1. Facebook on CEE markets
ARBOinteractive Polska

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Agenda
 Facebook globally
 Facebook in CEE
 Cases

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Facebook globally

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Facebook today
450M 100M
monthly active users mobile users

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Facebook today
 #1 time spending on www (55 minutes)
 More than 250 apps with 1 M users
 More than 3 B photos uploaded monthly
 57% users log on facebook every day
 More than 550 B impressions monthly
 Average amount of friends 130 by one user

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Facebook in numbers

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Number of users CEE countries
3 000 000
2 500 000
2 000 000
2 702 140
2 684 520
1 500 000
2 095 660
Number of users
1 000 000
1 484 560
1 478 520
1 312 940
1 301 000
1 207 000
1 103 560
500 000
639 220
582 860
378 820
213 580
120 900
0
Data source: facebakers.com

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Online penetration
70,00%
63,50%
60,00%
56,08%
53,78%
50,00%
44,84% 44,54%
41,46%
40,00%
30,39%
30,00%
24,05% Online penetration
22,15%
20,00% 17,67%
13,50%
8,83%
10,00%
3,66% 2,44%
0,00%
Data source: facebakers.com

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Page views facebook vs internet
14 000 000 000
16 000 000 000
14 000 000 000
8 600 000 000
12 000 000 000
6 500 000 000
5 900 000 000
10 000 000 000
4 900 000 000
8 000 000 000 Internet impressions
2 500 000 000
FB impressions
2 300 000 000
2 100 000 000
1 700 000 000
6 000 000 000
1 500 000 000
4 000 000 000
2 000 000 000
0
Serbia Croatia Bulgaria Slovakia Czech Republic
5 countries with biggest PV fb vs. internet
Data source: google.com

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Percentage numbers of PV fb vs internet
45,0%
40,0% 39,0%
34,7%
35,0%
30,0%
24,4%
25,0% 23,1%
20,0% 17,9% % fb vs. Internet
15,0%
10,0%
6,1% 6,0%
5,0% 3,0%
0,8% 0,6%
0,0%
Serbia Croatia Bulgaria Slovakia Czech Hungary Romania Poland Ukraine Russia
Republic
Data source: google.com

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Facebook growth in half year
516,6%
600,0%
500,0%
400,0%
300,0%
159,7%
137,5%
growth of users
129,0%
124,8%
121,0%
119,2%
116,9%
200,0%
111,8%
80,8%
78,5%
75,3%
59,4%
34,7%
100,0%
0,0%
Data source: facebakers.com

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Demography
Most of facebook
Users in CEE
countries
are between
18-34
Data source: facebook.com

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Summary
 Big growth all over the CEE countries
 Still growing online penetration
 Big number of impressions
 Poland and Russia are one of the most
important countries looking to developing
(dedicated person for each country)
 Open graph as source of user knowledge
 Faceebook can be second after google
global site using in every country

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Cases

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Brands on facebook
8 000 000
7 000 000
6 000 000
5 000 000
7 000 000
4 000 000
5 200 000
3 000 000
4 400 000
4 300 000
4 000 000
3 600 000
3 200 000
2 000 000
1 000 000
0

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Different creatives,
Different ad forms,
Different videos,
=
Big fans
engagement
Poll
Ads
Like
Ads
Musi być głośno,
kiedy jest impreza –
Sprite Fan Page
22,5k fans

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Competition for
Maxwell House
fans – „leave your
data for termo
cup”
‘Become a fan’ Ad
Maxwell House
Fanpage 50k fans
made in 2 days!!!!

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Competition
for MixPlus ASU Ads
fans
‘Become a
fan’ +video
Ads
MixPlus Special fare for
Fanpage fans of mix plus
13k fans

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‘Become a
fan’
‘I like it’
The First Round results were astonishing
 About 10 k Fans in 3 days
 Total engagement rate (Clicks + Fanning) was about 17 k
The Second Round results were also great
 About 5 k Likes in 7 days
 Total engagement rate was about 12 k

21. Thank you!
Pawel.karas@arbointeractive.pl