Identive Adds Online Custom NFC Tags to its Industry Leading NFC Marketplace http://identive-group.com Personalized NFC tags now available from http://www.identiveNFC.com.

1. IDENTIVE ADDS ONLINE CUSTOM NFC TAGS TO ITS INDUSTRY
LEADING NFC MARKETPLACE
Personalized NFC tags now available from www.identiveNFC.com
SANTA ANA, Calif. and ISMANING, Germany, April 26, 2012 – Identive Group, Inc.
(NASDAQ: INVE; Frankfurt: INV), a provider of products, services and solutions for the
identification, payment and NFC mobility markets today launched a new NFC tag online
customization service to supply consumers and developers with personalized NFC tags.
Customers can now order NFC tags, stickers and smart posters for advertising,
promotion, information pick-up or social media check-in and can personalize their tags
with their own designs, photos or logos, specify a URL destination, phone number or
other data to be encoded, and place orders directly on www.identiveNFC.com.
"Industry analysts project the number of consumers with NFC-enabled smartphones to
grow exponentially this year, making near field communication an exciting tool for
promotions and advertising, and for making information about products or services easily
accessible,” said David Holmes, vice president Mobility & NFC Solutions for Identive.
“With the wave of new NFC phones arriving, businesses and service providers are
looking for ways to use this fun and convenient technology and give their customers a
unique and positive experience. This new service makes it easy to quickly create custom
NFC tags for virtually any environment.”
Identive’s personalized NFC tags comply with NFC Forum standards and are available in
several sizes and form factors to suit specific needs and environments. The NFC tags
can be used on posters or affixed directly to furniture or objects to create a fun and
informative experience for users when they tap the tags to download special offers or
promotions, view a video or movie trailer, check-in to or ‘like’ a business on social media
sites, dial a phone number or enjoy any of the dozens of new phone-based activities that
NFC is expected to enable. Custom NFC tags can be ordered now at
www.IdentiveNFC.com.
/More

2. Identive’s online NFC marketplace, www.identiveNFC.com, is the world’s most
comprehensive NFC store, offering standard NFC tags, Google Places NFC tags,
readers, reader modules, software development kits and now custom printed and
personalized NFC tags.
About Identive Group
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world’s
signature company in Secure ID. The company’s products, software, systems and
services address the markets for identity management, physical and logical access
control, NFC and a host of RFID-enabled applications for customers in the government,
enterprise, consumer, education, healthcare and transportation sectors. Identive’s
mission is to build a lasting business of scale and technology based on a combination of
strong technology-driven organic growth and disciplined acquisitive expansion. For
additional info visit: www.identive-group.com.
Contacts:
Darby Dye Lennart Streibel
+1 949 553-4251 +49 89 9595 5195
ddye@identive-group.com lstreibel@identive-group.com
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