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Is measurement part of your digital DNA? - Dirk Shaw @dirkmshaw Added Is measurement part of your digital DNA? - Dirk Shaw @dirkmshaw
1.
2. Is measurement part of your digital DNA?
Adapting measurement programs to refine online
marketing activities.
Dirk Shaw | Twitter: @dirkmshaw
3. • Challenges companies face when measuring online
marketing.
• Elements of a successful measurement program.
• 5 Ways companies can adapt in times of rapid change.
7. Companies who don’t
adapt will be slower to
test new tactics
because of an inability
to measure value.
8. What are the elements of a
successful measurement program?
Photo: http://upload.wikimedia.org/wikipedia/en/thumb/0/0a/Super_heavy_elements.svg/800px-
Super_heavy_elements.svg.png
21. Evolving measurement & analytics allows you
to quickly adapt your marketing tactics in an
ever changing digital landscape.
Dirk Shaw | Twitter:@dirkmshaw