Schein flatworld presentation 08 10 11

1. E-Texts – Flatworld Pros and Cons Dr. David D. Schein, MBA, JD, Ph.D. Assistant Professor Reginald F. Lewis School of Business Virginia State University ALSB 2011 Annual Conference “ Technology of Teaching – Matching the Media to the Message”

2. Problem: The $200 Textbook

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5. U Stewart Calculus $205 Campbell Biology $193 Brown Chemistry $207 Wade Psychology $155 Mankiw Economics $192 Ross Corp Finance $205

6. The Pain is not evenly distributed.

7. “ With Their Whole Lives Ahead of Them” by Jean Johnson, Jon Rochkind. Amber N. Ott & Samantha DuPont Prepared with support from the Bill & Melinda Gates Foundation

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9. Students Respond (internet’s disruptive impact on textbook industry) U

10. Students Respond Publishers React (internet’s disruptive impact on textbook industry) U

11. Students Respond Publishers React (internet’s disruptive impact on textbook industry) U

12. Authors Faculty Students U

13. Free & Open Textbooks by EXPERT AUTHORS

14. Authors Faculty Students Great Textbooks Openly Licensed Student Choices

15. Student Choices Top Authors Professionally Developed Fully Supported Openly Licensed Authors Great Textbooks

16. Student Choices Top Authors Professionally Developed Fully Supported Openly Licensed Faculty MIYO Platform Great Textbooks Openly Licensed

22. Student Choices Top Authors Professionally Developed Fully Supported Openly Licensed Faculty Great Textbooks Openly Licensed Customization Platform

23. Student Choices Top Authors Professionally Developed Fully Supported Free Online Openly Licensed Web-Hosted Accessible Versions Students Great Textbooks Openly Licensed Customization Platform

24. Student Choices Top Authors Professionally Developed Fully Supported Format Choices Openly Licensed Students Free Online Great Textbooks Openly Licensed Customization Platform

25. Student Choices Top Authors Professionally Developed Fully Supported Format Choices Openly Licensed Students Free Online Great Textbooks Openly Licensed Customization Platform Softcover In Bookstore or Direct-to-Student

26. Student Choices Top Authors Professionally Developed Fully Supported Format Choices Openly Licensed Students Free Online Softcover Audio PDF iPad / Kindle / Sony iPhone $35 / $70 $40 / $2.50 $25 / $2.50 $25 $25 Web Book FREE Great Textbooks Openly Licensed Customization Platform

27. Student Choices Top Authors Professionally Developed Fully Supported Format Choices Openly Licensed Students Free Online Study Aids Audio Study Guides Online Quizzes Digital Flashcards $14.95 / $2.50 Great Textbooks Openly Licensed Customization Platform

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32. Second Model: Institutional Seat License

33. Student Choices Top Authors Professionally Developed Fully Supported Format Choices Openly Licensed Free Online Study Aids Students Great Textbooks Openly Licensed Customization Platform

34. Top Authors Professionally Developed Fully Supported Openly Licensed Seat License Model All Digital Formats & Study Aids Print Options Institution FKW Hosted College Hosted Print Books Included Print Books Optional (via FWK or EdMap) Great Textbooks Openly Licensed Customization Platform

35. “ Flat World Knowledge offered the Business School a bulk rate of $20 per student, per course that allows users to download digital textbooks, audio versions, iPad editions, as well as study aids..”

36. “ Flat World Knowledge offered the Business School a bulk rate of $20 per student, per course that allows users to download digital textbooks, audio versions, iPad editions, as well as study aids..”

37. In Fall 2010 & Spring 2011, 991 students at the Reginald F. Lewis School of Business registered for 1,352 Flat World Knowledge Textbooks and saved an estimated $135,000 in textbook costs. ©Andrew Feldstein 2011. All rights reserved. Used with permission.

38. 1. Affordability: 47% of our students were purchasing textbooks. 2. Accessibility: Content needs to be available to students when, where, and how they want it. 2 Primary Reasons For Creating the FWK Digital Initiative ©Andrew Feldstein 2011. All rights reserved. Used with permission.

39. ©Andrew Feldstein 2011. All rights reserved. Used with permission. Flat World Adoption Rate Fall & Spring Time Fall 10 Enrolled Fall 10 Registered % Spring 11 Enrolled Spring 11 Registered % T1- end 1st wk 794 361 45.5% 718 400 55.71% T2-start 2nd wk 794 507 63.85% 718 514 71.59% T3-end of 2nd wk 794 652 80% 718 603 84% T4-mid 4th wk 794 671 84.5% 718 655 91.23% T5-end semester 794 690 87% 718 681 95%

40. What are students saying? How Would You Rate Flat World Knowledge? ©Andrew Feldstein 2011. All rights reserved. Used with permission.