With the growth of social media, Web 2.0, and mobile devices, people are using websites in ways (and locations) like they never have before. How have the systems we use to create websites kept up? Based on the new Idealware report, a Consumers Guide to Nonprofit Content Management Systems, learn what 11 of the most popular open-source and proprietary CMSs have done to address the demands of today’s Internet: who passed, and who failed?

1. The 2013 Content
Management System
Report Card
#13NTCcms
Kyle Andrei
Laura Quinn

3. Introductions: www.idealware.org

4. What Does a Content Management
System Do?

5. What is a CMS, Anyway?

6. There’s Two Models of Websites
Static Pages
Update with HTML, DreamWeaver,
etc

7. Database Backed CMS

8. CMSs Let You Update Text
WordPress
Almost all have a “WYSIWYG” editor

9. CMSs Let You Update Photos
Squarespace

10. Define the Look and Feel of a Site

11. Create Pages
Joomla
They’ll let you add new pages and place them in the website

12. Create Content Objects
Luminate (formerly Convio)

13. No CMS Can Build Your Site For You!
It can’t:
• Design a site that is
useful to your visitors
• Ensure a functional
and usable site
• Make sure the site
enhances your brand
• Write your text and
take your pictures
• Provide timely
content updates
Only a human can do those things!

14. But Not All CMSs are Created Equal

15. What Should You Be Evaluating For?

16. Ease of Setup
• Do you need to setup
your website yourself?
• Can you use an existing
graphic design?
• Can you understand
how to structure a site in
a reasonable amount of
time?

17. Power and Flexibility
Do you need to support:
• a complicated site
structure?
• a complicated work flow?
• A multi-language site?
• A multi-site structure?
If you don’t know what
these mean… this probably
doesn’t apply to you!

18. Integrating with Constituent Data
• Can the system integrate at
with your current constituent
database– out-of-the box?
With some work?
• Or is it worth switching
constituent system to have
an integrated solution?

19. Cost

20. Extensibility
• Can you get add-ons
to do what you need?
• Can you create
custom structures in
the system?
• Can you adapt the
code to do anything
you want?

21. Support for the System
• Who is in charge of system
development?
• Where can you go for help?
• How likely is it to be around
down the road?

22. Open Source vs. Proprietary?
It’s not a simple
question. Each
system has a
different profile on
the criteria often
associated with
open source tools.

23. Comparing the Systems

24. Key Priority: Set it Up Yourself

25. SquareSpace

26. WordPress

27. Key Priority: Integrate with Constituent Data

28. NetCommunity

29. Luminate CMS

30. Key Priority: Extensive Power and Flexibility

31. Plone

32. Ektron

33. Good Middle-of-the-Road Options

34. WordPress… again!

35. ExpressionEngine

36. Joomla

37. DotNetNuke

38. Drupal

39. eZ Publish

40. Plone…again!

41. How Do You Choose?

42. Which Comes First?
Do you choose the system
or the consultant first?

43. Most Consultants Specialize
Most website consultants only
implement one, or a
few, content management
systems.

44. Website Needs Often Don’t Differ Much
For many organizations and websites, the consultant will
matter far more than the content management system.

45. Unless You Have Very Specific Needs
But if you have specific
needs, your needs might
not align with the tool a
consultant specializes in.

46. How Do You Start?
Decide if you fall into one of the specific need categories:
Key Priority:
Key Priority: Key Priority:
Power and
Set it Up Integrating with
Flexibility for
Yourself Constituent Data
a Large Site
If so, it probably makes sense to pick a system first.

47. Or Are Your Needs Not That Specific?
Plan to hire a consultant to just build a
good site for a middle-of-the-road price?
Are your priorities are around
design, content, user-friendliness?
Then pick a consultant first, and use the CMS they
recommend

48. Remember the Human Side of the Equation
High quality design and
content –the team behind the
website–is more important
than a feature-rich content
management system every
time.

49. Questions?

50. Evaluate This Session!
Each entry is a chance to win an NTEN engraved iPad!
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