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måndag 8 april 13
PUBLISHING MADE EASY
måndag 8 april 13
måndag 8 april 13
måndag 8 april 13
"Publishers and libraries
                       are waging a new
                        copyright war"
                                Swedens largest newspaper
                               Dagens Nyheter, February, 2012

måndag 8 april 13
Everybody seems
                    unhappy with how
                     ebooks work in
                        libraries

måndag 8 april 13
The worlds largest trade
                     publishers are either...




måndag 8 april 13
The worlds largest trade
                      publishers are either...
                    • withdrawing their ebook catalogues from
                      library circulation




måndag 8 april 13
The worlds largest trade
                      publishers are either...
                    • withdrawing their ebook catalogues from
                      library circulation
                    • raising prices drastically



måndag 8 april 13
The worlds largest trade
                      publishers are either...
                    • withdrawing their ebook catalogues from
                      library circulation
                    • raising prices drastically
                    • or making changes to licensing terms that
                      are so unpopular that some libraries
                      blacklist entire publishing houses.



måndag 8 april 13
måndag 8 april 13
måndag 8 april 13
Trying to make ebooks
                       behave like print:




måndag 8 april 13
Trying to make ebooks
                           behave like print:
                    •   You buy one ebook, you get to lend it to patrons
                        with no further costs, just like you would with a
                        print book




måndag 8 april 13
Trying to make ebooks
                           behave like print:
                    •   You buy one ebook, you get to lend it to patrons
                        with no further costs, just like you would with a
                        print book

                    •   An ebook can only be lent to one patron at the
                        time, if you want to make it available to more than
                        one patron at the same time, you have to buy
                        more than one license.




måndag 8 april 13
Trying to make ebooks
                           behave like print:
                    •   You buy one ebook, you get to lend it to patrons
                        with no further costs, just like you would with a
                        print book

                    •   An ebook can only be lent to one patron at the
                        time, if you want to make it available to more than
                        one patron at the same time, you have to buy
                        more than one license.

                    •   The ebook wears out after a certain number of
                        circulations and you have to buy a new one, just
                        like a print book would. publishing houses.

måndag 8 april 13
That’s no way to treat
                           an ebook


måndag 8 april 13
Ebooks are not
                    commodities that can
                        be traded


måndag 8 april 13
Ebooks are services
                     that must be licensed,
                    on terms that need to
                    be negotiated between
                      the licensor and the
                             licensee.
måndag 8 april 13
Treating ebooks as
                services, the Swedish model




måndag 8 april 13
Treating ebooks as
                services, the Swedish model

                    •   A library gets access to full catalogues without
                        entry fee




måndag 8 april 13
Treating ebooks as
                services, the Swedish model

                    •   A library gets access to full catalogues without
                        entry fee

                    •   There's no cap on the number of patrons that gets
                        to lend an ebook concurrently.




måndag 8 april 13
Treating ebooks as
                services, the Swedish model

                    •   A library gets access to full catalogues without
                        entry fee

                    •   There's no cap on the number of patrons that gets
                        to lend an ebook concurrently.

                    •   There's a cost for every transaction, you have to
                        pay a fee everytime an ebook is made available to a
                        patron.



måndag 8 april 13
• Six times as many ebooks were distributed
                      through the Swedish library system than
                      through all commercial outlets combined in
                      2012.




måndag 8 april 13
Bugs in the Swedish
                             model

                    • A long tradition of de facto monopoly and
                      a 50 percent distribution fee
                    • Hard coded prices > windowing


måndag 8 april 13
Fixing the Swedish
                          model




måndag 8 april 13
Fixing the Swedish
                              model
                    • Publit lowers distribution fee from the
                      traditional 50 percent to 20 percent




måndag 8 april 13
Fixing the Swedish
                              model
                    • Publit lowers distribution fee from the
                      traditional 50 percent to 20 percent
                    • Dynamic pricing: the publisher decides cost
                      for circulation




måndag 8 april 13
Fixing the Swedish
                              model
                    • Publit lowers distribution fee from the
                      traditional 50 percent to 20 percent
                    • Dynamic pricing: the publisher decides cost
                      for circulation
                    • Tools for the library to filter what titles to
                      carry




måndag 8 april 13
Fixing the Swedish
                              model
                    • Publit lowers distribution fee from the
                      traditional 50 percent to 20 percent
                    • Dynamic pricing: the publisher decides cost
                      for circulation
                    • Tools for the library to filter what titles to
                      carry
                    • A platform that can be used by libraries
                      themselves

måndag 8 april 13
måndag 8 april 13
måndag 8 april 13
The library as publisher,
                      doing pretty well!




måndag 8 april 13
The library as publisher,
                        doing pretty well!

                    • An average commercial ebook circulated
                      twice per month to patrons in Stockholm
                      in 2012




måndag 8 april 13
The library as publisher,
                        doing pretty well!

                    • An average commercial ebook circulated
                      twice per month to patrons in Stockholm
                      in 2012
                    • The average Myrdal-title circulated eight
                      times per month during 2012



måndag 8 april 13
måndag 8 april 13
The library and the
                    publisher as partners




måndag 8 april 13
The library and the
                        publisher as partners
                    • front list titles are made available to the
                      library at a premium price without
                      windowing




måndag 8 april 13
The library and the
                        publisher as partners
                    • front list titles are made available to the
                      library at a premium price without
                      windowing
                    • the library lowers its cost for mid and
                      backlist titles




måndag 8 april 13
The library and the
                        publisher as partners
                    • front list titles are made available to the
                      library at a premium price without
                      windowing
                    • the library lowers its cost for mid and
                      backlist titles
                    • dual licensing: the library helps digitise the
                      publishers out of print titles


måndag 8 april 13
måndag 8 april 13

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Hannes Eder - Publit

  • 5. "Publishers and libraries are waging a new copyright war" Swedens largest newspaper Dagens Nyheter, February, 2012 måndag 8 april 13
  • 6. Everybody seems unhappy with how ebooks work in libraries måndag 8 april 13
  • 7. The worlds largest trade publishers are either... måndag 8 april 13
  • 8. The worlds largest trade publishers are either... • withdrawing their ebook catalogues from library circulation måndag 8 april 13
  • 9. The worlds largest trade publishers are either... • withdrawing their ebook catalogues from library circulation • raising prices drastically måndag 8 april 13
  • 10. The worlds largest trade publishers are either... • withdrawing their ebook catalogues from library circulation • raising prices drastically • or making changes to licensing terms that are so unpopular that some libraries blacklist entire publishing houses. måndag 8 april 13
  • 13. Trying to make ebooks behave like print: måndag 8 april 13
  • 14. Trying to make ebooks behave like print: • You buy one ebook, you get to lend it to patrons with no further costs, just like you would with a print book måndag 8 april 13
  • 15. Trying to make ebooks behave like print: • You buy one ebook, you get to lend it to patrons with no further costs, just like you would with a print book • An ebook can only be lent to one patron at the time, if you want to make it available to more than one patron at the same time, you have to buy more than one license. måndag 8 april 13
  • 16. Trying to make ebooks behave like print: • You buy one ebook, you get to lend it to patrons with no further costs, just like you would with a print book • An ebook can only be lent to one patron at the time, if you want to make it available to more than one patron at the same time, you have to buy more than one license. • The ebook wears out after a certain number of circulations and you have to buy a new one, just like a print book would. publishing houses. måndag 8 april 13
  • 17. That’s no way to treat an ebook måndag 8 april 13
  • 18. Ebooks are not commodities that can be traded måndag 8 april 13
  • 19. Ebooks are services that must be licensed, on terms that need to be negotiated between the licensor and the licensee. måndag 8 april 13
  • 20. Treating ebooks as services, the Swedish model måndag 8 april 13
  • 21. Treating ebooks as services, the Swedish model • A library gets access to full catalogues without entry fee måndag 8 april 13
  • 22. Treating ebooks as services, the Swedish model • A library gets access to full catalogues without entry fee • There's no cap on the number of patrons that gets to lend an ebook concurrently. måndag 8 april 13
  • 23. Treating ebooks as services, the Swedish model • A library gets access to full catalogues without entry fee • There's no cap on the number of patrons that gets to lend an ebook concurrently. • There's a cost for every transaction, you have to pay a fee everytime an ebook is made available to a patron. måndag 8 april 13
  • 24. • Six times as many ebooks were distributed through the Swedish library system than through all commercial outlets combined in 2012. måndag 8 april 13
  • 25. Bugs in the Swedish model • A long tradition of de facto monopoly and a 50 percent distribution fee • Hard coded prices > windowing måndag 8 april 13
  • 26. Fixing the Swedish model måndag 8 april 13
  • 27. Fixing the Swedish model • Publit lowers distribution fee from the traditional 50 percent to 20 percent måndag 8 april 13
  • 28. Fixing the Swedish model • Publit lowers distribution fee from the traditional 50 percent to 20 percent • Dynamic pricing: the publisher decides cost for circulation måndag 8 april 13
  • 29. Fixing the Swedish model • Publit lowers distribution fee from the traditional 50 percent to 20 percent • Dynamic pricing: the publisher decides cost for circulation • Tools for the library to filter what titles to carry måndag 8 april 13
  • 30. Fixing the Swedish model • Publit lowers distribution fee from the traditional 50 percent to 20 percent • Dynamic pricing: the publisher decides cost for circulation • Tools for the library to filter what titles to carry • A platform that can be used by libraries themselves måndag 8 april 13
  • 33. The library as publisher, doing pretty well! måndag 8 april 13
  • 34. The library as publisher, doing pretty well! • An average commercial ebook circulated twice per month to patrons in Stockholm in 2012 måndag 8 april 13
  • 35. The library as publisher, doing pretty well! • An average commercial ebook circulated twice per month to patrons in Stockholm in 2012 • The average Myrdal-title circulated eight times per month during 2012 måndag 8 april 13
  • 37. The library and the publisher as partners måndag 8 april 13
  • 38. The library and the publisher as partners • front list titles are made available to the library at a premium price without windowing måndag 8 april 13
  • 39. The library and the publisher as partners • front list titles are made available to the library at a premium price without windowing • the library lowers its cost for mid and backlist titles måndag 8 april 13
  • 40. The library and the publisher as partners • front list titles are made available to the library at a premium price without windowing • the library lowers its cost for mid and backlist titles • dual licensing: the library helps digitise the publishers out of print titles måndag 8 april 13