dreads--when massive
change occurs and a company must, virtually overnight, adapt
or fall by the wayside.

Grove calls such a moment a Strategic Inflection Point, which
can be set off by almost anything: mega-competition, a
change in regulations, or a seemingly modest change in
technology. When a Strategic Inflection Point hits, the
ordinary rules of business go out the window. Yet, managed
right, a Strategic Inflection Point can be an opportunity to win
in the marketplace and emerge stronger than ever.
Po Bronson. In his national bestseller The Nudist on the
Late Shift he tells the true story of the mostly under-thirty
entrepreneurs and tech wizards, immigrants and investors,
dreamers and visionaries, who see the Valley as their Mecca.
Taking us inside the world of these newcomers, brainiacs,
salespeople, headhunters, utopians, plutocrats, and
innovators as they transform our culture, The Nudist on the
Late Shift is a defining portrait of a new generation in the
whirl of an information revolution and an international gold
rush.




Michael Lewis. As American capitalism undergoes a seismic
shift, Michael Lewis, author of the bestselling Liar's Poker,
sets out on a Silicon Valley safari to find the true
representative of the coming economic age. All roads lead
to Jim Clark, the man who rewrote the rules of American
capitalism as the founder of (so far) three multi-billion dollar
companies--Silicon Graphics, Netscape, and Healtheon.
Lewis's shrewd, often brilliantly funny, narrative provides
ahead-of-the-curve observations about the Internet explosion
and how the success of Silicon Valley companies is forcing a
reassessment of traditional Wall-Street business models.



Robert Cringely. Computer manufacturing is--after cars,
energy production and illegal drugs--the largest industry in
the world, and it's one of the last great success stories in
American business. Accidental Empires is the trenchant,
vastly readable history of that industry, focusing as much on
the astoundingly odd personalities at its core--Steve Jobs, Bill
Gates, Mitch Kapor, etc. and the hacker culture they spawned
as it does on the remarkable technology they created.
Cringely reveals the manias and foibles of these men (they
are always men) with deadpan hilarity and cogently
demonstrates how their neuroses have shaped the computer
business. But Cringely gives us much more than high-tech
voyeurism and insider gossip. From the birth of the transistor
to the mid-life crisis of the computer industry, he spins a
sweeping, uniquely American saga of creativity and ego that
is at once uproarious, shocking and inspiring.

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Silicon valley link favorite links-24 apr 2012

  • 1. Good Reads Walter Isacason. Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. Steven Blank. The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success. Alexander Osterwalder, Yves PigneurBusiness Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. William Draper III. Entrepreneurs drive the future, and the last several decades have been a thrilling ride of astounding, far-reaching innovation. Behind this transformative progress are also the venture capitalists—who are at once the investors, coaches and allies of the entrepreneurs. William H. Draper III knows this story first-hand, because as a venture capitalist, he helped write it. For more than 40 years, Bill Draper has worked with top entrepreneurs in fabled Silicon Valley, where today’s vision is made into tomorrow’s reality. The Startup Game is the first up-close look at how the relationship between venture capitalists and entrepreneurs is critical to enhancing the success of any economy.
  • 2. Eric Ries. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever. Brant Cooper, Patrick Vlaskovits Customer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries' Lean Startup methodology. Focused on the Customer Discovery step, The Entrepreneur's Guide to Customer Development is an easy to follow guide for finding early adopters, building a Minimum Viable Product, finding Product-Market fit, and establishing a sales and marketing roadmap. Peter Sims. What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, the story developers at Pixar films, and the Army Chief of Strategic Plans all have in common? Bestselling author Peter Sims found that all of them have achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas. Rather than believing they have to start with a big idea or plan a whole project out in advance, trying to foresee the final outcome, they make a series of little bets about what might be a good direction, learning from lots of little failures and from small but highly significant wins that allow them to happen upon unexpected avenues and arrive at extraordinary outcomes. Geoffrey Moore. Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
  • 3. Andrew Grove. In Only the Paranoid Survive, Grove reveals his strategy of focusing on a new way of measuring the nightmare moment every leader dreads--when massive change occurs and a company must, virtually overnight, adapt or fall by the wayside. Grove calls such a moment a Strategic Inflection Point, which can be set off by almost anything: mega-competition, a change in regulations, or a seemingly modest change in technology. When a Strategic Inflection Point hits, the ordinary rules of business go out the window. Yet, managed right, a Strategic Inflection Point can be an opportunity to win in the marketplace and emerge stronger than ever. Po Bronson. In his national bestseller The Nudist on the Late Shift he tells the true story of the mostly under-thirty entrepreneurs and tech wizards, immigrants and investors, dreamers and visionaries, who see the Valley as their Mecca. Taking us inside the world of these newcomers, brainiacs, salespeople, headhunters, utopians, plutocrats, and innovators as they transform our culture, The Nudist on the Late Shift is a defining portrait of a new generation in the whirl of an information revolution and an international gold rush. Michael Lewis. As American capitalism undergoes a seismic shift, Michael Lewis, author of the bestselling Liar's Poker, sets out on a Silicon Valley safari to find the true representative of the coming economic age. All roads lead to Jim Clark, the man who rewrote the rules of American capitalism as the founder of (so far) three multi-billion dollar companies--Silicon Graphics, Netscape, and Healtheon. Lewis's shrewd, often brilliantly funny, narrative provides ahead-of-the-curve observations about the Internet explosion and how the success of Silicon Valley companies is forcing a reassessment of traditional Wall-Street business models. Robert Cringely. Computer manufacturing is--after cars, energy production and illegal drugs--the largest industry in the world, and it's one of the last great success stories in American business. Accidental Empires is the trenchant, vastly readable history of that industry, focusing as much on the astoundingly odd personalities at its core--Steve Jobs, Bill Gates, Mitch Kapor, etc. and the hacker culture they spawned as it does on the remarkable technology they created. Cringely reveals the manias and foibles of these men (they are always men) with deadpan hilarity and cogently demonstrates how their neuroses have shaped the computer business. But Cringely gives us much more than high-tech voyeurism and insider gossip. From the birth of the transistor to the mid-life crisis of the computer industry, he spins a sweeping, uniquely American saga of creativity and ego that is at once uproarious, shocking and inspiring.